Keran Zhao

ORCID: 0000-0002-0142-4572
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About
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Research Areas
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Knowledge Management and Sharing
  • Digital Platforms and Economics
  • FinTech, Crowdfunding, Digital Finance
  • ICT Impact and Policies
  • Complex Network Analysis Techniques
  • Biomedical Text Mining and Ontologies
  • Gender Diversity and Inequality
  • Asian Culture and Media Studies
  • Semantic Web and Ontologies
  • Quantum Dots Synthesis And Properties
  • 2D Materials and Applications
  • Impact of Technology on Adolescents
  • Diverse Topics in Contemporary Research
  • Scientific Computing and Data Management
  • Customer churn and segmentation
  • Image and Video Quality Assessment
  • Consumer Behavior in Brand Consumption and Identification
  • Opinion Dynamics and Social Influence
  • AI in Service Interactions
  • Team Dynamics and Performance
  • Corporate Identity and Reputation
  • Web Data Mining and Analysis
  • Perovskite Materials and Applications

Pennsylvania State University
2024

University of Houston
2019-2023

Queen Mary University of London
2021

University of Illinois Chicago
2018-2020

Decision Sciences (United States)
2020

Live streaming platforms such as Twitch and Periscope have become some of the most popular synchronous social networking services. To attract viewers, streamers are motivated to broadcast exciting video content while actively interacting with viewers. The emerging stream research on live community has examined streamers’ motivations how viewers react streamers. However, few studies focused understanding characteristics Popular create tremendous business value for media influencer investors,...

10.17705/1jais.00689 article EN Journal of the Association for Information Systems 2021-01-01

Content providers in online social media platforms, particularly livestreaming, often switch content categories. We propose a theory-based framework to study the direct and indirect spillover effects of switching for livestreamers—individuals who broadcast through livestreaming platforms. Contrary conventional wisdom, we two positive that are unique platform setting: (a) entrant streamers do not just increase competition among streamers, but they also bring their own viewers new category...

10.1287/isre.2022.1160 article EN Information Systems Research 2022-08-22

10.24251/hicss.2025.467 article EN Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences 2025-01-01

10.24251/hicss.2025.339 article EN Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences 2025-01-01

10.24251/hicss.2025.346 article EN Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences 2025-01-01

10.24251/hicss.2025.345 article EN Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences 2025-01-01

In recent decades, many technological advances have been enabled by nanoscale phenomena, giving rise to the field of nanotechnology. particular, unique optical and electronic phenomena occur on length scales less than 10 nanometres, which enable novel applications. Halide perovskites focus intense research their optoelectronic properties demonstrated impressive performance in photovoltaic devices later other technologies, such as lasers light-emitting diodes. The most studied crystalline...

10.3389/felec.2021.758603 article EN cc-by Frontiers in Electronics 2021-10-11

Live streaming platforms such as Twitch and Periscope have become some of the most popular synchronous social networking services. In order to attract viewers, streamers are motivated broadcast exciting video content while actively interacting with viewers. The emerging stream research on live community has examined streamers' motivations how viewers react streamers. However, few studies focused understanding characteristics Popular create tremendous business value for media influencer...

10.2139/ssrn.3388949 article EN SSRN Electronic Journal 2019-01-01

Large Language Models (LLMs) such as ChatGPT and Bard have been widely recognized one of the fastest-growing technologies in history. They gained considerable attention news due to their potential cause significant transformation various industries, particularly traditional online Q&A platforms. Knowing its emergence great reform how users forage information, this study, we explore impact technology on content generation consumption forums, taking most well-known platform "Stack Exchange" an...

10.2139/ssrn.4459729 article EN SSRN Electronic Journal 2023-01-01

Brand alliances are strategic partnerships between brands to create value and mutual benefit. Identifying partner with is difficult. A promising avenue social networks, a type of information network where consumers' perspectives could guide the discovery brand alliance opportunities. Because such networks vast noisy, they may suggest opportunities that lack substance. To mitigate risk being misled, authors propose novel four-phase framework called BANE--Brand Alliance Network...

10.2139/ssrn.4822029 article EN SSRN Electronic Journal 2024-01-01

Content providers in online social media platforms, particularly live streaming, often switch content categories. Despite its uniqueness and importance, there is a dearth of academic research examining the unintended effects providers’ switching. We study direct indirect spillover switching for streamers--individuals who broadcast through streaming platforms. propose framework based on theories related to viewer flow network conceptualize entrant streamers’ incumbent streamers. Contrary...

10.2139/ssrn.3521508 article EN SSRN Electronic Journal 2019-01-01

Context.— Tumor reporting constitutes a significant daily task of pathologists. An efficient tumor-reporting methodology is thus vitally important. The Web dynamic form (WbDF) method offers multitude advantages over the prevailing transcription-mediated based on static-text checklists. However, its adaptation has been severely hampered for 2 decades by costly needs to maintain complex back-end system and change frequent updates content. Objective.— To overcome these obstacles with serverless...

10.5858/arpa.2020-0030-oa article EN Archives of Pathology & Laboratory Medicine 2020-10-28

Download This Paper Open PDF in Browser Add to My Library Share: Permalink Using these links will ensure access this page indefinitely Copy URL DOI

10.2139/ssrn.4664089 article EN SSRN Electronic Journal 2023-01-01

The rise in electronic interactions has made information networks ubiquitous. Correspondingly, research across multiple domains begun to explore the social and economic value of for business decision-making. While most existing focuses on descriptive predictive properties networks, statistical analysis "generative features" largely been overlooked. objective our study is create large-scale brand from common followership data Twitter, model generative features observed network structures. We...

10.1109/icsc52841.2022.00049 article EN 2022-01-01

The rise in electronic interactions has made information networks ubiquitous. Information result from users’ activities on systems (or platforms) and can include various types of social structures firms/brands. There been a growing consensus among researchers to understand the structural relationship members an network as first step utilizing these for marketing purposes. A better understanding help marketers develop clearer overview interests their brand communities media effectively...

10.2139/ssrn.4204099 article EN SSRN Electronic Journal 2022-01-01

Online platforms for synchronous content, such as live streaming, have gained considerable popularity most recently. These involve engaging a large number of users and facilitating their interactions in real-time setting. One key difference between asynchronous (e.g., Reddit, Wikipedia) Twitch, Youtube Live) is the interactivity. As group size increases, interactivity scales rapidly, making engagement interface erratic fast-paced. While existing literature finds that peers or audience has...

10.2139/ssrn.4030879 article EN SSRN Electronic Journal 2021-01-01
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