About
Contact & Profiles
A5086883376
Research Areas
- Color perception and design
- Olfactory and Sensory Function Studies
- Neural and Behavioral Psychology Studies
Temple University
2022
Abstract While neuromarketing research delineates how specific neurophysiological methods offer predictive power beyond traditional survey methods, few studies explore these can be used concurrently to measure outcomes across marketing contexts. We address this gap by simultaneously eliciting multiple measures: inter‐beat interval from heart rate, skin conductance response, and frontal alpha asymmetry electroencephalography (EEG) stimulus categories, associating them with distinct...
10.1002/mar.21697
article
EN
cc-by-nc-nd
Psychology and Marketing
2022-06-02
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