The goal of this study is to analyze and characterize customer expectations in the cosmetics sector. Within framework, first, extant literature reviewed, 12 most prominent performance measurement criteria are identified. Then, these organized along four different balanced scorecard dimensions. By employing an Interval Type-2 Fuzzy DEMATEL methodology, weighted importance dimensions Additionally, with TOPSIS approach, 13 leading cosmetic service providers Ukraine ranked based on their...

Objectives: at the beginning considered approaches for analysis of consumer behavior, its evolution, basic principles, advantages; in relation to products and household goods daily demand, factors affecting behavior choice; goal study was develop a model comparative assessment offered on market based comparison user technical characteristics these that are important potential buyers.Methods/Approach: developed buyer's multicriteria estimation selection smart diagnostic scales using...

The study is aimed at developing a resilient benchmarking system for small hotels in Ukraine, designed to ensure their survival and growth amid global disruptions local crises. Given the severe challenges associated with COVID-19 pandemic military actions, resilience of regional tourism business becomes particularly relevant. methods used study, including factor cluster analysis, method taxonomy, dendrograms, have enabled development programs two clusters hotels: those located areas...

The broad introduction of digital technologies makes changes in the structure socio-economic relations between labor and capital market, affecting its informational efficiency. purpose article is a systems analysis cause effect relationships efficiency exchange prices, which affect desired rate return for investors; characteristics economy, methods used by entrepreneurs to evaluate specific assets. markets based on Fama-Samuelson criterion conducted with use likelihood functions showed down...

Objectives: It is generally recognized that innovation an important determinant of economic and social development in a globalized competitive economy.Under these conditions, the correct management innovations at different levels various forms one key conditions for success all activity.At same time, factors exist operate, it possible to single out corresponding indicators reflect level country as whole its dynamics.However, date, there has been relatively limited amount research on...

Purpose This study aims to predict the dark side of knowledge management risk innovation in Portuguese small and medium enterprises (SMEs). It examines spinner model factors creation, transfer, private knowledge, public uncertain environments. Design/methodology/approach The authors developed a conceptual support analysis. survey data stemmed from sample 208 SMEs Portugal. analyzed primary ad hoc using mining (deep learning) technique. Findings research sets out tests relevant understanding...

The article proposes to develop a method for determining the conformity of vector illustration laws composition and design, which will help engage in artistic work people without special skills abilities. concept centre is analysed. main criterion equilibrium determined - distance between optical composite centre. As first stage developed method, it offered define area an element bring arbitrary figure polygon. An algorithm object shape has been developed. process colour density...

Objectives:The rational distribution of the advertising budget in conducting an campaign using digital marketing tools is very relevant and tricky.The possibility computer simulation results joint use various Internet their impact on buyers considered.Methods/Approach: It proposed to approaches based long-term potential consumers.Three primary states awareness actions consumers are distinguished modelled: uninformed consumer, a consumer who aware product, buyer, regular buyer.We study...

Abstract The article is devoted to developing a definition of the indicator bank’s competitiveness which based on theory fuzzy sets and neural networks techniques. Uncertainties that have place when considering analyzing components evaluating success effectiveness bank been considered analyzed. sequence construction structure for generalizing parameter are presented grounded. Stages obtaining an integrated assessment by sequential application logic approaches determined described....

Abstract The paper substantiates the need to consider economic efficiency indicators of bank activity as fuzzy quantities. Formulations problem regression analysis and modelling, available in literary sources, have been analyzed. Three main approaches are presented. general mathematical meaningful formulation a multivariate for commercial competitiveness has proposed. Sequence its solutions is described. example numerical computations one large Ukrainian banks given. Results obtained...

It is determined that inclusive development comprises processes of economic growth and development, inclusiveness as a system inclusions, takes into account the anthropogenic burden on ecosystem, well relational nature socio-economic transformations. Inclusive based concepts sustainable knowledge economy, human centrism, neo-industrialization, green neuralism. The methodology World Economic Forum for assessing level has been adapted to conditions regional economy Ukraine. in 2013-2017...

Construction of Estimates in the Choice Alternative Solutions by Using Fuzzy Utilities The problem multi-criteria choice alternatives with accounting multiple stakeholders' preferences has been considered. model for solution composition fuzzy sets described. mathematical formulation and justification using a utility functions is given. Corresponding numerical calculations graphic example are presented.

The current economic situation in Ukraine is conditioned by the efficiency of export-import activity industrial enterprises. In turn, effectiveness strategy for development this depends on scientific substantiation its analytical support. This confirms relevance topic article. purpose article to present content support forming enterprises Ukraine. object study formation strategy. main methods developing multicriterial optimization method, which uses a genetic algorithm, multidimensional...

The existing theoretical provisions and methodological recommendations on applying a systematic-functional approach in managing innovative development of construction enterprises are improved the paper. Based performed research results, classification types was developed essence "innovative development" concept clarified; method for evaluating developed; model regulating effectiveness mechanism monitoring economic efficiency improved; predicting improved. practical value results is tools enterprises.

This paper considers the economic and social aspects of organizing functioning small forms green tourism. The importance developing this type recreational business as a form self-realization peasant farms has been proven. role rural entrepreneurship factor regional development substantiated. proposes means to improve procedure estimating efficiency entrepreneurial activity. It recommended use indicators that imply an alternative costs labor by members farm. proposed model farm...

The article discusses the problem of heteroskedasticity, which can arise in process calculating econometric models large dimension and ways to overcome it. Heteroskedasticity distorts value true standard deviation prediction errors. This be accompanied by both an increase a decrease confidence interval. We gave principles implementing most common tests that are used detect heteroskedasticity constructing linear regression models, compared their sensitivity. advantage this paper is real...

The indicators of business tourism reflect the background a national economy support, openness environment in general. article discusses relevant problems Ukraine accordance with global trends world services market. research covers statistical observations, contradictions, and challenges formation model recreational planning and, using prominent experience tourism-leading countries strategies, highlights advantages disadvantages construction large-scale convention centers as elements...

The article discusses one of the classic problems macroeconomic dynamics, on which neo-Keynesian theory growth is based, so that interaction between multiplier and accelerator. A new approach was proposed to develop a mathematical model dynamics mutual multiplier, indicates marginal propensity save as result GDP growth, accelerator, reflects capital national income in multiplier. based hypothesis non-linear dependence consumption amount profit. This assumes limited, i.e., saturation effect...

The article deals with the development and implementation of innovative programs as an ordered sequence decisionmaking.Innovations are considered a specific form chaos or disorder in transition to new level development.As known, projects have high internal external uncertainties.Therefore they difficult for evaluated using classical mathematical methods.In this case authors proposed use fuzzy entropy selection projects.It can successfully act important mathematically justified criteria...

At the beginning, article briefly describes features of marketing complex household goods.Also provides an overview some aspects market for indoor air purifiers.The specific subject study was process consumer choice appliances cleaning in living quarters.The aim to substantiate and develop a computer model evaluating by potential buyers devices purification conditions vagueness ambiguity their preferences.Accordingly, main criteria are identified, substantiated described when choose...