Online reviews have bridged the gap between traditional word-of-mouth and viral communication, influencing peer's decision processes. Analyzing tourists' online helps hotels address overall customer (dis)satisfaction. Using sentiment analysis to understand reviewers' satisfaction analyze voice tone expressed feelings, this research attempts enlarge hotel, platform, tourist trilogy's knowledge. A total of 38,292 posted on Booking.com TripAdvisor from 191 were analyzed. Results indicated that...

Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is interest in this topic, the research status, development, structure consumer behavior sustainability e-commerce scarce. This study aims to analyze intellectual, conceptual, social knowledge generate new understandings. Data from 104 articles were collected Scopus database, a bibliometric analysis was conducted. Results revealed close relationship between topic city...

Numerous valuable clients can be lost to competitors in the telecommunication industry, leading profit loss. Thus, understanding reasons for client churn is vital companies. This study aimed develop a prediction model predict telecom through customer segmentation. Data were collected from three major Chinese companies, and Fisher discriminant equations logistic regression analysis used build model. According results, it concluded that constructed by had higher accuracy (93.94%) better...

Sustainability and Corporate Social Responsibility (CSR) are growing concerns among passengers airlines. However, the communication of such actions by airline companies is underexplored. Accordingly, this study aims to analyze airlines' CSR Environmental Actions (ESA) communications' impact on customer loyalty, through a Relationship Marketing (RM) perspective. Following text-mining approach, 6181 Facebook comments were collected. A word frequency matrix was created from collected data used...

Several studies explored the effect of Corporate Social Responsibility (CSR) on marketing. However, bibliometric research that organizes this production is scarce. Thus, study aims to provide a view marketing-related CSR research, identifying field’s state-of-the-art literature. Two thousand and forty-two articles were collected through Web Science (WoS) platform. Data analyzed using VOSviewer software map data graphically. The results show that: (a) literature in marketing area growing; (b)...

This study aims to understand airline passengers' satisfaction trends by analyzing the most influential factors on before and during COVID-19 pandemic. The sample consists of a dataset with 9745 passenger reviews published airlinequality.com. were analyzed sentiment analysis tool calibrated for aviation industry accuracy. Machine learning algorithms then implemented predict review based company, travelers' type class, country origin. Findings show passengers unhappy pandemic, aggravated...

Abstract Pet food subscription-based online services (SOS) fulfill the demand for pet that fits pets’ characteristics and health necessities. The present research explores antecedents of SOS customer satisfaction its effect on continuance intention, positively moderated by price. 28,786 reviews from 10 brands were collected Trustpilot to generate a term-frequency matrix through text mining techniques used as an input construct structural equation model. Results suggest e-service quality...

Mobile applications (MA) and social media (SM) platforms are changing Internet user behavior. This study aims to unveil within current academic literature, the fields where usability research has been focusing their efforts in dimensions institutional websites (IW), SM MA usability, suggest possible paths for future studies. Search was performed peer-review journals, providing 302 published articles between 1994 2018. To examine manuscripts, text mining (TM) adopted discover pertinent terms,...

Purpose Strategic goal achievement in every sector of a company relies fundamentally on the firm's employees. This study aims to disclose factors that spur employees major Information Technology (IT) companies United States (US). Design/methodology/approach In this paper, 15,000 reviews from top 15 IT were collected social media platform Glassdoor uncover satisfy To learn most meaningful features influence scores, positive and negative remarks, as well advice management team, analyzed...

This study explores the relationships among sport stadium visitors' experiences, satisfaction, team brand image, and destination image. A text mining approach was first used to analyse 26,538 individual reviews from 17 European stadiums on TripAdvisor. The online were then as input create a word frequency of each review construct structural equation model. Results indicate that visitor experience had strong impact image moderate effect Satisfaction mediated influence but not Team exerted...

Integrating Artificial Intelligence (AI) into marketing has revolutionised this field, offering new avenues of innovation and efficacy. This study aims to unveil the prevailing trends patterns within current academic literature about AI applications in Marketing propose future research directions. The conducted a comprehensive review by analysing 2,255 articles from Scopus database 1980 2022, employing Text Mining approach Latent Dirichlet Allocation (LDA) topic modelling. findings suggest...

The adoption of blockchain technology by companies can change the way they interact with stakeholders, redefining communication strategies and other marketing processes. In this study, we investigated relevance applications for management from perspective marketing-related professionals. Answers about application in arena were collected social platform Quora. data analyzed through text mining Spearman’s correlation coefficient to assess degree association, inherent intensity, association...

Despite having great potential, microtransactions are an understudied business model in the video game industry. The current study explores buying process of to highlight most important factors affecting such behavior. Using pre-validated scales, a questionnaire was administered online 301 participants who were asked evaluate their impulse tendency (IBT) and purchase intention (PI) for within gaming scenarios. found positive relationship between drivers, as performance, hedonic content...

Tourism has been fundamental for countries’ economic development, and Africa is the destination with biggest tourism growth potential. Using 1414 travelers’ online reviews collected from TripAdvisor, present work aims to understand which variables predict satisfaction of Cape Verde’s hotel clients. Satisfaction was analyzed using sentiment analysis ANOVA effect gathered on clients’ satisfaction. Results indicate that 90% clients revealed positive nationality, date stay, previous traveler...

Purpose This study aims to map the conceptual structure and evolution of recent scientific literature published in marketing journals identify areas interest potential future research directions. Design/methodology/approach The 100 most influential academic papers between 2018 2022 were identified scrutinized through a bibliometric analysis. Findings findings further upheld critical role emerging technologies such as Blockchain artificial intelligence live streaming trends, reinforcing...

Purpose This study aims to identify the impact of restaurant pandemic mitigation measures on perceived service quality. Design/methodology/approach A total 15,251 reviews were collected from 300 TripAdvisor Lisbon Web pages between March 2020 and December 2021, when Covid-19 contingency in place. Grounded online reviews, a word frequency matrix was created used as input partial least squares–structural equation modeling test proposed hypotheses. Findings The results suggest that precaution...

Purpose This study aims to understand if an online dating app is considered acceptable channel conduct advertising activities and the differences between Generations X, Y Z for such acceptance. Design/methodology/approach A total of 411 Tinder users’ reactions were obtained analyzed using text mining compute sentiment score each response, a Kruskal–Wallis H test verify there are statistical generation. Findings The results showed positive acceptability toward marketing campaign on Tinder,...

There is a growing emphasis on sustainability within the hospitality industry. However, research hyper-local restaurants’ strategic sustainable strategies scarce. Accordingly, this study aims to unveil Chinese restaurateurs’ critical success factors (CSFs). Grounded CSFs identified in literature and validated by experts, data were collected from restaurant owners analysed through multi-criteria decision-making (MCDM), best–worst method (BWM) hesitant fuzzy shapely order weights average...

Augmented Reality (AR) smart glasses strengthen user interaction by merging real-world visuals with digital information. This study explores the impact of wearability, usability, and social influence on feeling groundedness purchase intentions for AR moderated privacy concerns. Text mining PLS-SEM were employed to analyze 3,164 Amazon online reviews. Results suggest that is influenced usability influence, while wearability showed no significant effect. Privacy concerns moderate relationship...

The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to internet. This study aims analyse if consumers prefer a MA/SM platform or retail website search for product service what are reasons supporting their choice. Data was collected through unstructured interviews applied internet consumers. A total 770 replies were returned with perspective analysed text mining uncover hidden patterns knowledge. outcome revealed that vital aspect makes due quality....

Purpose Evaluating existing literature can lead to a better understanding of scientific journal's state the art. In this sense, study aims analyze global research evolution Revista Europea de Dirección y Economia la Empresa (REDEE) and European Journal Management Business Economics (EJMBE). Design/methodology/approach A bibliometric analysis was conducted acknowledge most contributing authors, impactful articles, publication trends, keyword analysis, co-occurrence networks collaboration...