- Animal Behavior and Welfare Studies
- Agriculture Sustainability and Environmental Impact
- Organic Food and Agriculture
- Assistive Technology in Communication and Mobility
- Retirement, Disability, and Employment
- Technology Use by Older Adults
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Culinary Culture and Tourism
- Food Waste Reduction and Sustainability
Tokyo Institute of Technology
2019-2022
As global attention on sustainable and ethical food systems grows, animal welfare-friendly products (AWFP) are increasingly recognized as essential to addressing consumer producer concerns. However, traditional research often neglects the interdependencies between production, retail, consumption stages within supply chain. This study examined how cross-stage interactions among producers, consumers, retail intermediaries can promote AWFP adoption. By establishing a short value chain from...
Shifts in protein production methods are an emerging challenge toward realizing a sustainable society. This paper aims to examine preferences among Japanese consumers regarding attributes of beef mince and its substitutes, develop consumer segments based on these preferences, explore the segment with higher acceptance replacement from conventional products. also explain intersegment differences heterogeneity human values, scientific literacy, sociodemographic viewpoints for deeper...
Agricultural industry needs to face both increasing demand from a growing population and transform in order enhance its sustainability. Animal welfare, an aspect of this transformation, is still unfamiliar concept for consumers Japan, although expected catch up with the global trend. Researchers have been working around world explore consumer behavior markets, but few such studies performed Japan. This study aimed concerning high animal-welfare products using Theory Planned Behavior (TPB)....