Purpose The purpose of this paper is to use the experiential view consumption better understand nature motivations wine tourist in a congested region environment. It also aims determine impact travel antecedents such as perceived characteristics region, information sources utilised, and previous knowledge its products on destination decision‐making process ultimately visitation motivations. Design/methodology/approach Information obtained from random sample 304 respondents 12 wineries...

Purpose The overall aim of this study is to examine the regional brand image selected California wine regions and effect that on consumers' quality perceptions when included labels. It also seeks importance with respect information other than place‐of‐origin provided Finally, define consumer preference for regions, a deeper look at Sonoma, their appellations within those regions. Design/methodology/approach Data collection took place by means highly‐structured online survey male female...

Abstract Most wine tourists and visitors to regions can be viewed as actual or potential consumers of a lifestyle beverage, who visit in order have wine‐related experiences. An exploratory tourism research study the Coonawarra McLaren Vale South Australia measured motivations for engaging specific behaviours related thereto. The results are exposited by means suggested conceptual motivational framework tourism. is simple construct consisting three main dimensions: Visitor, Wine Region Visit...

Purpose Exploratory research was conducted in a well‐known Australian wine region to determine the differences behaviour dynamics and sensory preferences of consumer groups. The overall aim is gain some insights into product style consumers what this means practical terms marketing. Design/methodology/approach Information obtained from random sample 150 visitors ten wineries Yarra Valley Australia. Data were collected by self‐administration surveys using highly structured questionnaire at...

As wine increasingly becomes a lifestyle beverage and more acceptable desired by wider spectrum of consumers, there is greater need to understand consumer values, consumption patterns profiles. This research recognises that inextricably linked values the processes which people seek achieve their through various modes expression, including wine. For this purpose, study developed new wine-related (WRL) measurement instrument for segmenting Australian domestic market. Although was exploratory...

Purpose The purpose of this paper is to explore different levels place‐based marketing in the form region origin strategies used by wineries their branding efforts. overall aim obtain insights into wine consumer dynamics such as product involvement level, consumption frequency and differences between segments on basis gender age from a regional perspective. Design/methodology/approach Data collection took place means highly‐structured online survey consumers across USA. request participate...

ABSTRACT The primary objectives of this research were to further strengthen the wine-related lifestyle (WRL) instrument and compare contrast composition nature wine market segments with earlier studies. Data collection took place by means computer-assisted telephone interviewing (CATI) method among drinking residents in South Australia, resulting a final randomized sample size 401 households. People who buyer their household had consumed six-month period prior survey, interviewed. Australian...

Abstract Purpose – The purpose of this paper is to examine the level perceived risk and implementation risk‐reduction strategies (RRS) regarding consumer wine purchase decision in fine dining restaurant environment. study seeks evaluate effectiveness elements within control, or influence (staff, reputation, previous visitation consumption) on reducing consumers. Design/methodology/approach Data are collected through use a self‐administered, highly structured questionnaire well established...

Purpose The purpose of this paper is to identify and examine key areas the wine consumer's interaction with region origin, specifically through access information, knowledge, auxiliary relationship tourism involvement impact has on buying decision‐making process. Design/methodology/approach A conceptual research “model” was developed set direction for development hypotheses questions. highly structured questionnaire administered at a high‐end independent retail shop in Sydney, Australia...

ABSTRACT This study conceptualizes the winescape framework using a wine region's image as perceived by tourists, in process integrating grounded theory, namely servicescape, destination choice, and place-based marketing theories. Using an priori approach, it identifies construct of eight dimensions within tourism environment with 996 respondents well-known Canadian region. The most important dimension is natural beauty/setting (landscape). Other high impact characteristics are service staff...

This study's overall purpose was to contribute the wine tourism knowledge base regarding impact of winery tasting room experience on consumer brand loyalty. A total 108 surveys were conducted at wineries in Barossa Wine Region South Australia an exploratory study. The main contribution is development three scales operationalize research, namely, Brand Loyalty, Winery Tasting Room Initial Perception, and Actual Experience Scales, determine what influence initial perceptions combined with...

This study adopts the experiential and more specifically a hedonic view of tourism consumption to examine nature wine tourist motivations in region destination. It also determines effect destination factors such as perceived characteristics region, previous visitation, buying behavior, age generational cohorts. Information was obtained from random sample 513 visitors Barossa Valley Region Australia. The most important characteristic is regional landscape’s scenic beauty. strong impact...

Abstract Purpose – The purpose of this paper is to examine the importance wine's region origin in consumer wine‐buying decision‐making process Australian domestic market. Design/methodology/approach Data collection takes place by means a self‐administered and online approach tandem utilising highly structured questionnaire completed wine consumers. sample limited three groups consumers patrons bar Sydney two communities unlocking access cross‐section on‐premise trade active memberships...

This study adds to the knowledge base on level of product involvement, brand loyalty, and preference for country-of-origin wine brands Japanese consumers. A highly structured, self-administered questionnaire was used collect data from consumers six eight major regional divisions across Japan. 17-item involvement scale measured consumers' levels formed basis analysis. Regression analysis loyalty show a low positive association between them. Involvement is influenced by age demographic,...

Purpose The purpose of this paper is to discover the underlying motivations Chinese wine consumption. Design/methodology/approach Qualitative focus group interviews were performed on 36 consumers and four groups performed, with participants segmented into based age gender. Findings main findings that are influenced by face status. These issues may be affecting their consumption behaviours, particularly related anomalous behaviours such as mixing red lemonade rationale for preference...

Purpose – The purpose of this paper is to investigate how consumers from a developing country background such as Indonesia make local fresh food decisions for daily eating. Design/methodology/approach use the means-end chain approach utilized measure attributes, consequences and values locally produced products. Findings For Javanese ethnic group in Indonesia, “save money” “health benefits” are identified views that motivate purchasing their foods. Research limitations/implications Although...

Purpose The purpose of this paper is to examine the utilisation product choice cues in a retail environment and impact consumer involvement on utilisation. It further investigates knowledge cue its moderating role involvement. Design/methodology/approach case wine as an exemplary category considered, given importance variability that have been found affect choice. Analysis conducted survey data from sample consumers Ontario, Canada. Product are grouped into extrinsic, intrinsic marketing...