Noah Castelo

ORCID: 0000-0001-8944-9303
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About
Contact & Profiles
Research Areas
  • Ethics and Social Impacts of AI
  • Psychology of Moral and Emotional Judgment
  • AI in Service Interactions
  • Behavioral Health and Interventions
  • Death Anxiety and Social Exclusion
  • Neuroethics, Human Enhancement, Biomedical Innovations
  • Privacy, Security, and Data Protection
  • Social and Intergroup Psychology
  • Social Robot Interaction and HRI
  • Misinformation and Its Impacts
  • Impact of AI and Big Data on Business and Society
  • Sharing Economy and Platforms
  • Human Mobility and Location-Based Analysis
  • Transportation Planning and Optimization
  • Consumer Behavior in Brand Consumption and Identification
  • Advanced Text Analysis Techniques
  • Ethics in medical practice
  • Experimental Behavioral Economics Studies
  • Computational and Text Analysis Methods
  • Robotic Process Automation Applications
  • Decision-Making and Behavioral Economics
  • Evolutionary Psychology and Human Behavior
  • Corporate Identity and Reputation
  • Cultural Differences and Values
  • Mental Health via Writing

University of Alberta
2019-2025

Columbia University
2015-2019

NeuroDevNet
2013

University of British Columbia
2012-2013

Research suggests that consumers are averse to relying on algorithms perform tasks typically done by humans, despite the fact often better. The authors explore when and why this is true in a wide variety of domains. They find trusted relied less for seem subjective (vs. objective) nature. However, they show perceived task objectivity malleable increasing task’s increases trust use task. Consumers mistakenly believe lack abilities required tasks. Increasing algorithms’ affective...

10.1177/0022243719851788 article EN Journal of Marketing Research 2019-07-15

Abstract Many firms are beginning to replace customer service employees with bots, from humanoid robots digital chatbots. Using real human–bot interactions in lab and field settings, we study consumers’ evaluations of bot-provided service. We find that more negative when the provider is a bot versus human—even provided identical. This effect explained by belief automation motivated firm benefits (i.e., cutting costs) at expense (such as quality). The eliminated share economic surplus derived...

10.1093/jcr/ucad023 article EN cc-by-nc Journal of Consumer Research 2023-04-03

The paper explores the potential of Large Language Models to substitute for or augment human participants in market research.

10.1287/mksc.2023.0454 article EN Marketing Science 2024-01-01

Abstract Ubiquitous cognitive biases hinder optimal decision making. Recent calls to assist makers in mitigating these biases—via interventions commonly called “nudges”—have been criticized as infringing upon individual autonomy. We tested the hypothesis that such “decisional enhancement” programs target overt making—i.e., conscious, higher-order processes—would be more acceptable than similar affect covert subconscious, lower-order processes. presented respondents with vignettes which they...

10.1017/s1930297500005933 article EN cc-by-nc-nd Judgment and Decision Making 2013-05-01

Abstract Smartphones enable people to access the online world from anywhere at any time. Despite benefits of this technology, there is growing concern that smartphone use could adversely impact cognitive functioning and mental health. Correlational anecdotal evidence suggests these concerns may be well-founded, but causal remains scarce. We conducted a month-long randomized controlled trial investigate how removing constant internet through smartphones might psychological functioning. used...

10.1093/pnasnexus/pgaf017 article EN cc-by-nc-nd PNAS Nexus 2025-02-01

Human enhancement products allow consumers to radically enhance their mental abilities. Focusing on cognitive enhancements, we introduce and study a novel factor—dehumanization (i.e., denying person emotional ability likening them robot)—which plays key role in consumers’ reluctance use products. In 1, who abilities beyond normal levels were dehumanized, whereas the same restore lost not. Moreover, dehumanization decreased prospective interest using themselves. Study 2 shows that emphasizing...

10.1086/703462 article EN Journal of the Association for Consumer Research 2019-05-20

10.1016/j.jenvp.2021.101639 article EN Journal of Environmental Psychology 2021-06-12

Automation is becoming ever more prevalent, with robot workers replacing many human employees. Many perspectives have examined the economic impact of a workforce, but here we consider its social impact: How will rise affect intergroup relations? Whereas some past research has suggested that robots lead to prejudice, suggest could also reduce prejudice by highlighting commonalities between all humans. As become salient, differences-including racial and religious differences-may seem less...

10.1037/amp0000582 article EN American Psychologist 2020-01-09

Abstract Scholarship on when and why humans are willing to rely algorithms rather than other has made substantial progress in recent years, although virtually all such research is based Western, educated, industrialized, rich, democratic (WEIRD) participants. This limits efforts understand the cultural generalizability of attitudes toward algorithms. In this paper, I study algorithm aversion among participants from over 30 countries inhabited continents, thereby significantly increasing...

10.1002/jcpy.1373 article EN cc-by-nc-nd Journal of Consumer Psychology 2023-07-04

Artificial intelligence (AI) has the potential to revolutionize society by automating tasks as diverse driving cars, diagnosing diseases, and providing legal advice. The degree which AI can improve outcomes in these other domains depends on how comfortable people are trusting for tasks, turn lay perceptions of AI. present research examines critical may vary a function conservatism. Using five survey experiments, we find that political conservatism is associated with low comfort trust...

10.1371/journal.pone.0261467 article EN cc-by PLoS ONE 2021-12-20

10.1007/s12369-022-00920-y article EN International Journal of Social Robotics 2022-09-12

Download This Paper Open PDF in Browser Add to My Library Share: Permalink Using these links will ensure access this page indefinitely Copy URL DOI

10.2139/ssrn.4751779 article EN SSRN Electronic Journal 2024-01-01

Abstract Thanks to the rapid progress in field of artificial intelligence algorithms are able accomplish an increasingly comprehensive list tasks, and often they achieve better results than human experts. Nevertheless, many consumers have ambivalent feelings towards tend trust humans more machines. Especially when tasks perceived as subjective, assume that will be less effective, even if this belief is getting inaccurate. To encourage algorithm adoption, managers should provide empirical...

10.2478/nimmir-2019-0012 article EN cc-by-nc NIM Marketing Intelligence Review 2019-11-01

To improve efficiency and reduce costs, government agencies provide more services online. Yet, sometimes people do not access these new services. For example, prior to our field experiment intervention, Ontario spent $35 million annually on infrastructure needed for in-person license plate sticker renewals. In Canada's most populous province, only 10% of renewals occurred Our intervention tested variations in messaging mailed with renewal forms that encouraged consumers renew We changed text...

10.1353/bsp.2015.0018 article EN Behavioral Science & Policy 2015-01-01

This paper uses generative language models to substitute for human participants in market research. Such AI-based can be used generate textual continuation given a prompt. By carefully formulating the prompts, shows that this new method generates perceptual maps are close those generated from surveys. The application includes based on both brand similarity measures and product attribute ratings. results demonstrate using of automated research reproduce obtained via surveys, but at much lower...

10.2139/ssrn.4241291 article EN SSRN Electronic Journal 2022-01-01

The machine has become the Other against which we compare ourselves. Aided by artificial intelligence, computers and robots are starting to surpass humans in physical, linguistic, intellectual skills that once thought defined us as dominant species. One response science technology been attempt enhance cyborgs who able keep up with our Others. More extreme responses envisioned transhumanists anticipate will a near-immortal transhuman species, even if it means transferring consciousness robot...

10.1561/107.00000059 article EN Journal of Marketing Behavior 2019-03-26

To improve efficiency and reduce costs, government agencies provide more services online. Yet, sometimes people do not access these new services. For example, prior to our field experiment intervention, Ontario spent $35 million annually on infrastructure needed for in-person license plate sticker renewals. In Canada's most populous province, only 10% of renewals occurred Our intervention tested variations in messaging mailed with renewal forms that encouraged consumers renew We changed text...

10.1177/237946151500100207 article EN Behavioral Science & Policy 2015-10-01

Recent advances in artificial intelligence (AI) have empowered algorithms to produce creative content across various domains, including artistic fields such as music and design, scientific biology chemistry. Despite these advancements, consumers remain skeptical about AI’s role tasks. This research proposes that consumers’ aversion the use of AI for tasks is rooted partly misconceptions nature creativity itself. According dual-path model creativity, involves two critical pathways:...

10.31234/osf.io/2h6jr preprint EN 2024-08-10

Can consumers form especially deep emotional bonds with AI and be vested in identities over time? We leverage a natural app-update event at Replika AI, popular US-based companion, to shed light on these questions. find that, after the app removed its erotic role play (ERP) feature, preventing intimate interactions between chatbots that were previously possible, this triggered perceptions customers their companion's identity had discontinued. This turn predicted negative consumer welfare...

10.48550/arxiv.2412.14190 preprint EN arXiv (Cornell University) 2024-12-10
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