The rise of the natural and organic products market follows a global trend increasing demand largely due to growth environmental awareness concern having healthier diet. Thus, objective this study is propose test theoretical model based on antecedent constructs perceived value repurchase intention consumption products. results, 256 consumers products, confirm positive relationship between quality, healthy consumption, price fairness. Moreover, they underpin influence fairness quality value,...

Price policy definition is one of the most important decisions in management as it affects corporate profitability and market competitiveness. Despite importance that prices take organizations, appears this element has not received proper attention by many academics marketers since represents, according to estimates, less than 2% papers on leading journals field. Thus, aim study was propose test a theoretical model showing impacts pricing profitability. To end, 150 companies metal-mechanic...

ABSTRACTThe understanding of the determinant factors customer purchase intention is necessary, and it equally important to study online context, since this context disseminated among customers. A theoretical model has been elaborated on tested, considering constructs information quality, distrust, perceived risk as antecedents intention, aiming analyze relationship these in context. quantitative research performed by means application a survey. Multivariate statistics techniques have applied...

Purpose The purpose of this paper is to analyze customer loyalty in the context existing relationships between Brazilian banking service provider and its customers B2C (Business-to-Consumer) relationships. Hence, a theoretical model was proposed tested with services private individual taking into account perceived value, reputation, financial bonding tactics, structural social tactics switching costs as determinants. Design/methodology/approach A multivariate statistical approach equations...

The present study aimed to test a theoretical model that contemplates the constructs environmental awareness, healthy consumption, consumer, and subjective norms as determinants of organic food repurchase intention. method applied consisted quantitative approach with descriptive objective was implemented through survey, which counted on convenience non-probabilistic sample 241 consumers living in Brazil. Data analysis performed employing multivariate statistics Structural Equations Modeling...

Information Quality, Distrust and Perceived Risk as Antecedents of Purchase Intention in the Online Context Gabriel Sperandio Milan, Suélen Bebber, Deonir De Toni, Luciene Eberle Abstract Consumer behavior, facing new options that internet online channels offer, has changed way customers act search for best purchase option. Therefore, understanding antecedents or determinant factors customers' intention is necessary, what opportune to be studied on context, since such context disseminating...

Purpose This study aims to propose and test a theoretical model that contemplates antecedent constructs of organizational performance, as well the interaction among them. Design/methodology/approach A survey was conducted with 151 Brazilian exclusive stores in planned furniture segment. The data analysis performed using two statistical techniques, focused on hierarchical regression mediation moderation tests. Findings Among main results are direct significant effects value-based pricing...

Purpose The symbolic value of wine is a relevant research topic and raises the interest in studies both enological market areas. In this context, study aims to understand role its relationship product purchase intention. Design/methodology/approach based on survey 269 consumers from Brazil. basic theoretical framework includes three latent constructs (symbolic value, consumer attitude product-norm experience) moderators (consumer involvement, willingness pay preference). Relations between...

A imagem que o consumidor tem de um produto influencia fortemente sua decisão compra. É através dessa ele vai pensar no produto, durante seu processo decisão. Conhecer detalhadamente a determinado público desenvolve é uma ambição dos pesquisadores Marketing. Essa pesquisa valida procedimentos visando à geração instrumento poderoso e fácil aplicação para configurar produtos (TCIP - Técnica Configuração da Imagem Produtos). Primeiro foram identificadas organizadas as principais idéias formam...

Customer retention is an imperative for competitiveness within organizations, with important reflexes in their profitability and income. Although studies of customer determinants have been conducted at least three decades, the constructs employed elaboration models gone through few changes throughout this time. In sense, a new Theoretical Model has developed tested. Such model contemplates Value Proposition, Operand Resources, Operant Facilitation, Co-creation use as Retention. The study was...

This article focuses on customer retention through the existing relationship of a banking service provider with its customers. A theoretical model was tested natural person customers taking into account satisfaction, value, reputation, and trust as key drivers retention. multivariate statistical approach structural equation modeling used. Results indicate that has acceptable fit, confirming satisfaction positively affects perceived value by customers; is driver reputation; reputation...

This study aims to analyze leisure involvement and voluntary simplicity as antecedents of satisfaction the relationship with experiential consumption. To this end, we conducted a survey 815 Brazilian runners cyclists, data were analyzed using structural equation modeling. Age, education, income also investigated moderators in between satisfaction. The main results showed that positively influenced its practitioners. Voluntary moderation test is stronger for higher age, income. We concluded...

ABSTRACT Purpose: Developing and keeping customers’ loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was develop validate theoretical model concerning customers loyalty. Originality/value: We explored perceived quality, awareness, personality, love as determinants. In this sense, focus of study analyze impact some determinant constructs. Design/methodology/approach: The implemented by means survey, applied 284 soft drink from...

Abstract The search for organic food has been growing in recent years due to the concern with health and environment. Evidence shows that image of can be configured from hedonic meanings, through symbolic social dimensions utilitarian rational sensorial dimensions. Thus, we sought identify configuration its customers motivations consumption. Based on a survey 275 Image Configuration Method (ICM), it was identified central these is formed by attributes related non-agrochemical products,...

Os recursos organizacionais, como fatores internos que impulsionam o desempenho das organizações, constituem também uma base conceitual para explicar a propensão exportar organizações. Esta pesquisa apresenta algumas hipóteses em alguns recursos, tais capacidade de inovação, tamanho da empresa, afiliação empresa associação local, orientação mercado e relacionamento com fornecedores, são positivamente associados exportar. Utilizando-se técnica regressão logística multinominal cruzamentos...

This exploratory study develops a comparison between the retail trade’s image and consumer satisfaction in city interior of state Rio Grande do Sul. The research project was conducted with 300 consumers, using structured questionnaire where attributes related to consumer’s services provided by local stores were defined priori. In addition, it also used part standardized procedure, viz. Image Configuration Technique (ICT), which aims analyze grasp structure object’s images identified...

This research has analyzed the influence of perceived value, affective commitment, normative commitment and positive word mouth as antecedents repurchase intention smartphones a particular brand. The analysis results was made by means multivariate statistics, applying Structural Equation Modeling technique. sample consisted 283 valid cases. showed that value positively influences commitment; customers does not mouth; intention; product same

Este trabalho objetiva identificar as dimensões e variáveis básicas dos modelos mentais empreendedores, bem como os seus impactos sobre o desempenho de suas empresas. Para isso, foi realizada uma pesquisa qualitativa com seis quantitativa 113 empresas do setor metalomecânico na Serra Gaúcha. Dentre contribuições deste trabalho, destaca-se, primeiramente a proposição um modelo teórico no qual se identificam sete empreendedores relacionadas ao organizacional. Uma segunda contribuição é escala...