A5115003307- Fashion and Cultural Textiles
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
UiT The Arctic University of Norway
2024-2025
This study examines the interplay between luxury fashion and consumer emotions focusing on how tailored feedback, centered exclusivity or sustainability, shapes feelings of pride subsequent behavior. Using an experimental design with 394 participants, research distinguishes hubristic pride, associated superiority exclusivity, authentic tied to accomplishment socially responsible choices. Findings reveal that feedback emphasizing significantly heightens which in turn drives positive...
This study examines the relationship between trust and pride their collective influence on sustainable consumption within fashion industry. We hypothesized that concrete marketing communications would enhance consumer trust, which in turn directly, indirectly via increased pride, encourage intentions. Through an experimental design involving 199 participants, we tested effects of versus abstract sustainability claims intentions such as word-of-mouth endorsement willingness to buy products....