Several studies have made known that internet banking (IB) implementation is not only advantageous for banks, but also by perception and experience of IB users.Therefore, little about factors propelling user's intention to adopt in Pakistan.Thus, the purpose this research investigate role unified theory acceptance use technology (UTAUT) adoption context.A quantitative approach based survey was conducted collect data from 398 users.For statistical analysis structural equation model (SEM)...

Purpose The expansion of information technology (IT) has become a great challenge in the business world today. Benefits from IT investment are only realized through sustained usage, rather than initial acceptance. Therefore, designing strategies continuously attracting user retention is most critical and general question global market. This paper aims to develop an integrated model that combines two well-known theories expectation confirmation theory (ECT) self-determination (SDT) determine...

In recent years, technology adoption has been seen as a critical and distinct topic in e-commerce research. Looking at the challenges faced by banking sector of Pakistan, this study examined effect website design, customer service brand image on customer's intention to adopt internet banking. Additionally, satisfaction is integrated theoretical framework mediating variable. The data for was collected from users. Structural equation modelling (SEM) employed evaluate hypothesised...

Purpose The increasing innovation and urgent need of up-to-date convenient information systems have gained high importance in financial sector. Several banks deployed internet banking order to reduce cost while improving customer services. Therefore, the growth is limited many cases fallen short expectations. purpose this paper develop an integrated model that combines technology, innovative environmental factors altogether understand customer’s intention adopt, recommend social networks....

Purpose Technology adoption is a great challenge in the banking sector of Pakistan. A recent report issued by state bank Pakistan revealed that there squeak growth, only 3 percent, internet adoption. In order to effectively delve into issue adoption, purpose this paper use unified theory acceptance and technology factors, namely performance expectancy effort e-service quality (E-SQ), as theoretical lens for study. Design/methodology/approach The research model was empirically tested using...

Purpose The proliferation of information technology has changed the banking system globally. Internet not only allowed banks to offer products and services but also improved their ability retain customers. This study aims examine internet user’s continuance intention by integrating two well-known theories DeLone McLean success model (D&M) self-determination theory (SDT). Design/methodology/approach research was tested using survey data from 398 customers commercial banks. respondents...

Purpose Artificial intelligence (AI)-driven marketing has transformed the landscape of consumer interactions, but it also raises ethical concerns regarding perceived manipulation and subsequent unethical young behavior. This study aims to investigate direct indirect effects AI-driven on behavior, with digital literacy as a moderating variable. The authors introduce conceptualize construct that influences how consumers perceive react manipulative tactics. Design/methodology/approach Using...

Information and communication technology (ICT) developments trends in recent years have had great impacts on banking sector worldwide.Therefore, the disruptive innovative has accelerated changes way of business.The purpose this paper is to explore factors that influence Pakistani customer's intentions adopt internet banking.The sample used empirical study includes 265 responses users collected through structured questionnaire.For statistical analysis, structural equation model (SEM) approach...

Purpose Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on factors that impact adoption technology, there a limited empirical work which simultaneously captures technology-specific (PE, EE, WD, GAM) customer-specific (GSC, INTRC) help customers to adopt banking. Thus, purpose this paper verify how these influence individual behavior motivate them new technology. The authors advance body knowledge...

Although several prior research projects have focused on the factors that impact adoption of information technology, there are limited empirical works simultaneously capture technology (UTAUT2) and customer specific (perceived security intention to recommend) helping users adopt internet banking.Thus, current study aims develop an integrated model with extended UTAUT perceived predict explain user's banking recommend in social networks.A quantitative approach based survey was conducted...

Purpose The artificial intelligence-enabled service robot has the potential to serve in consumer market. However, there is limited knowledge of how users across globe respond this innovation. Therefore, purpose study develop an integrated research model led by three known theories, namely, diffusion innovation, theory planned behavior and DeLone McLean model, investigates intention adopt robot-enabled services. Design/methodology/approach quantitative design selected research. Data were...

In service oriented industry, it is very difficult to set a standard rule satisfy customers.As customer awareness increases on the offered by banks, expectation from services quality too.Quality of in banking industry plays an essential role measuring performance banks.Thus, present study examines PAKSERV model measure satisfaction and loyalty Islamic Banks Palestine.A survey method was adopted where data collected 482 respondents through structured questionnaire.Structural equation (SEM)...

Purpose: This study aims to examine the relationship between internet banking, customer perceived value, switching cost and loyalty. Furthermore, this also examines if moderates Customer value loyalty. Design/methodology/approach: Data collected in a survey that yielded 437 respondents. Questionnaire was adapted from research work of Eriksson, Kerem, Nilsson; Gefe; Levesque McDougall; Zeithaml, Berry, Parasuraman. Quantitative Approach used for analysis. Pearson correlation, multiple...

The aim of this study is to determine the role service quality, customer satisfaction and bank image on loyalty recommendation Islamic banks in Palestine. confirmatory factor analysis was used different variables that were being studied research paper their relationship with recommendation. findings showed normally has an impact a will create, ultimately affecting his or her certain bank. Customer determined by quality services he she experiences Therefore, if receives meets exceeds...

The aim of the study is to find out effect smartphone on marketing therapeutic tourist sites in Jordan. Several factors contribute this study, including market type templates, therapeutic, demographic and their impact behavior We apply technology acceptance (TAM) model through incorporation applications To achieve this, we use quantitative research design rely appropriate data test hypothesis. distributed questionnaire 400 tourists as a sample but two hundred four were collected. researchers...

In recent years, technology adoption has been seen as a critical and distinct topic in e-commerce research. Looking at the challenges faced by banking sector of Pakistan, this study examined effect website design, customer service brand image on customer's intention to adopt internet banking. Additionally, satisfaction is integrated theoretical framework mediating variable. The data for was collected from users. Structural equation modelling (SEM) employed evaluate hypothesised...