Purpose The purpose of this paper is to investigate how vulnerable consumers can be involved in transformative service design and approach may enhance the such services. study also analyzes co-design with differs from existing user involvement processes developing a framework. Design/methodology/approach A case was employed, six high schools Australia identified as sites conduct sessions for school-based alcohol education program. Adolescents were invited review (re)design an Findings...

Purpose In Australia and many other nations the prevalence of overweight obesity is increasing, while physical activity declines. This paper investigates effect gamification on consumers’ motivation behaviour to engage in over time from a social marketing perspective. Design/methodology/approach An experimental design was used determine popular gamified fitness application (app) both intrinsic walking four weeks. Findings While study found that supported change maintenance, there no...

Abstract Purpose This paper aims to examine the service experience in an online support community of consumers understand nature social and how it is experienced enacted by vulnerable consumers. Design/methodology/approach A netnographic study was conducted consumers' participation group for weight management. The Linguistic Inquiry Word Count (LIWC) program used, additionally data were coded using open coding. hybrid approach analysis undertaken inductive deductive methods. Findings...

Purpose Emerging transformative service research (TSR) studies adopt a system lens to conceptualise well-being across the micro, meso and macro levels of aggregation, typically within an organisation. No TSR has yet examined multiple interconnected organisations at highest level meta or ecosystem level. This study aims explore how value co-creation and, critically, co-destruction among different actors interacting enhances destroys well-being. Design/methodology/approach uses...

Purpose – Most alcohol education programs are designed by experts, with the target audience largely excluded from this process. Theoretically, application of co-creation which comprises co-design and co-production offers an opportunity to better orient meet needs wants thereby enhance program outcomes. To date, research has centered on value co-creation, content receiving limited attention. This study aims understand how a would design intervention continues contrasting audience-designed...

Purpose This paper aims to explore how service employees, who often integrate the organization they work for into their identity, can be affected by macro-level risks and resulting financial vulnerability of organization. In addition, it investigates whether innovativeness, a characteristic organization, alleviate these adverse effects, particularly on firm performance mental well-being. Design/methodology/approach research develops conceptual model underpinned protection motivation theory...

Purpose – This study aims to employ the Model of Goal-Directed Behaviour (MGB) examine consumer acceptance technology-based self-service (TBSS) for a credence service instrumental social goal. Credence services are increasingly delivered via technology and in marketing, achievement goals can be contingent on these services. However, little is known about determinants extant marketing literature fails account emotional goal influences which likely important. Design/methodology/approach The...

Purpose This paper aims to integrate existing thinking and provide new insights into the complexity of behaviours improve understanding nature these behaviours. expands social marketing theory by introducing Motivation–Opportunity–Ability–Behaviour (MOAB) framework assist in extending Motivation–Opportunity–Ability (MOA) framework. Design/methodology/approach is a conceptual that proposes MOAB understand Findings tool will marketers with an improved differences between targeted marketers....

Unintended consequences of service are important yet infrequently examined in transformative research. This research examines an online community that transformed into third place, with consumers socializing and forming lasting relationships. Using practice-informed theory-building abductive reasoning approach, findings presented from both manual automated coding three qualitative data sets form the basis a case study examining weight management forum. Extending beyond current...

Purpose – This paper aims to extend research applying the principle of market segmentation gain insight into changing physical activity behaviour children, particularly their walk to/from school behaviour. It further examined utility employing theory, specifically theory planned (TPB), for this purpose. Childhood obesity is a leading public health concern globally. Design/methodology/approach An online survey was conducted with 512 caregivers primary children. Caregivers were targeted given...

Purpose This paper aims to investigate whether application of a community-based social marketing (CBSM) principle, namely, increasing the visibility target behaviour in community, can change norms surrounding behaviour. Design/methodology/approach A repeated measures quasi-experimental design was used evaluate Victorian Health Promotion Foundation’s Walk School 2013 programme. The population for survey were caregivers primary school children aged between 5-12 years old. final sample size...

ABSTRACTWhile uncertainty has long been a subject of scholarly interest, research largely neglected the responses women entrepreneurs during times uncertainty. Women are disproportionately affected by and to unique challenges which may be amplified in developing countries bound culture patriarchal social structures. Drawing on extent showing importance psychological capital (that is self-efficacy, optimism, hope, resilience) entrepreneurial efforts, this study first examine intersection...

This study extends understanding of consumers' decisions to adopt transformative services delivered via technology. It incorporates competitive effects into the model goal-directed behavior which, in keeping with majority consumer decision making models, neglects explicitly account for competition. A goal-level operationalization competition, incorporating both direct and indirect is proposed. national web-based survey collected data from 431 respondents about their mental health mobile...

Purpose – Social marketing benchmark criteria were used to understand the extent which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought change behaviour, utilised theory, included audience research applied market segmentation process. The paper aims discuss these issues. Design/methodology/approach A systematic literature review retrieved a total of 1,495 identified articles; 565 duplicates removed. remaining 930 articles then...

Recent appropriation of mobile devices to deliver health services is transforming the care landscape, offering reduced costs and increased access for service providers consumers. This article examines factors influencing consumers' decisions adopt (mHealth) through a comparison three behavioral intention models. A national web-based survey 482 French adults indicates that model goal-directed behavior (MGB) more fully, though less parsimoniously, explains acceptance mHealth services. research...

Purpose: Online offerings for transformative services create value consumers, although little research examines the process through which these deliver this value. The purpose of paper is to develop a comprehensive framework capture complexity co-creation experienced by consumers online services. Design/methodology/approach: This uses netnography approach examine longitudinal data from an weight management program. In total, 15,304 posts 3,149 users, including eight staff users. Findings:...

Emotion dysregulation has been consistently linked to suicide ideation and attempt, but an explanatory model for this relationship not adequately investigated in adolescents. This study examined the concurrent among emotion dysregulation, variables from Interpersonal-Psychological Theory of Suicide (IPTS), risk (operationalized as a continuous variable that increases intensity nonspecific active with plan) clinical adolescent sample.A total 151 adolescents (aged 12-17) were recruited...

Increases in childhood obesity have coincided with declines active transportation to school. This research builds on largely atheoretical extant literature examining factors that influence walk-to-school behavior through application of the theory planned (TPB). Understanding caregivers' decision for their child walk to/from school is key developing interventions promote this cost-effective and accessible health behavior. The results from an online survey 512 caregivers provide support TPB,...

Purpose – This paper aims to use the Model of Goal-Directed Behavior (MGB) examine factors affecting consumers’ continued emerging technology-based self-services (TBSSs) with credence qualities. Professional services, which traditionally require specialized knowledge and high levels interpersonal interaction produce owing their qualities, are increasingly delivered via self-service technologies. Health services mobile devices, for example, facilitate self-care without direct involvement from...

This paper extends the largely conceptual understanding of competition in social marketing by empirically investigating, from a consumer perspective, nature and its influence on decision making at individual level. Two phases qualitative inquiry Australia, comprising 30 20 semi-structured interviews, respectively, examined role young adults’ to adopt maintain help-seeking for mental ill-health. The findings thematic analysis suggest that operates both behavioural goal level consumers’...