A5013770957- Diverse Aspects of Tourism Research
- Digital Marketing and Social Media
- Cruise Tourism Development and Management
- Sport and Mega-Event Impacts
- Tourism, Volunteerism, and Development
- Sharing Economy and Platforms
- Organizational and Employee Performance
- Consumer Behavior in Brand Consumption and Identification
- Asian Culture and Media Studies
Hung Vuong University of Ho Chi Minh City
2024
Industrial University of Ho Chi Minh City
2022
The effects of electronic word mouth on travel intention have been investigated extensively. However, the interrelationships among word-of-mouth communication, destination image, attitude toward destination, intention, satisfaction tourist complaints, and loyalty in tourism industry yet to be determined. This study tries extract some informed conclusions about relationship through a meta-analysis. proposed research framework which 12 hypotheses were developed, total 44 independent studies...
The impact of the COVID-19 pandemic on global tourism meant local communities in tourist destinations had to act minimise detrimental influences. Researching perceptions locals towards operations could provide insights into what might do address restrictions preventing coronovirus imposed international operations. This research Ho Chi Minh City assessed risk perception when residents participate activities. findings reveal that: participation levels are associated with collaborations between...
Electronic Word of Mouth (eWOM) is one the prevalent forms information interaction activities in era digital technology. In F&B field, it can be understood as method by which consumers share information, experiences and reviews about products services from individuals or businesses through various online channels such social media, forums, personal blogs other platforms. Reflecting current trends, this research aims to examine factors t he extent eWOM influences behaviour Generation Z Ho...