- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Digital Marketing and Social Media
- Environmental Education and Sustainability
- Corporate Identity and Reputation
- Marketing and Advertising Strategies
- Diverse Aspects of Tourism Research
- Consumer Retail Behavior Studies
- Regional Development and Management Studies
- Sustainable Supply Chain Management
- International Business and FDI
- Cultural Differences and Values
- Corporate Social Responsibility Reporting
- Global Trade and Competitiveness
- Entrepreneurship Studies and Influences
- Innovation and Socioeconomic Development
- Management and Marketing Education
- Business and Economic Development
- Technology Adoption and User Behaviour
- Organic Food and Agriculture
- Sustainable Development and Environmental Policy
- Family Business Performance and Succession
- Business Strategy and Innovation
- Economic Analysis and Policy
University of Ljubljana
2016-2025
Piedmont Athens Regional
2014
Consumers’ preferences for domestic over imported products have been investigated in various isolated studies, but never a single model incorporating several in-group and out-group consumer orientations at the same time. Building on social identity theory, this study develops tests—in two countries—a conceptual that assesses relative influence of ethnocentrism, national identity, cosmopolitanism consumers’ product judgments willingness to buy foreign products. Furthermore, an empirically...
Abstract G reen marketing has not shown expected results in recent years terms of real changes behaviours, products and market structures as had been anticipated. Consumer behaviour plays an important role making these happen, drivers environmentally conscious consumer still need to be examined. Concepts ‘concern’, ‘information about environmental impact’ ‘willingness act’ are seen the key predictors behaviours. Although green able address genuinely concerned consumers, additional insights...
Abstract Purpose – The purpose of the research is to conceptualize a model tourist satisfaction at destination level which can serve as background for designing universal, parsimonious, short and easily applicable measurement instrument. Design/methodology/approach conceptual was developed on basis existing theoretical empirical in fields marketing tourism. Findings includes eight latent constructs, with being central one. analysis antecedents (quality, image, value, costs risks) customer...
Abstract This research explores and develops a hotel sustainability business model (HSBM) to study the orientation of Slovenian industry. Based on comparative analysis existing triple bottom line models, usual content three-line HSBM (economic, environmental sociocultural) was extended include customer satisfaction, education power implement changes. Financial, marketing tourism experts investigated best practices in measurements gathered appropriate indicators; expert opinion Delphi method...
Contributing to the literature on brand stereotyping, we draw Stereotype Content Model investigate whether content of stereotype (in terms warmth and competence) impacts consumers' perceptions functional, emotional social value. In doing so, explicitly account for brand's level perceived globalness (PBG) localness (PBL) as known influences both value perceptions. Across two studies, find that consistently positively functional value, whereas competence enhances The impact stereotyping...
Abstract In response to the growing importance of environmental issues, more and consumers are turning anti-consumption by reducing, rejecting, or avoiding consumption. Covering intersection sustainable consumption anti-consumption, previous studies relied on socio-cognitive models explain this decision. order extend their findings, we consider moral emotional perspectives examine reducing for reasons in a particular context, i.e. air travel. It is against backdrop that propose conceptual...
This paper captures both a historical perspective and the current situation of sustainability communication (SC), relevance impact conceptual empirical contributions, future SC research. By applying principles meta-narrative systematic literature review, we analyze concepts, theoretical models, approaches that researchers use in 116 articles field. The main manifestations SC, including sustainability/green advertising, reporting, greenwashing, are presented. analysis reveals predominant...
Purpose The purpose of the article is to investigate relationship quality in retail relationships as influenced by its antecedents (loyalty programme and personal interaction quality) resulting customer loyalty retailer. focus on members' perceptions differences between segments consumers with different levels involvement product category. Design/methodology/approach method used was a consumer survey. Two waves cross‐sectional telephone interviewing 116 410 members club were conducted....
Purpose After almost a decade of relationship quality studies in the retail industry, high consensus exists regarding dimensions that define construct. Disregarding epistemological depth concept commitment, however, has led only to its unidimensional operationalization. To improve operationalization, this paper seeks provide theoretical and empirical support calculative emotional commitment should be included as addition trust satisfaction environment. Design/methodology/approach...
Abstract The motivations and actions of socially responsible consumers are important for the success corporate social responsibility (CSR). issues consumption or consumer (CnSR) nevertheless continues to receive insufficient research attention. To remedy this shortcoming, we built on value‐belief‐norm theory (VBN) propose that normative factors induce enact CnSR in their buying behaviour. Using a survey 462 consumers, examined relationships between values (self‐transcendent...
Purpose Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance various factors used to promote organic food consumption. The purpose this paper assess impact environmentally conscious purchase behaviour (ECPB) and green scepticism on Moreover, examines indirect attitudinal contextual forces consumption (through ECPB). Design/methodology/approach develops conceptual model Data were collected through an online survey sample 462 consumers in Slovenia....
This paper adds to CSR, environmental management and strategy literature by examining motivating enabling factors of corporate social responsibility practices. We develop compare two moderated mediation models – one related the (Study 1) other 2) dimension sustainability. Survey-based data collected from 236 companies in Study 1 219 2 along with on firm financial health an external source are used. In both models, moral motives "doing right thing" have stronger effects environmental/social...
The study investigates how market and technological changes in an organization's business environment moderate the relationships between responsive proactive orientation, innovation success, success of organization. respondents were senior managers companies operating a Central European country. Internet survey resulted 441 usable questionnaires. Data analyzed using non-linear structural equation models with MPLUS5. results provide support for distinguishing two complementary forms...
Background The availability and use of mobile apps in health nutrition management are increasing. Ease access user friendliness make diet-tracking an important ally their users’ efforts to lose manage weight. To foster motivation for long-term achieve goals, it is necessary better understand opinions needs dietary self-monitoring. Objective aim this study was identify the key topics issues that users highlight reviews on Google Play Store. Identifying frequently mention these apps, along...