With this study we investigate the preferences of an important category consumers organic products (regular food or RCOFs) allowing for preference heterogeneity. A survey instrument was developed to elicit qualitative and quantitative attributes extra virgin olive oil. The administered via questionnaire a random sample 198 RCOFs in stores Naples, Italy. choice task organised around fractional factorial main effects orthogonal design. Each respondent made eight choices rank‐order nine product...

The paper presents some results from a stated-preference study that compares three samples of urban consumers extra-virgin olive oil representative Italian cities: Naples (South), Rome (Centre) and Milan (North). A series multinomial logit models are estimated choice experiments responses tested for unobserved heterogeneity EU labelling informing on PDO/PGI, organic place origin attributes. consequences such form flashed out with respect to issues market segmentation the basis pattern...

Purpose – Investigating the drivers of consumers’ behaviour towards purchasing in short food supply chains (SFSCs) and clarifying their relationships, purpose this paper is to test theory planned (TPB) order predict intention under investigation. Design/methodology/approach The research includes a literature review SFSCs. To investigate all variables (attitudes, subjective norms (SN), perceived behavioural control (PBC) intention) underlying buying SFSCs, an exploratory survey with TPB...

Natural labels are increasingly present in the market and appreciated by consumers, despite formal regulation still missing. Knowing psychosocial factors that may predict natural food choice be useful to understand what drives consumers choose this category of food. We analyzed antecedents consumers’ intention purchase food, testing a theoretical model integrates theory planned behavior (TPB), value-belief-norm (VBN) theory, trust A sample Italian participants (N = 1018) filled an online...

The literature on food economics has extensively analyzed consumer preferences for extra-virgin olive oil attributes. In order to summarize and systematize the information gained in recent years, it seems appropriate make a critique of existing literature. First, we carry out narrative systematic review topic. Subsequently, using only empirical contributions which provide estimates willingness pay quality attributes including measure goodness estimation (20 papers with 78 estimates),...

The objective of this study was to assess the role information in consumers' willingness pay (WTP) for food products with corporate social responsibility (CSR) certification. item used experimental design canned tuna fish, a product on market that is already exhibiting various kinds certification related and environmental attributes. Two different certifications were examined, namely Friend Sea , which involves aspects, SA8000 workers' rights more general We implemented auctions, taking into...

Over the years, niche-differentiation strategies and food policies have pushed quality standards of European extra-virgin olive oil towards a product that has sensory profile consisting fruity, bitter pungent notes, with such oils having excellent healthy features. However, it is unclear whether typical consumers are ready for richer more complex than neutral one historically found on market. This potential discrepancy investigated in present study aiiming to determine current demand able...

Precision farming (PF) is a term that now widespread throughout agricultural systems worldwide. It studied in many ways, from its strictly technical connotation of farm management strategy uses information technology to support decision-making processes the steppingstones and dissection factors involved complex scenario adopting related tools. Starting statement "In my opinion, precision is…", present work investigates perspective entrepreneur conceptualising PF. Some researchers have...

This paper investigates consumer preferences for extra-virgin olive oil in Italy. In order to segment the Italian market, information obtained from a nationwide survey was analysed by using randomised parameter logit regression and implementing cluster analysis on estimates of consumers’ willingness pay origin olives, production method sensory attributes. Our results show that origin, both terms adoption PDO or PGI certification labelling organoleptic characteristics crucially affect oil....

Italy is witnessing an unprecedented success for sushi even if Italian consumers have a historical reluctance towards eating raw fish. It important to understand what behind this major shift in preferences, since it may set example the process of adoption global products and/or diets. To aim, we investigated which food motives drive consumption (i.e. health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, and ethical concern), including also individual...

Purpose Cell-based meat is currently one of the most debated food sources recent decades, as it involves cultivating animal-derived biological tissues in controlled environments. Opinions on this topic vary widely; some see nutritional source a strategy to address sustainability challenges agri-food sector, while others perceive potential negative impact their culture and traditions. In context, study aimed gather opinions Italian students engaged animal production science studies assess...

Fish sustainability has become an ever more important issue in recent years, as increases consumption are leading to overfishing practices, resulting the depletion of seas and environmental damage. Therefore, fish companies have been adhering programs, although these sustainable practices not well valued thus known by end consumers. this study aimed assess impact label information on hedonic perception a consumer group regarding two species threatened overfishing: European anchovy (Engraulis...

In recent years, Russia has experienced significant economic growth. The wine industry is among those most affected by increases in disposable income. As a consequence, Russian importers have widened the range at upper end of quality spectrum. current scenario, some key questions arise concerning consumer attitudes toward and way it perceived this evolving market. This article attempts to investigate such concerns through choice experiment approach conducted means questionnaire-based survey...

The current study combined hedonic liking with non-hypothetical experimental auctions to measure consumer preferences for bitter tasting food and identify individual socio-demographic psychographic characteristics that influence aversion. Furthermore, the research analyzed whether were influenced by sensory health-related information. Findings reveal respondents (N = 205) are not averse taste; while, traits acceptance, as higher education level gender (female) positively affect preferences,...