A5024528868- Corporate Social Responsibility Reporting
- Ethics in Business and Education
- Environmental Sustainability in Business
- Corporate Identity and Reputation
- Community Development and Social Impact
- Consumer Behavior in Brand Consumption and Identification
- Corporate Law and Human Rights
- Digital Marketing and Social Media
- Cultural Differences and Values
- Customer Service Quality and Loyalty
- Public Relations and Crisis Communication
- International Student and Expatriate Challenges
- Social and Intergroup Psychology
- Impact of Technology on Adolescents
- Management and Organizational Studies
- Global Peace and Security Dynamics
- Innovative Approaches in Technology and Social Development
- Technology Adoption and User Behaviour
- Bullying, Victimization, and Aggression
- Marketing and Advertising Strategies
- Delphi Technique in Research
- Green IT and Sustainability
- Impact of AI and Big Data on Business and Society
- Media, Gender, and Advertising
- Workplace Spirituality and Leadership
University of Vienna
2020-2023
Vienna University of Economics and Business
2014-2021
With a triple-bottom-line lens on sustainability, this study examines the effects of culture companies’ economic, social, and environmental sustainability practices. Drawing institutional theory project GLOBE, we delineate cultural practices dimensions that consistently predict related to each three domains. Based sample 1924 companies in 36 countries nine clusters, find future orientation, gender egalitarianism, uncertainty avoidance, power distance positively, performance orientation...
Purpose Drawing on the stereotype content model (SCM), authors investigate transfer (in terms of warmth and competence) from country to brand simultaneous impact these two stereotypes consumer responses toward brands. Design/methodology/approach The test a structural equation conceptualizing as full mediators between outcomes. In addition, in moderated mediation analysis, role typicality utilitarianism/hedonism potentially moderating transfer. Findings Country competence, respectively, thus...
Abstract Although the importance of various brand‐related stereotypes held by consumers has been acknowledged in marketing literature, their interplay not yet considered. We derive four alternative theoretical models relationships between brand, brand origin and user effects on consumers’ value perceptions. The are subsequently tested two nationally representative samples Germany Serbia, respectively. best‐performing model both studies predicts that act as complementary drivers stereotype....
This paper contributes to two recent debates on Corporate Social Responsibility (CSR). First, it addresses the shift in understanding of CSR from voluntary activities towards firms taking responsibility for their impacts. We examine extent which effects activity-oriented (CSR-A) are sufficient ensuring that responsible all impacts an industry (CSR-I). Second, our study debate industry-specific by exploring industries share similar characteristics: ICT sector and automotive industry. Our...