- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Health Literacy and Information Accessibility
- Consumer Behavior in Brand Consumption and Identification
- Social Media in Health Education
- Insurance and Financial Risk Management
- Agricultural risk and resilience
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
University of Science and Technology Beijing
2020-2024
Hainan University
2024
Background With the rapid development of information technology and web-based communities, a growing number patients choose to consult physicians in online health communities (OHCs) for treatment. Although extant research has primarily discussed factors that influence consulting choices OHC patients, there is still lack on effects log-in behaviors web reviews patient consultation. Objective This study aims explore impact physicians’ behavior Methods We conducted longitudinal examine...
With the dramatic development of Web 2.0, increasing numbers patients and physicians are actively involved in online health communities. Despite extensive research on communities, conversion rate from visitor to customer its driving factors have not been discussed.The aim this study was analyze communities explore effects multisource community information, including physician-generated patient-generated system-generated information.An empirical conducted examine physician-generated,...
<sec> <title>BACKGROUND</title> With the rapid development of information technology and web-based communities, a growing number patients choose to consult physicians in online health communities (OHCs) for treatment. Although extant research has primarily discussed factors that influence consulting choices OHC patients, there is still lack on effects log-in behaviors web reviews patient consultation. </sec> <title>OBJECTIVE</title> This study aims explore impact physicians’ behavior...
<sec> <title>BACKGROUND</title> With the dramatic development of Web 2.0, increasing numbers patients and physicians are actively involved in online health communities. Despite extensive research on communities, conversion rate from visitor to customer its driving factors have not been discussed. </sec> <title>OBJECTIVE</title> The aim this study was analyze communities explore effects multisource community information, including physician-generated patient-generated system-generated...