Caroline Scarles

ORCID: 0000-0001-8279-3689
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About
Contact & Profiles
Research Areas
  • Diverse Aspects of Tourism Research
  • Digital Marketing and Social Media
  • Culinary Culture and Tourism
  • Museums and Cultural Heritage
  • Geographies of human-animal interactions
  • Tourism, Volunteerism, and Development
  • Religious Tourism and Spaces
  • Travel Writing and Literature
  • Environmental Education and Sustainability
  • Wine Industry and Tourism
  • Consumer Behavior in Brand Consumption and Identification
  • Participatory Visual Research Methods
  • Environmental Sustainability in Business
  • Halal products and consumer behavior
  • Sport and Mega-Event Impacts
  • Management and Organizational Studies
  • Augmented Reality Applications
  • Media, Gender, and Advertising
  • Aviation Industry Analysis and Trends
  • Urban Green Space and Health
  • Hospitality and Tourism Education
  • Job Satisfaction and Organizational Behavior
  • Climate Change Communication and Perception
  • Nonprofit Sector and Volunteering
  • Qualitative Research Methods and Ethics

Brunel University of London
2025

University of London
2025

University of Surrey
2015-2024

Industry, Tourism and Investment
2014

Places For People
2014

John Wiley & Sons (United Kingdom)
2014

University of Bristol
2004-2009

10.1016/j.jdmm.2017.05.003 article EN Journal of Destination Marketing & Management 2017-06-07

This article discusses the concomitant processes of increasing familiarisation, responsiveness and responsibility that digital technology enables in realm tourism. We reflect on influence proliferation interactive platforms solutions within tourism practice behaviour through a range lenses, from user generated content associated platforms, emergence gamification embedded these, immersive mixed-reality media (such as virtual reality [VR] augmented [AR]) changes tourist have paralleled these...

10.1177/1468797621990410 article EN cc-by Tourist Studies 2021-02-12

10.1016/j.annals.2010.02.001 article EN Annals of Tourism Research 2010-03-23

This paper seeks to renegotiate the role of visuals and visual practice within tourist experience. Embracing recent developments in studies, I seek move from understanding tourism as a series predetermined, linear, static stages through which we pass be tourist. In doing so, explore ways visuals, particular photography subsequent visualities, enliven tourists' becoming multiplicity fluid dynamic performances, practices, processes. suggest is not merely an empty practice, but, rather, lights...

10.1068/d1707 article EN Environment and Planning D Society and Space 2009-01-01

Corporate social responsibility (CSR) has been linked with numerous organizational advantages, including recruitment, retention, productivity, and morale, which relate specifically to employees. However, despite specific benefits of CSR relating employees their importance as a stakeholder group, it is noteworthy that lack attention paid the individual level analysis primarily being studied at level. Both research practice have largely treated organization "black box," failing account for...

10.1007/s10551-018-3791-8 article EN cc-by Journal of Business Ethics 2018-01-24

Social media platforms, like Instagram, have played a significant role in augmenting the profile of several previously obscure destinations. However, some these places were subsequently ‘ruined’ due to related impacts associated with type visitor behaviors that are social media-induced. It is thus critical better understand how overcome such issues by discerning salient destination response strategies cater cognitive biases travelers. This research explains effectiveness behavioral...

10.1016/j.jdmm.2023.100765 article EN cc-by Journal of Destination Marketing & Management 2023-02-20

This study shifts the focus from building individual capacities to understanding relational acts through which empowerment and education acquire their value meaning. Conceptually, paper employs social cognitive theory explore interplay between learning, agency, culture. builds foundation for development of an model capacity that proposes interlinked system community dimensions. The is explored in context Education All project High Atlas Mountains Morocco. research combines participant...

10.1016/j.worlddev.2018.01.024 article EN cc-by World Development 2018-02-27

Social media users are increasingly harming destination brands through their posts. This article examines how to counter brand co-destruction in social the application of storytelling practices. Based on a netnography TripAdvisor and Facebook, combined with case study Danish management organization (DMO) VisitDenmark, investigates prospective ways which co-destroy DMO’s brand. We demonstrate value creation is fluid process generated along “brand continuum,” as complex interplays between...

10.1177/0047287519887234 article EN Journal of Travel Research 2019-11-28

The aim of this paper is to decipher ways experiencing religiousness through tourist performances, intersecting textual approaches with the essential embodiment and materiality world. Exploring diversity religious tourists' practices within Greek Orthodox context, two dimensions underpinning experience are highlighted: institutional performances unconventional performances. Focussing on embodied drawing upon theories performance, critiques interplays body place re-conceptualise current...

10.1016/j.annals.2017.06.009 article EN cc-by-nc-nd Annals of Tourism Research 2017-07-16

The vision of a more responsible form tourism was much discussed in the 1980s and became an important element within then emerging concept sustainable (Krippendorf, 1987: 138–139)...

10.1080/09669580802208201 article EN Journal of Sustainable Tourism 2008-05-01

10.1016/j.annals.2016.06.005 article EN Annals of Tourism Research 2016-07-19

Nature-based tourism offers the opportunity for tourists to see first-hand both wildlife and conservation efforts of organisations individuals protect habitats species. Whilst recent studies hint that can prompt visitors provide philanthropic support conservation, to-date have focused on behavioural intentions within specific case rather than actual behaviour, thereby limiting generalisability explanatory scope. Consequently, little is known if why donate more after nature-based tourism. An...

10.1080/09669582.2022.2049804 article EN cc-by Journal of Sustainable Tourism 2022-03-16

While there is significant existing research linking travel photography to self-presentation, it the effects of 'Instagrammability' that mobilize shifts in motivations and behaviours tourists. This paper applies Goffman's (1956) notion impression management unfolding as a performance, with both front- backstage characteristics. finds frontstage this context identified cyber behaviour, while encapsulates physical manifestations occur 'behind scenes' 'get shot'. By employing content analysis...

10.1080/13683500.2022.2086451 article EN cc-by-nc-nd Current Issues in Tourism 2022-06-18

Travel vlogs are inherently storytelling-centric videos. However, the ways in which travel vloggers can craft engaging stories and whether their storytelling effectively influences audiences’ decision-making have not been fully explored. To address this gap, research developed a scale for measuring using three-phase exploratory sequential design. In Study 1, key elements were identified through semi-structured, in-depth interviews with 38 audience members. Studies 2 3, these examined factor...

10.1177/00472875241312178 article EN cc-by Journal of Travel Research 2025-01-27

Using the example of Scottish Tourist Board ([STB] now VisitScotland), this article outlines three spaces mediation involved in discursive transformation material landscapes into brochure images. STB marketing personnel occupy first space mediation. Market research provides specialist knowledge consumer expectations and key icons Scotland that form dominant ideological foundations upon which positive discourses place are constructed. Photography occupies second Directly influenced by...

10.1177/1468797604053078 article EN Tourist Studies 2004-04-01
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