Yilong Zheng

ORCID: 0000-0003-2883-6283
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About
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Research Areas
  • FinTech, Crowdfunding, Digital Finance
  • Microfinance and Financial Inclusion
  • Digital Marketing and Social Media
  • Financial Literacy, Pension, Retirement Analysis
  • Mind wandering and attention
  • Corporate Finance and Governance
  • Sharing Economy and Platforms
  • Sustainable Supply Chain Management
  • Supply Chain and Inventory Management
  • Impact of Technology on Adolescents
  • Environmental Sustainability in Business
  • Blockchain Technology Applications and Security
  • Working Capital and Financial Performance
  • Innovation Diffusion and Forecasting
  • Flow Experience in Various Fields

Merrimack College
2021-2023

10.1016/j.chb.2022.107442 article EN Computers in Human Behavior 2022-08-13

ABSTRACTExperience sharing is becoming popular as customers increasingly respond to the rapid platform technology development. However, because of format diversity and quality variation, refer multiple information sources before booking. Two most important are hosts' self-disclosure texts about experience project customers' online reviews. Using natural language processing (NLP) techniques, we analyze data from Airbnb projects. We find that discrepancies in reviews, terms their focus on...

10.1080/10864415.2023.2255109 article EN International Journal of Electronic Commerce 2023-09-20

Abstract The practice of offering refurbished products has become increasingly prevalent, yet limited research studied the potential consequences this emerging product strategy on market performance corresponding brand‐new products. This study addresses gap by examining impact in markets characterized network effects and standards competition, while considering developmental stage technology standard employed Introducing products, primarily remanufactured from returned items, can pose...

10.1002/joom.1279 article EN Journal of Operations Management 2023-11-06

Purpose Tracking trends in new technology funding patterns is essential for venture scaling. The emerging advanced digital technologies (ADT) such as virtual reality (VR), artificial intelligence (AI), blockchain and Internet-of-things (IoT) promote business innovation adaptations, turn, reshape the industrial landscape. To attract nascent prospective projects among public, well-articulated project pitches that are equipped with effective marketing communication convey projects' importance...

10.1108/ijebr-01-2022-0071 article EN International Journal of Entrepreneurial Behaviour & Research 2022-11-30
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