Marina Nacka

ORCID: 0000-0001-6335-5966
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About
Contact & Profiles
Research Areas
  • Global Trade and Competitiveness
  • Wine Industry and Tourism
  • Regional Development and Management Studies
  • Horticultural and Viticultural Research
  • COVID-19 Pandemic Impacts
  • Marketing and Advertising Strategies
  • Business Strategies and Innovation
  • Soil erosion and sediment transport
  • Fermentation and Sensory Analysis
  • Global trade, sustainability, and social impact
  • SMEs Development and Digital Marketing
  • Intellectual Property and Patents
  • Agricultural risk and resilience
  • Agricultural Economics and Policy
  • Higher Education Learning Practices
  • Economics of Agriculture and Food Markets
  • International Business and FDI
  • Student Assessment and Feedback
  • Innovation Policy and R&D
  • Law, AI, and Intellectual Property
  • Food Waste Reduction and Sustainability
  • Gender, Labor, and Family Dynamics
  • Irrigation Practices and Water Management
  • Academic integrity and plagiarism
  • Firm Innovation and Growth

Saints Cyril and Methodius University of Skopje
2013-2024

Comenius University Bratislava
2019

Tarbiat Modares University
2019

Technical University of Cluj-Napoca
2019

University of Montenegro
2019

ORCID
2019

The study was carried out in the watershed of Oued El Abid that is located upstream Bin Ouidane Dam Morocco.Looking for a sustainable management practices, we estimated soil losses from river basin and sediment yield deposited dam Ouidane, using Intensity Erosion Outflow -IntErO model, based on Potential Method -EPM.The lake receiving waters sediments two mean water courses Assif Ahansal, therefore before to proceed calculation, divided sub basins; erosion were calculated each basin.The...

10.17707/agricultforest.65.4.22 article EN cc-by The Journal Agriculture and Forestry 2019-12-15

This report was prepared by a team of academic experts from Western Balkan (WB) countries coordinated the Regional Rural Development Standing Working Group (SWG) in South-East Europe. The study targets EU candidate and potential region (Albania, Bosnia Herzegovina, Macedonia, Montenegro, Serbia Kosovo*). main objectives is monitoring evaluation agricultural policies period 2012-2014 assessment related key integration issues region. also outlines policy recommendation relevant wider regional...

10.2791/744295 preprint EN RePEc: Research Papers in Economics 2016-07-01

Tobacco production has a long tradition in R. Macedonia. It is an industrial crop with over 70% share the total crops area, and average of some 30%, agricultural export. As labor intensive crop, it provides employment for rural population presents social buffer economy current high unemployment rate country. The aggressive policies against smoking propose reduction tobacco production, thus solution its replacement ought to be considered producers aim this research investigate competitiveness...

10.22004/ag.econ.172560 article HR Agroeconomia Croatica 2013-09-02

Abstract The COVID-19 crisis has stressed the importance of, and need for, a stable functional food system, able to provide consumers with continuous supply of quality at affordable prices. pandemic also highlighted role agricultural producers in chain, small farmers being most vulnerable category. This global actually deepened problems faced by farmers, especially those on verge sustainability. purpose this analysis was an overview disrupted links agriculture, as result initial crisis. A...

10.12775/eec.2021.007 article EN Eastern European Countryside 2021-12-01

The issues surrounding motivation within Generation Y have emerged as profoundly significant in contemporary society, presenting complex challenges that demand careful resolution.Constructing an effective system has a paramount determinant of job performance.Moreover, the recognition critical factor influencing overall employee engagement gained prominence; however, it frequently lacks appropriate attention and consideration.Motivation is not delegable concept; does manifest implicitly...

10.17707/agricultforest.70.1.05 article EN cc-by The Journal Agriculture and Forestry 2024-03-30

Building a recognizable brand for the high-quality bottled wines is opportunity wineries to strengthen international market position.This paper attempts identify opportunities profit under competitive condition of Macedonian wineries.For this reason, we first interpret evidence on structural determinants wineries' profitability, then existing marketing strategies wineries, and finally present successful case study winery that have succeeded create recognized internationally.The results from...

10.17707/agricultforest.65.4.14 article EN cc-by The Journal Agriculture and Forestry 2019-12-15

Macedonian strategy for viticulture and wine production singles out young consumers as a target group of further increase the value development culture.Therefore, we aim to determinate presence population on Skopje Wine Winter festival in 2014 understand their preferences towards domestic its quality.We performed structured questionnaires 420 visitors segmented focus group.We used conceptual model analysis consumer attitudes Chi2-test Stata 12.0 StataCorp 2011, testing hypotheses consumers'...

10.17707/agricultforest.62.2.09 article EN cc-by The Journal Agriculture and Forestry 2016-06-30

Many wine attributes make consumer's choice difficult and confusing. By focusing on consumers from higher-segmented comparing events lower-segmented events, we determinate the more influential in consumers' choice, identify what is important cue bottle's label. ANOVA, cluster analysis Pearson chi-square test were used to segments their differences, difference between attributes, influence of some over behavioral variables. We find that recommendation influences has stronger at event,...

10.5937/ekopolj1904127n article EN cc-by-nc-nd Ekonomika poljoprivrede 2019-01-01

Building a recognizable brand for the Macedonian wine and higher values in intellectual property assets is core strengthening wineries’ international market position. This paper attempts to identify opportunities profit under competitive conditions. Therefore, we first interpret evidence on determinants of their profitability, then present commitment towards rights, finally describe successful case winery that has recognized internationally. The results indicated wineries are not attractive...

10.22004/ag.econ.211650 preprint EN RePEc: Research Papers in Economics 2015-01-01

We aim to give an overview of the different levels commitment towards Intellectual Property Rights (IPR) among agri-food companies in Republic Macedonia so emphasize its basic role creating competitive market position. The low-level IPR committed were analyzed by specifying a fixed-effects model, and for high-level we used single case study with distinctive IP experience permanently implementing innovation marketing strategies. results importance companies’ strategies strengthening their In...

10.22004/ag.econ.182859 preprint EN RePEc: Research Papers in Economics 2014-08-01

We analyze the importance of industrial property rights and competitiveness wine sub-sector in four wine-producing countries order to present geographical indications as a powerful marketing strategy for competitiveness. In Macedonian agricultural sector, there is low level awareness economic benefits rights. Macedonia has competitive result factor conditions, particularly tradition, geographic climate conditions (Balassa index 3.83), but unfortunately bulk largest share export 87%. The...

10.22004/ag.econ.139506 article HR Agroeconomia Croatica 2013-09-02

Appears in: INTED2017 Proceedings Publication year: 2017Pages: 7327-7333ISBN: 978-84-617-8491-2ISSN: 2340-1079doi: 10.21125/inted.2017.1695Conference name: 11th International Technology, Education and Development ConferenceDates: 6-8 March, 2017Location: Valencia, Spain

10.21125/inted.2017.1695 article EN INTED proceedings 2017-03-01

Gender inequality has important implications for any society and is particularly developing economies because of their large reliance on the agricultural sector where it especially pronounced. Women are often a crucial resource in agriculture rural economy but face constraints that reduce productivity hinder competitiveness sector. In this study we measure Abbreviated Women’s Empowerment Agriculture Index, as standardized methodology directly capture women’s empowerment inclusion women...

10.55302/jafes19732070n article EN Journal of Agricultural Food and Environmental Sciences 2019-01-01

The aim of this study is to compare differences that occur in SMEs E-marketing and E-business approach the digital era since advent Covid-19. events associated with pandemic have forced more consumers meet their needs online, many businesses adjust new reality. became most vulnerable, considering dependency on velocity money from merchandise sales. decreased demand disturbed companies’ cash flow. same applies for agribusiness North Macedonia. This paper based a case Agro Junikom,...

10.55302/jafes22763038s article EN Journal of Agricultural Food and Environmental Sciences 2022-01-01

The emergence of the Internet, rise technology and economic globalization stimulate changes in companies’ operations, including inevitable marketing strategy. One main trends modern is focus on Internet social media as most significant tools for promotion. As traditional marketing, electronic there are also internal external factors that influence its implementation. aim this research to analyse various introduction E-Marketing operations. sample includes 76 small medium enterprises (SMEs)...

10.55302/jafes22763007s article EN Journal of Agricultural Food and Environmental Sciences 2022-01-01
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