Buyers have values and risks affecting their online purchase behavior. This study captures cash on delivery, an payment method found in emerging markets, as a moderator between utilitarian hedonic value, perceived risks, intention. A survey sample of 365 respondents from Egypt is utilized. Results show that delivery increases yet does not affect value or risks. Understanding consumers different regions helps practitioners develop correct strategies for survival global markets. Marketing...

Purpose The purpose of this study is to describe the effect religiosity on luxury and counterfeit purchase intentions determine role consumer ethics in context intention. conceptual framework based Theory Planned Behavior (TPB). In consumption, proposed be an added component theory, while ethical consumption mediate relationship between precede TPB components which then affect Design/methodology/approach This a descriptive study; uses mixed-methods approach, where eight semi-structured...

Purpose The purpose of this paper is to examine consumer intentions toward carpooling as a collaborative consumption practice. uses the theory planned behavior (TPB) in studying carpooling. It extends add personal norms major component examining intentions. also adds two main motivational factors for consumption, which are economic benefits and sustainability. Design/methodology/approach This study conclusive descriptive using surveys. research sample consists 500 respondents from...

Wellbeing of end-users is a growing concern in services research. The growth transformative service research and evidence-based design highlights the need to focus on hospital patients improve their state wellbeing. This study combines both fields propose conceptual model for perceived servicescape. effect servicescape inpatient wellbeing tested using quantitative survey conducted with 372 inpatients Egypt. Results indicate that servicescapes should include aspects art visuals; plants...

Purpose The purpose of this paper is to explore the role religiosity in online collaborative consumption contexts. It analyzes impact influencing consumer life decisions and behaviors. proposed framework based on norm activation theory (NAT) with added it extant literature. aims provide implications for marketing researchers practitioners derived from its analysis propositions. Design/methodology/approach current proposes a model consider as cultural psychological factor consumption. NAT...

This study aims to explore the perceptions of different stakeholders about privatisation Saudi health care system.

Purpose The purpose of this study is to combine the two fields transformative service research (TSR) and evidence-based design (EBD) improve healthcare provided in hospitals. TSR EBD are separate that aim well-being consumers within sector. Research propositions for making changes hospital physical environment patient developed link fields. Design/methodology/approach This work takes a theoretical approach develop based on literature. guide development framework future studies under EBD....

Purpose The aim of this paper is to identify the different values that were communicated through visuals Egyptian revolution January 25th, 2011 with reflections on those historically in Germany highlight how these can act as tools informal education and social marketing campaigns citizens a country. Design/methodology/approach current research takes qualitative exploratory approach. method was utilized content analysis , sub‐method used analyze street being semiotic . Findings main religious...

Learning outcomes Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how deal with branding problems that can arise new types of organizations as family businesses. Case overview/synopsis The case study discusses a identity problem facing the Founder Habiba Community, Maged El Said. Community is an initiative focusing on sustainability giving back community. Many foundations were established under such...

Purpose The current study is exploring factors affecting social and sharing behavioral intentions. paper proposes a new theory, the consumer behavior which aids in understanding behaviors. This through convergence of theory planned (TPB) norm activation (NAT) to foster Religiosity, as cultural psychological factor, along with five major predictors practices are also incorporated. These economic benefits, sustainability, enjoyment, trust difficulties practices. Design/methodology/approach...