Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns trends of research over past fourteen years across four disciplines. Findings exhibit a definite increasing number social-media-related studies. This indicates that have gained incremental attention among scholars, who have, turn, been responding keeping pace with increased usage impact new medium. The authors suggest future scholarly endeavors emphasize prospective aspects media,...

Abstract This research tested a model that posits the linkages among perceptions of organization–public relationships, attitudes, and behavioral intentions toward an organization members key public. Among 6 relationship indexes proposed by Hon J. E. Grunig (1999), satisfaction control mutuality were best predictors positive attitude organization. In this study we also found was precursor to supportive

Abstract This study attempts to devise a new theoretical framework classify and develop predictors of box office performance for theatrical movies. Three dependent variables including total office, first-week length run were adopted. Four categories independent employed: brand-related variables, objective features, information sources, distribution-related variables. Sequel, actor, budget, genre (drama), Motion Picture Association America rating (PG R), release periods (Summer Easter),...

This study was designed to identify trends, patterns, and academic rigor in research studies focusing on Internet-related public relations through a review of articles published between 1992 2009. 1 1Please see the appendix for bibliography 115 studied. examined authorship, theoretical frameworks, methodological approaches, topics addressed these articles. Key findings suggested an increasing trend number articles, lack applied dominance quantitative research, emphasis use Internet relations.

A multiple-item scale for measuring relationship cultivation strategies, the essential day-to-day activities of public relations practitioners, was developed to meet standards reliability and validity in measurement. After a discussion definition procedures used developing refining measures are described. The can help professionals better understand how nurture sustain relationships with their target publics.

This research was designed to develop reliable and valid measures of the outcomes quality relationships. Hon J. E. Grunig's extended scales for four relationship dimensions were tested using multiple-item measurement procedures as suggested. The constructed refined further exploratory confirmatory factor analysis. Causal linkages among indicators also tested. developed model can be used better understand a public's perceptions its with an organization, thus helping organizations how...

This study intended to develop a reliable and valid measure of organizational crisis responsibility that could be uniquely applied public relations research. The three-dimensional was constructed using rigorous two-step pilot tests nationwide panel full administration survey. measures were further refined exploratory confirmatory factor analysis, resulted in twelve-item scale, consisting three items for intentionality, locality, six accountability. analysis used test the hypothesized...

This research reported and expanded on a 6-year citation study of published scholarly in public relations that occurred between 2010 2015. analysis built the work Pasadeos his collaborators, who examined literature's most-cited works from 2000s 1990s, respectively, studied field's network. Moreover, this scope coverage by adding three international journals. Overall, found scholarship experienced quantitative qualitative leaps during last decade, areas excellence theory, relationship...

Purpose This study aims to identify potential relational antecedents, the initial stage of three-stage model OPRs, in public diplomacy context by focusing on a government organization and foreign relationships. Design/methodology/approach conducted in-depth interviews with Fulbright scholars students from various countries gain insights into motivations underlying initiation relationships Bureau Educational Cultural Affairs (ECA) within program. Findings identified common expectations among...

Purpose To understand how retail companies are using TikTok, a short-form video social media platform, this study investigates the use of relationship cultivation strategies and message appeals in TikTok videos posted by top 100 companies. The also examines extent to which these influence public engagement on TikTok. Design/methodology/approach A quantitative content analysis was conducted analyze applied negative binomial regression assess impact engagement. Findings findings show that...

Purpose This study examines the impact of perceived diversity (i.e. climate) in higher education institutions on students’ attitudes and behavioral intentions toward university. Additionally, it explores underlying mechanisms by investigating mediating roles student–university relationships. Design/methodology/approach To test hypotheses, we conducted a survey with 292 college students from three public universities US. The data were analyzed using structural equation modeling to examine...

Grounded in social learning theory, this study investigates the impact of media influencers (SMIs) on mental well-being college students through YouTube videos. By analyzing 115 videos from 88 with over 5,000 subscribers, identifies distinct communication strategies tied to influencer attributes. Notably, findings reveal that such as cultivating affective presence, showing identification friends and health organizations, incorporating narrative evidence, are positively linked increased user...

Purpose The purpose of this paper is to examine how organizations enact positivity, openness, access, sharing tasks, and networking through their web sites. also aims investigate whether, different types industries display levels relationship strategy. Designs/methodology/approach A content analysis 286 sites was conducted determine corporations use site as a communication medium for building nurturing relationships with publics. Company were selected from the Fortune 500 list according...

This study focused on the effectiveness of fear appeal messages used to arouse a threat in green advertising. An experiment recruited 175 participants test influence advertising (fear vs. non-fear appeal), source (for-profit non-profit organizations), and involvement with environment attitude toward ad (Aad), product (Ap) purchase intention (PI). Results revealed that negatively affected Aad Ap who were highly involved more likely have positive attitudes advertised as well stronger intent...

This study investigated the effects of crisis response strategies on attribution an organization's responsibilities and relationship quality outcomes determined linkages among outcome indicators. found that none tested were helpful in reducing public blame surrounding featured responsibility crisis. also presence itself tends to negatively affect publics examined not influenced by use strategies.

Purpose The purpose of this paper is to examine the congruence effect product and claimed environmental issue on green advertising consumer responses as well moderation perceived reputation effect. Design/methodology/approach A two-by-two designed experiment (high/low × high/low reputation) with a covariate (ad skepticism) was conducted via online survey recruiting 179 college students. Findings High category generated positive ad attitude, sponsor behavioral intention (BI), credibility...