A5012502867- Innovation and Knowledge Management
- Entrepreneurship Studies and Influences
- Service and Product Innovation
- Business Strategy and Innovation
- Innovation Diffusion and Forecasting
- Private Equity and Venture Capital
- Social and Educational Sciences
- University-Industry-Government Innovation Models
- Physical Education and Pedagogy
- Business Strategies and Innovation
- Communication in Education and Healthcare
- Urban and Freight Transport Logistics
- Digital Platforms and Economics
- Firm Innovation and Growth
- Organic Food and Agriculture
- Consumer Retail Behavior Studies
- Global Energy and Sustainability Research
- Sharing Economy and Platforms
- Education, Healthcare and Sociology Research
- Complex Systems and Decision Making
Chalmers University of Technology
2016-2022
RISE Research Institutes of Sweden
2022
Value co-creation is a core focus area in both B2B marketing and strategy research, necessitating resource utilization within across organizational boundaries. In the Industrial Marketing Purchasing (IMP) group, scholars have focused on interactions among resources as one important way to analyze central questions about business relationships networks. This has produced breadth of investigations concepts that are locally defined utilized. may hamper further theoretical development inhibit...
Purpose The purpose of this paper is to explore renting models for clothing items and their value creation logics with a basis in resource interaction. Design/methodology/approach relies on multiple case study pursued by start-up companies the Swedish context. cases cover fashion wear as well outdoor clothing. theoretical frame builds industrial marketing purchasing approach business markets special focus interaction creation. Findings provides identifying three categories models:...
Purpose Taking the perspective of a start-up company, purpose this paper is to analyse resource renewal in heavy business networks. Design/methodology/approach The theoretical framework based on Industrial Network Approach and, especially, interaction framework, network settings and studies starting up basis for case study Swedish wind energy context. Findings Resource means replacing one resource, having implications interfaces three settings. Research limitations/implications contributes...