Hanna Kim

ORCID: 0000-0001-6870-9575
Publications
Citations
Views
---
Saved
---
About
Contact & Profiles
Research Areas
  • Consumer Perception and Purchasing Behavior
  • Consumer Behavior in Brand Consumption and Identification
  • Diverse Topics in Contemporary Research
  • Customer Service Quality and Loyalty
  • Cultural and Historical Studies
  • Consumer Retail Behavior Studies
  • Digital Marketing and Social Media
  • Corporate Social Responsibility Reporting
  • Technology Adoption and User Behaviour
  • Maritime Ports and Logistics
  • Environmental Sustainability in Business
  • Fashion and Cultural Textiles
  • Corporate Identity and Reputation
  • Diverse Approaches in Healthcare and Education Studies
  • Advanced Wireless Network Optimization
  • Wireless Communication Networks Research
  • Media, Religion, Digital Communication
  • Telecommunications and Broadcasting Technologies
  • Color perception and design
  • Electrohydrodynamics and Fluid Dynamics
  • Nanomaterials and Printing Technologies
  • Halal products and consumer behavior
  • Media, Gender, and Advertising
  • COVID-19 epidemiological studies
  • Maritime Navigation and Safety

Korea Maritime Institute
2022-2024

Chungnam National University
2011-2023

Inha University
2022

University of California, San Diego
2016

Seattle Pacific University
2016

Seowon University
2015

Kangnam University
2015

Electronics and Telecommunications Research Institute
2011-2013

Kent State University
2011

Adelphi University
2009

The aim of this research is to investigate the relationship between consumer perception Corporate Social Responsibility (CSR), corporate brand trust, hypocrisy, and reputation. Based on one-to-one interview method using a structured questionnaire 560 consumers in South Korea, proposed model was estimated by structural equation modeling analysis. suggests that CSR influences attitudes toward corporation (i.e., perceived hypocrisy reputation) developing trust. This turn further enhances...

10.3390/su7043683 article EN Sustainability 2015-03-27

Abstract This study examines how customers' perceptions of corporate social responsibility (CSR) affect their customer citizenship behaviour and the mediated link through customer‐company identification affective commitment. Working with a sample 615 banking service customers in South Korea, structural equation modelling is employed to test research hypotheses. The results this suggest that CSR are positively related behaviour. Second, was found mediate positive relationship between Third,...

10.1002/csr.1636 article EN Corporate Social Responsibility and Environmental Management 2018-07-26

Building on the normative conduct theory and extant literature of environmental marketing, this study explores whether eco-friendly consumer behavior in apparel market is influenced by variations social norms consumer's concern. An online survey was administered with a total 332 members from U.S. panel. The results confirm significant effects type (i.e., injunctive versus descriptive norms) level concern purchase intentions. Furthermore, marketing claim extrinsic intrinsic claims) shown to...

10.1177/0887302x12440875 article EN Clothing and Textiles Research Journal 2012-01-01

Abstract This study aims to investigate the effects of customers' perception corporate social responsibility (CSR) on their CSR participation intention via customer–company identification (C–C identification). The authors also examine how credibility strengthens perception–C–C relationship and indirect between through C–C identification. We conducted a survey 567 South Korean bank customers performed structural equation modeling test our hypotheses. partially mediated intention. positive...

10.1002/csr.1933 article EN Corporate Social Responsibility and Environmental Management 2020-03-19

Abstract The purpose of this study was to investigate gender differences in corporate social responsibility (CSR) perceptions regarding business sustainability. Another important objective explore the moderating role on relationship between CSR perception and three marketing outcomes (i.e., brand equity, distrust, hypocrisy). Using a sample 867 consumers South Korea, t ‐test hierarchical moderated regression analysis were employed test four hypotheses. results showed that female have higher...

10.1002/csr.1380 article EN Corporate Social Responsibility and Environmental Management 2015-07-08

This study examined the role of brand trust in customers' luxury consumption behavior. Perceived value and satisfaction were presented within a framework as antecedents trust, while loyalty risk consequences. A face-to-face survey was administered to sample ( N=400) men between 25 54 years age who had purchased non-luxury suits previous three months. The results showed greater hedonic on satisfaction, influence effect for brands compared with brands. Similar patterns are identified positive...

10.2466/01.07.pr0.114k15w8 article EN Psychological Reports 2014-02-24

This study aims to examine the relationship between perceived usefulness, ease of use, and enjoyment attitude toward tablet computers, social influence use intentions for such devices, as moderated by gender age. Results from a partial least squares analysis using sample 482 consumers in South Korea showed that usefulness have positive effect on tablets, while computers intention tablets. Furthermore, age

10.1089/cyber.2012.0435 article EN Cyberpsychology Behavior and Social Networking 2013-08-21

This study examines the effect of macroeconomic shocks on shipping market using time-series data by comparing periods COVID-19 and traditional crises. A structural vector autoregressive model forecast scenario were applied for analysis. The results can be summarized as follows. First, response freight rates to in was consistent with theoretical predictions. Second, most affected VIX shock during global financial crisis, fleet development period overbuilt capacity, oil price instability...

10.1016/j.ajsl.2024.02.001 article EN cc-by-nc-nd The Asian Journal of Shipping and Logistics 2024-03-01

Electrohydrodynamic (EHD) inkjet printing is an efficient technique for multiple sensors in a multifaceted area. It can be applied to various fields according the shape of result and algorithm employed. In this study, temperature capable detecting heat sources were fabricated. Inks suitable EHD produced, optimal parameters determined. Printing was performed using corresponding parameters, results obtained. Furthermore, experiment conducted confirm measurement characteristics tolerance...

10.3390/s22218308 article EN cc-by Sensors 2022-10-29

A continuous high-throughput aerosol-based method for fabrication of antimicrobial air filters using natural nanoparticles was developed. We used the nebulization and electrospray methods deposition nanosized substances on pristine filter media. The roll-to-roll process introduced filters, generation dispersion equipment were high performance. present covers a area 4500 mm2 at one time with uniform deposition. characteristics airborne particles generated by evaluated scanning mobility...

10.4209/aaqr.2015.10.0598 article EN cc-by Aerosol and Air Quality Research 2016-01-01

Wide-spread practitioner literature exists for the one-to-one marketing effect from a firm's perspective; however, limited research discusses psychological of consumer's perspective. The authors test model that integrates level consumer-perceived effort (OTO-E), instrumental (i.e., perceived usefulness) and affective benefits (Le., pleasure arousal), attitude toward e-store (ATE). analysis an online survey (conducted with 195 U.S. undergraduates) confirms positive OTO-E on influence ATE. In...

10.5850/jksct.2011.35.6.646 article EN Journal of the Korean Society of Clothing and Textiles 2011-06-30

The purpose of this study is to examine how employment motivation beauty majors affects overseas intention. For study, 149 major students and 143 graduates with work experience were surveyed. results as follows: First, there significant differences between in perception employment, such preferred countries for (p<.05), reasons preference information sources programs (p<.001) time (p<.001). Second, consists five factors: Potential self-development, reputation salons, expectation...

10.52660/jksc.2023.29.3.685 article EN cc-by-nc Journal of the Korean Society of Cosmetology 2023-06-30

This study examined the intricate effects of COVID-19 pandemic on international trade complexity. Focusing major trading entities such as Hong Kong, Korea, China, Japan, and U.S., we evaluated how confirmed cases government responses influenced patterns, particularly in exports imports. We employed a seemingly unrelated regression (SUR) analysis with cyclic coefficients to scrutinize changes relationships between 2020 2021. Korea serves central country for this analysis, findings extend...

10.3390/su152416560 article EN Sustainability 2023-12-05

Abstract The value of broadening searches for data across multiple repositories has been identified by the biomedical research community. As part NIH Big Data to Knowledge initiative, we work with an international community researchers, service providers and knowledge experts develop test a index search engine, which are based on metadata extracted from various datasets in range repositories. DataMed is designed be, data, what PubMed scientific literature. supports Findability Accessibility...

10.1101/094888 preprint EN cc-by-nc-nd bioRxiv (Cold Spring Harbor Laboratory) 2016-12-17

The purpose of this study was 1) to identify the reasons for delay decision making and shopping information in internet shopping, 2) classify consumers based on clothing benefits, 3) examine differences among consumer groups information. data were collected from a sample 500 shopper aged 20 40. This used factor analysis, multiple regression Pearson's correlation cluster analysis ANOVA. results showed that consisted eight factors: Performance risk, Comparison Economic Social Uncertainty,...

10.5850/jksct.2008.32.5.766 article EN Journal of the Korean Society of Clothing and Textiles 2008-05-31

The aims of this paper are to reveal the effects attributes Online Fashion shopping mall and service quality on customers' satisfaction their repurchase intentions, provide help management consulting fashion Internet malls. To achieve such a research aim, I conducted survey 265 respondents who had experiences using online data was tested with structural equation model. Tests showed that, while price, product quality, stability, diversity have satisfaction, affects customer does not affect...

10.17485/ijst/2015/v8is7/70536 article EN Indian Journal of Science and Technology 2015-04-01

This study examined the effects of Korean celebrity advertising models on effectiveness for Chinese brands by comparing apparel products with electronic products. In addition, this explored gender and monthly expenses evaluation models. targeted 388 university students in China. The results show that consist five attributes (familiarity, visibility, credibility, similarity, attractiveness) consists three factors (attitude toward advertisement, attitude brand, purchase intention). impact...

10.5850/jksct.2014.38.3.386 article EN Journal of the Korean Society of Clothing and Textiles 2014-06-30

This study aims to explore the moderating effects of brand familiarity in relationship between perceived value eco-friendly apparel products and purchase intention. We formulated a survey that targeted shoppers twenty thirty-nine years age who had purchased online within past six months. The was administered web panel through company specialized market research. Online consumer panels were randomly recruited via an email introducing survey, those interested taking it could do so by accessing...

10.5934/kjhe.2016.25.4.423 article EN Korean Journal of Human Ecology 2016-08-31

This study aimed to explore clothing donation motivation through qualitative research, derive various motives, and validate them quantitative research. Differences in according donors'fashion innovativeness demographic characteristics were examined. research involved 21 participants, targeting respondents aged from their 20s 50s. A total of 483 responses analyzed using SPSS 26.0. Results revealed seven motivations: environmental, relational, dispositional, reflective, self-satisfied,...

10.5934/kjhe.2024.33.1.97 article EN Korean Journal of Human Ecology 2024-02-29
Coming Soon ...