A5073745926- Digital Marketing and Social Media
- Online and Blended Learning
- Consumer Retail Behavior Studies
- Management and Marketing Education
- FinTech, Crowdfunding, Digital Finance
- Microfinance and Financial Inclusion
- Graphene and Nanomaterials Applications
- ICT Impact and Policies
- Digital Platforms and Economics
- Advanced Nanomaterials in Catalysis
- Supply Chain and Inventory Management
- Sharing Economy and Platforms
- International Student and Expatriate Challenges
- Service and Product Innovation
- Working Capital and Financial Performance
- Theology and Philosophy of Evil
- Paranormal Experiences and Beliefs
- Death Anxiety and Social Exclusion
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Accounting Education and Careers
- Nanoplatforms for cancer theranostics
- Corporate Finance and Governance
St. Mary's University, Texas
2021-2024
Purpose The purpose of this paper is twofold: (1) to understand the process and consequences two-way communication between consumers businesses on online-to-offline (O2O) diagnosis-and-cure services platforms (2) examine how consumer request-specific factors service quote-specific influence decisions in interactive marketing context. Design/methodology/approach study analyzes a dataset 17,878 requests 57,867 price quotes obtained from an O2O platform bridging automotive repair shops. On...
Purpose While crowdfunding provides a novel method for entrepreneurs and startups to raise funding from consumers, high percentage of projects fail achieve their goals. This study aims investigate the impact early backers on success (i.e. reaching goals) by considering social geographic peer influences. Design/methodology/approach The author constructed network based data set Kickstarter.com used closeness centrality quantify positions backers. Findings For project categories with low...
Study abroad programs represent an effective way to enhance student learning and development in business higher education, especially international business, marketing, trade. However, the face of disruptors barriers that affect a student's ability travel internationally, virtual study (VSA) can be more accessible alternative achieving comparable outcomes. This paper presents purposeful design for VSA with comprehensive goals students' personal, cultural, professional development. Our...