Honey is popular among consumers for its composition and healing properties. The aim of the paper to study differences in honey preferences across various age generations Slovakia. based on primary data obtained by conducting an online questionnaire survey a sample 1850 Slovak 2022. Multiple correspondence analyses non-parametric tests were applied selected cohorts (Generation Z, Generation Y, X Silver Generation). results show that tends consume due nutritional values prefers monofloral...

Purpose The aim of this paper is to study attitudes and perception Slovak consumers toward healthy food in terms consumption, as well identify key factors during the purchasing process. Design/methodology/approach An online questionnaire survey was conducted using snowball sampling method Slovakia ( n = 1,138 respondents) between March May 2021. By applying categorical principal component analysis, five latent were identified. Moreover, non-parametric tests (Chi-square test for independence,...

Purpose The aim of this paper is to study the consumer perception functional foods and identify determinants consumption in Slovakia. Design/methodology/approach research based on primary data obtained by conducting an online questionnaire survey 2021 using snowball sampling method ( n = 1,138 Slovak respondents). By applying inferential multivariate statistics, several segments food consumers were identified. Findings Research identified three Slovakia differing agreement scores four...

The paper is focused on the issue of consumption milk and dairy products as an important part rational nutrition population Slovak Republic. aim to highlight development drinking selected products, including cheese acid-based in last 20 years conditions Furthermore, focuses comparing current with recommended intakes resulting from rationalization diet. Based results, it can be stated that insufficient at level 70% food group. In connection this, note low. results obtained by processing...

Edible mushrooms represent a food with high nutritional properties, and their consumption has positive effect on the health of consumers. The aim paper is to identify behavior preferences consumers in edible Slovakia. was achieved by conducting consumer survey using snowball sampling method sample 1166 respondents Slovak Republic, which 1032 were mushrooms. Using statistical methods (the Chi-square test independence, Kruskal-Wallis H test, Friedman as well categorical principal component...

The growing interest of consumers in the products organic farming is currently considered as a trend on food market.The aim submitted paper to characterize farming, production, offer Slovak retails and position market Slovakia.For evaluating situation Slovakia, secondary data from database Research Institute Agricultural Food Economics Central Control Testing Bratislava were used.The primary obtained through two survey questionnaires.The first them was find out retail stores Slovakia.Based...

Nowadays, meat and products are considered as a part of the daily diet most people. Therefore, it is necessary to deal with their consumption according individual types meat. Based on above, paper focused issue in Slovak Republic identification key factors affecting from consumers' point view. Secondary primary data used fulfil aim paper. obtained Statistical Office Republic, basis which development predicted by 2020. It can be stated that poultry pork constantly increasing there slight...

Paper is aimed at dairy sector in the Slovak Republic with an emphasis on identifying determinants causing low demand for milk and products.The primary objective to identify consumer behavior main factors affecting choices choosing source of information created by results survey proving consumption products widespread among consumers, cheese yoghurt as most preferred ones.The were confronted a views producers processors products.We identified issues, particularly redemption price milk, lack...

The honey market has adapted to changing consumer preferences for healthy, sustainable produced, local, and high-quality food, which also leads the development of new flavored honeys. aim paper is explore consumption trends examine acceptance Consumer study based on questionnaire survey combined with evaluation sensory attributes (color, taste, aroma, consistency, overall acceptance) selected samples honeys (cinnamon, raspberry, cocoa hazelnuts, grape powder, ginger). research was conducted...

Front-of-pack labels (FOPL) can influence consumer behaviour in a variety of ways, and companies that prioritise accurate transparent nutrition see benefits increased sales brand loyalty. However, there are several types FOPL on the market differ visual appeal clarity. The aim study was to reveal impact label Nutri-Score as well other factors decision-making when choosing healthier alternatives for selected food types. In addition traditional research methods such questionnaires, in-depth...

The impact of food advertising on consumer behavior is a matter concern to psychologists, marketers, economists and the general public alike. It well known that not rational, all time does carefully evaluate available alternatives before purchase. There exist many stimuli influencing behavior, which refers study buying tendencies consumers. are several stages goes through he finally picks up products in market. Various factors, be it cultural, social, personal or psychological, influence...

Bakery products represents an important part of the diet and have irreplaceable role in proportion nutrients, but their popularity Slovak consumers continues to decline. For this reason it is necessary address issue bakery with regard consumption. The aim paper point out development consumption Republic identify main factors determining purchase from perspective consumers. Secondary primary data were used meet aim. obtained Statistical Office order describe trends selected foodstuffs period...

Meat consumption has been growing globally in recent years and consumers can choose from a wide range of meat products. However, quality health aspects are often discussed. The aim the paper is to point out development Slovakia examine gender differences poultry, pork beef consumption, as well identify importance choice. Data related for last 10 were evaluated consumer survey was conducted on sample 1,409 respondents, which 1,372 consumers. Using mathematical statistical methods, it pointed...

Milk and dairy products are an essential food their position has been strengthened due to current trends consumers' lifestyles. The objective of this paper was examine consumption in Slovakia study consumer behavior products. Dairy were analyzed based on secondary data obtained from the Statistical Office Slovak Republic. Primary online survey conducted a sample 1,138 respondents. results showed that annual is at level approximately 190 kg per capita. consumers consider be healthy foods,...

Current trends in the food market are influenced not only by consequences of COVID-19 pandemic but also healthy lifestyles and sustainability. Therefore, functional meat products (FMP) moving to groups that could be more consumed due their health benefits. The aim paper is point out attitude Slovak consumers towards FMP consumption identify factors reasons for consumption. research based on data obtained conducting a questionnaire survey Slovakia (n=1,138 respondents). By using statistical...

Rational and irrational consumer behavior has already been the subject of several studies. Although their attention was mostly focused on traditional brands, these studies conclusions may also serve as a model for private label research, which is now increasingly coming to forefront. Private labels are gradually becoming an adequate purchase alternative brands. The aim paper find out influence packaging chosen marketing communication tools, purchasing decisions in dairy segment. An anonymous...

The aim of submitted paper was to analyze customer preferences in the context loyalty brand selected food products segment yoghurts.In order achieve mentioned aim, we used methods survey, structured questionnaire (sample 693 randomly chosen respondents) and blind test 100 respondents testing four yoghurts -2 traditional brands 2 private labels).For a deeper analysis obtained results, totally hypotheses were set out tested by using statistical Contingency table chi-square test, Pearson´s...

The current interdisciplinary research studies the antimicrobial activity of selected polyfloral kinds honey (n = 30) against three microorganisms (gram-positive bacteria Enterococcus faecalis, gram-negative Salmonella enterica, and one yeast Candida krusei) as well investigates consumer behavior awareness towards healing properties. Consumer involved 617 consumers living in urban areas. T-test for Equality means, non-parametric tests, descriptive statistics were applied. Results showed that...

Milk consumption is a very important part of consumers’ daily diet due to its positive health effect. The purpose the paper evaluate market milk and dairy products. analyzes development in V4 countries, which was described by using regression functions. data were obtained from statistical offices chosen countries. Based on achieved results it found that Slovakia Hungary low, but Czech Republic Poland recorded range recommended doses sufficient. Looking future, based trend consumption,...

The paper is focused on dairy sector with the emphasis development of consumption milk and products, including cheese, curd other in last 15 years Slovak Republic Czech Republic. aim to identify level products consumption, as well main determinants affecting consumption. Paper also aimed at production problems that may affect future market. primary data are obtained by consumer survey producers products. Based results we have identified consumers lower compared quality price considered...