The popularity of social media has provided great convenience for firms to conduct online referral marketing by using reward programs. We contribute the existing works examining profitability two programs, namely in cash and discount coupons, measuring instant product sales informative utility output from consumer referrals. established two-period optimization models found that programs are effective only if unit cost customers is low repurchase rate consumers high enough. To redeem...

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As an emerging and thriving research branch, information security economics has recently drawn significant attention from practitioners academics. Traditionally, both decision static game theoretical techniques are employed to characterize the strategies of firms hackers. However, these fail capture dynamic attribute risk environment, which is increasingly important element, especially in modern distributed complex computer communication networks. Utilizing a differential framework hackers...

The world produces a huge amount of urban construction waste each year. Scientific planning the recycling path is urgently needed to improve waste. Existing models do not pay sufficient attention uncertainty quantity, which limits their ability provide support for solving practical problems. purpose this paper solve problem uncertain quantities in optimizing path. Thus, first builds model deterministic environment with economic objective as decision criterion and transportation flow,...

To decrease privacy risks, consumers may choose to misrepresent when they are asked offer personal information. This paper examines the impact of consumer misrepresentation on a monopolistic firm and with an economic model. The results show that benefit but hurt consumers. In addition, encourage provide higher personalized service level in certain scenarios, such as, unit cost is low. Thirdly, misrepresent, only covers part market, greater value consumer’s information will reduce firm’s...

Given the sweeping changes to healthcare, issues of how properly price both online consultations and drugs tune patient volumes between offline platforms remain be resolved. In this paper, with considering options, we have examined three relevant scenarios through game theory analyses. The optimal profits medical supply chain players prices consultation are deduced from equilibrium results. With an extensive study on relations drug volumes, whether use pricing strategies avoid congestion...

Abstract Targeted advertising based on consumers' purchase history is the most prevalent choice for firms; however, its effectiveness affected by an increase in consumer privacy concerns. We established a two‐period game model to analyze firms' equilibrium strategies, pricing and profits when segment of consumers unwilling provide their information owing Based results, some valuable managerial insights are suggested competing firms. Firms should consider proportion privacy‐sensitive costs...

Abstract As a germane marketing tool, advertising has shrift to social media platform. What role of plays in the omni‐channel supply chain needs conduct thorough examination. Therefore, this paper investigates model which manufacturer supplies product two competitive retailers compare channel payoffs when considering four different scenarios. Specifically, demand function fully considers impact exponential propagation advertising. The conclusions could provide decision basis for enterprises...