Behzad Foroughi

ORCID: 0000-0002-0621-4814
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About
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Research Areas
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • Environmental Sustainability in Business
  • Customer Service Quality and Loyalty
  • Sustainable Supply Chain Management
  • Consumer Retail Behavior Studies
  • Impact of Technology on Adolescents
  • Sports, Gender, and Society
  • Corporate Social Responsibility Reporting
  • Sport and Mega-Event Impacts
  • Impact of AI and Big Data on Business and Society
  • Diverse Aspects of Tourism Research
  • Digital Transformation in Industry
  • Consumer Behavior in Brand Consumption and Identification
  • AI in Service Interactions
  • Behavioral Health and Interventions
  • Big Data and Business Intelligence
  • Cyberloafing and Workplace Behavior
  • Organizational and Employee Performance
  • Islamic Finance and Banking Studies
  • Scheduling and Optimization Algorithms
  • Halal products and consumer behavior
  • Economic and Environmental Valuation
  • FinTech, Crowdfunding, Digital Finance
  • Psychosocial Factors Impacting Youth

I-Shou University
2020-2025

University of Tikrit
2024

Universiti Sains Malaysia
2014-2020

University of Calgary
1998-1999

Purpose The quality of people life and efficiency banks can be improved by mobile banking (m-banking). long-term success m-banking depends on its constant use. purpose this paper is to investigate the determinants continuance intention use, using technology theory (TCT) including self-efficacy channel preference. Design/methodology/approach Empirical data from 369 Malaysian users who had prior experience with were analysed, partial least squares technique. Findings results confirmed that TCT...

10.1108/jeim-10-2018-0237 article EN Journal of Enterprise Information Management 2019-08-23

ChatGPT can revolutionize education by enhancing student engagement and making learning more personalized. Drawing on UTAUT2, this study investigated determinants of intention to use for educational purposes. Data were gathered from 406 Malaysian students analyzed using a hybrid approach including "partial least squares" (PLS) "fuzzy-set qualitative comparative analysis" (fsQCA). PLS showed that performance expectancy, effort hedonic motivation, value significantly influence the ChatGPT....

10.1080/10447318.2023.2226495 article EN International Journal of Human-Computer Interaction 2023-06-29

Recent advancements in smartwatch technology have led to several applications continuous fitness and health monitoring. Considering the benefits of smartwatches, their low level usage for monitoring purposes, limited understanding determinants usage, this study advances body knowledge by developing an innovative comprehensive research model that integrates extended unified theory acceptance use (UTAUT2) with perceived vulnerability severity as moderators. The was tested using partial least...

10.1080/0144929x.2019.1685597 article EN Behaviour and Information Technology 2019-11-19

Despite the hype surrounding Industry 5.0 and its importance for sustainability, micro-mechanisms through which this agenda can lead to socio-environmental values are largely understudied. The present study strived address knowledge gap by developing a strategic roadmap that outlines how boost sustainable manufacturing. first conducted content-centric literature review identified 12 functions inclusively further developed complex contextual relationships among explained they should be...

10.1016/j.jclepro.2023.138023 article EN cc-by Journal of Cleaner Production 2023-07-06

Although Intelligent Automation (IA) represents the future of business automation, organizational implementation and sustainability performance this emerging technological innovation is vastly understudied. Understanding implications IA for critical since leveraging these technologies shapes operations policies that can promote sustainable digitalization automation practices. We study how firms' technological, organizational, environmental, human resource contexts impact implementation. The...

10.1016/j.techsoc.2023.102301 article EN cc-by Technology in Society 2023-06-19

ABSTRACT In the era of rapid technological advancement, generative artificial intelligence (AI) has emerged as a transformative force in various sectors, including environmental sustainability. This research investigates factors and consequences using AI to access information influence green purchasing behavior. It integrates theories such adoption model, value–belief–norm theory, elaboration likelihood cognitive dissonance theory pinpoint prioritize determinants usage for Data from 467...

10.1002/bse.4186 article EN Business Strategy and the Environment 2025-02-11

Purpose The purpose of this paper is to investigate the effects process and outcome quality on fitness members’ delight satisfaction. Furthermore, relationships between delight, satisfaction behavioural intention are investigated. Design/methodology/approach Data were obtained from a survey 379 members centres in Malaysia analysed using partial least squares technique. Findings results indicated that had significant effect customer influenced customers’ intentions. Practical implications...

10.1108/ijsms-08-2018-0078 article EN International Journal of Sports Marketing and Sponsorship 2019-06-17

Purpose Present research aims to study the determinants of big data analytics (BDA) adoption intention and outsourcing in context small medium-sized enterprises (SMEs). Design/methodology/approach The partial least squares approach was employed analyse collected from 187 SMEs. Findings findings indicate that relative advantage, competitive pressure environmental uncertainty significantly influence SMEs' BDA intention. Top management support moderates association between regulatory...

10.1108/md-08-2021-1059 article EN Management Decision 2022-05-26

Purpose Customers increasingly use food delivery applications (FDAs) to place orders. Despite the popularity of FDAs, limited research has investigated drivers continuance intention FDAs. This study aims uncover FDAs by integrating “technology theory” (TCT) with perceived task-technology fit, value and safety. Design/methodology/approach Data were collected from 398 individuals in Thailand evaluated using “partial least squares” (PLS) “fuzzy-set qualitative comparative analysis” (fsQCA)....

10.1108/ijchm-10-2022-1209 article EN International Journal of Contemporary Hospitality Management 2023-06-16

Abstract Given the rise of marketing through social media influencers (SMIs), this study aimed to investigate influences source credibility and content validity factors on followers' attitudes intention purchase brands endorsed by SMIs brand engagement expected value. The assessed moderating effect product–influencer congruency. Data were collected from 429 individuals in Iran using “partial least squares” (PLS) “fuzzy‐set qualitative comparative analysis” (fsQCA) approaches. PLS results...

10.1002/cb.2252 article EN Journal of Consumer Behaviour 2023-09-21

Although an increasing number of companies are investing in travel-related apps and user retention with travel is becoming critical for these companies, few studies have investigated the determinants travellers' post-adoption behaviour regarding apps. This study aims to contribute literature by exploring drivers apps' continuance intention use, drawing on technology theory (TCT) integrating perceived enjoyment, personal innovativeness, attractiveness alternatives. Data were obtained from 355...

10.1080/13683500.2023.2169109 article EN Current Issues in Tourism 2023-01-28

Purpose Understanding how to retain users of augmented reality (AR) shopping apps and motivate them purchase is vital the success AR apps. This study assessed chain effect attributes on intention reuse through cognitive affective factors. Design/methodology/approach The data were collected from Thai IKEA Place app using an online survey. A link survey was posted furniture groups social media platforms. 439 responses analysed partial least squares (PLS) approach. Findings results revealed...

10.1108/apjba-07-2023-0292 article EN Asia-Pacific Journal of Business Administration 2024-04-01

Strategic roadmapping is in realizing strategic visions and driving transformative agendas, but its methodology remains largely underdeveloped, particularly the context of information operations technology management. To address this gap, study proposes a to standardize enhance applicability academia practice. This offers an approach develop roadmap, involving defining roadmap's vision boundaries, identifying critical initiatives, establishing priorities contextual relationships,...

10.1080/21681015.2024.2325687 article EN Journal of Industrial and Production Engineering 2024-03-07

Drawing on the "Technology Acceptance Model" (TAM) and "Elaboration Likelihood Model," this study explored determinants of intention to use ChatGPT obtain shopping information. We extended TAM by incorporating perceived enjoyment. Data were collected from 412 Malaysians analyzed using "Partial Least Squares" approach. Findings confirmed significance enjoyment, revealing that information accuracy, completeness, diagnosticity greatly influence usefulness. These results enhance understanding...

10.1080/10696679.2024.2380719 article EN The Journal of Marketing Theory and Practice 2024-07-26
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