Abstract Using two theoretical lenses—organizational citizenship behavior for the environment (OCBE) and supplies‐values fit theory (SVFT)—the present study examines influence of green human resource management (HRM) practices on environmental performance using data from higher education institutions. To this end, our research uses survey n = 214 employees to test moderated mediation hypotheses. The finds that HRM positively enhance via employees' passion. Our further reveals effect passion...

Abstract Prior research has broadly captured consumers' green behaviour by linking it to either intrinsic or extrinsic motives. Nonetheless, the detailed effects of middle‐ground motives (i.e., external, introjected, and identified) on formation consumer remain largely untapped in marketing literature. Using two theoretical lenses—organismic integration theory self‐determination gender schema theory—this study investigates motivational regulations using data from Pakistani millennial...

Abstract Secondhand purchasing, once associated primarily with financially marginalized individuals driven by economic necessity, has now emerged as a popular choice even among affluent consumers sustainability concerns. This significant shift in consumer behavior underscores the urgent need for comprehensive review that consolidates fragmented literature on secondhand consumption, integrating its theoretical foundations and intellectual structure. In response to this imperative, our...

Previous marketing investigations have broadly predicted brand attachment by linking extrinsic motives. However, intrinsic motives of been surprisingly disregarded in the literature. To address this gap, study integrates motivation into relationship between product design and attachment. end, we studied individuals from three countries, self-determination theory was found to generalise across Pakistan, South Korea, China. The effects dimensions on each form psychological need satisfaction...

Abstract E‐waste is recognized as the fastest growing waste stream in world. It contains toxic substances such heavy metals and flame retardants that are hazardous to human ecological health. Despite these environmental health hazards, vast majority of consumers reluctant dispose e‐waste prefer store obsolete products at home instead returning them manufacturers for recycling. To address this alarming problem, we use basic psychological needs theory (BPNT) word mouth (WOM) profile consumer...

The present study integrates self-determined needs satisfaction into a relationship between product design (eg, aesthetic, functional, and symbolic design) consumer behavior willingness-to-pay [WTP] premium negative word-of-mouth [WOM]) to explore whether gender can differentiate the effects of designs on satisfaction.To this end, participants from Pakistan China were recruited, hypotheses for tested using structural equation modeling SPSS-PROCESS.The three significantly positive across...

During the last decade, energy demand has increased manifold in India. To cope up with rising demand, Indian government announced National Solar Mission to generate 100 GW solar power by 2022. Large-scale developers have been allotted around 60% of target. Therefore, it becomes pivotal find ground reality developers. fulfill this objective, we selected sources country and adopted a hybrid research methodology. The irradiation data were collected for one year four big cities India, Mumbai,...

Abstract Prior research in the brand management realm has broadly captured passion for a through brand‐related factors. However, to authors’ knowledge, how fit between and its corporate social responsibility efforts (strategic CSR‐brand fit) drive been surprisingly ignored. Drawing on congruence theory, basic psychological needs identity we argue that strategic can significantly influence customers’ sense of autonomy, competence, relatedness, which turn leads passion. Furthermore,...

Previous investigations of product design broadly link aesthetic, functional, and symbolic designs to sales growth, high turnover, market share. However, the effect dimensions on consumer willingness-to-buy (WTB) word-of-mouth (WOM) is virtually ignored by researchers. Similarly, whether consumption experience can differentiate three WTB WOM completely unknown. Using categorization theory as a lens, our study aims explore directly indirectly through moderation experience.A convenience sample...

Abstract Adopting a social identity theory perspective, this research aims to examine the impact of customers' perceptions associated with corporate responsibility (CSR) on brand attachment and trust and, consequently, consumer passion. Additionally, it delves into mediating roles trust. To end, survey entailing sample N = 266 young consumers living in Pakistan was used, exploratory factor analysis, confirmatory mediation analysis techniques were employed as methods assess hypothesized...

Purpose In the modern era, significance of product design has increased because customers’ priorities in evaluation products have changed from price to design. Companies consider be one most important sources competitive advantage and standards for evaluating their performance. Therefore, purpose this study is develop validate a new scale measure along with its dimensions. Design/methodology/approach An extensive literature review consumer interviews surveys were conducted generate an...

Abstract This research explores how environmental responsibility transfers to others. Although is one of the most debated topics in management literature, a framework describing teacher's shapes student's still lacking. Adopting emotional contagion theory as lens, paper addresses this issue via mediation and moderation concern. Based on survey teachers students ( N = 283) conducted Pakistan, our findings provide evidence that can better transfer contagion. Additionally, data establish...

Abstract Drawing on construal level theory, basic psychological need‐candidate theory and gender schema this study aims to develop a multilevel framework that explains how nostalgic brand positioning increases equity via relationship dimensions (i.e., passion, local iconness authenticity). Moreover, we posit innovativeness customer are important boundary conditions for these indirect effects of through the dimensions. To end, convenience sample N = 1,171 respondents was used inspect...

Purpose This paper aims to explore whether brand corporate social responsibility (CSR) initiatives increase consumers’ happiness via a mediating mechanism of emotional attachment and examine how CSR’s effect may be moderated by CSR fit (e.g. CSR-brand vs misfit) sense relatedness low high). Design/methodology/approach A series six studies (including the one that is available online), combining field experimental data, were conducted test hypothesized relationships. Findings Results support...

Research in the education domain has noted importance of work-based passion and repeatedly highlighted how influences positive work outcomes. However, far too little attention been given to investigating whether one's can be transferred others. Using two theoretical lenses - crossover theory (CT) emotional contagion (ECT) present study intends deepen our understanding by examining a teacher's student.To address this knowledge gap, we recruited students their subject teachers (n=226...

This paper presents a rigorous and in-depth systematic review of the literature on Basic Psychological Needs Theory (BPNT) its applications in marketing research. Despite widespread use conventional models theories research, motivational theories, such as BPNT, which have demonstrated significant effectiveness driving motivation, been relatively neglected. BPNT proposes that fulfilling basic psychological needs for autonomy, competence, relatedness (ACR) leads to intrinsic emotional...