A multidimensional measure of perceived online service quality was developed based on consumers’ comments about their experiences with retailers. These were organized and compared to the SERVQUAL scale. survey administered adults who had made purchases or role‐played experience. While reflective dimensions, new measures became less reliant interpersonal interactions more technologically relevant. dimension also emerged that reflects concerns for geographic distance facelessness The study...

Abstract Because consumers can vary greatly in the nature of their relationship with a service provider, it is reasonable to expect that wide range different values may influence consumption behavior. Additionally, consumers' composition predispose them interpret relationships providers differently and those providers' marketing communications. The present study explores which motivate business reactions providers, specifically airlines' frequent flyer programs. As part this process, are...

Abstract Although personal values have been widely used to examine consumer behavior in many product and service categories, little research has devoted the relationship between usage of Internet. This article examines association consumers' their attitudes, preferences, activities associated with using With use survey data gathered from 506 Internet users, selected specific values, two technological paradoxes (with relevance Internet) (as measured by Kahle, 1983, LOV inventory) are...

In Brief OBJECTIVE: To estimate the prevalence of anal intraepithelial neoplasia in heterosexual women with genital neoplasia, and to compare cytology colposcopy for their effectiveness screening. METHODS: Women confirmed on cervix, vagina, or vulva were referred gynecologic oncology care. All patients underwent high-resolution anoscopy. Any lesion detected anoscopy was biopsied. Wilson score method used 95% confidence interval prevalence. McNemar's test compared two screening methods....

The study examines the factors that impact perceptions of consumers when visiting a nonprofit website. Measures online communications effectiveness in for-profit environment are applied to world. Consumer reactions two major websites provide insight into relationship between website credibility and attitude toward site. points importance several measures (particularly those related site design) significantly Copyright © 2006 John Wiley & Sons, Ltd.

The rise of the phenomenon referred to as "Swatch Fever," collectors' seemingly insatiable desire for Swatch watches during late 1980s early 1990s, can be considered an allegory collecting behavior in general. Using dynamic progression Fever, this article explores what motivates consumers engage behavior. Based on analysis well current literature collecting, authors examine paradoxical nature order add understanding a that is both rational and irrational, deliberate uncontrollable,...

This study demonstrates that online product user reviews create opportunities for customer involvement with and brand. It focuses on the resultant benefits to firm, such as attraction of valuable opinion leaders brand, positive word-of-mouth (WOM) communication about brand preference. We examine subscribers a leading paid subscription Web site print magazine, well review contributors, all customers major consumer rating media organization. Results indicate strong relationship between...

Abstract Two studies are presented to help understand the role and tone of select New York City newspaper advertising placed immediately after a catastrophic event. Historical analysis attacks on United States (e.g., Pearl Harbor, Oklahoma City) suggests that some advertisers use function comment However, commentators have expressed both positive negative reactions this tactic. To better type advertising, paper examines in month 9/11/ 01 directly or indirectly reflects those horrific events....

Abstract Frequency marketing programs are widely used by service providers to build relationships and loyalty. This study examines one particular form of frequency program the frequent flyer factors which influence loyalty provider. A survey flyers shows that business leisure find different aspects these be important. Compared with flyers, were somewhat more interested in points per se as a way “keeping score,” while concerned procedural programs.

ABSTRACT The study examines the factors that influence perceptions of consumers engaged in consumption news online. Measures online communications effectiveness business sector are applied to environment. Consumer reactions two major cable Web sites provide insight into relationship between site credibility and attitude toward site. points importance several measures (particularly those related design) significantly Conclusions media provided.

As surprising as it may sound, sales to the female sports market are almost equal male market. Also, an increasing percentage of viewers various broadcast events consist females, even in male-dominant like football and baseball. Couple these with role that females play purchasing decisions for a variety products, marketing emerges effective vehicle reach this lucrative To investigate extent which marketers taking advantage promotion strategy, two-step project was conducted. First, gender...

Abstract This research explores whether frequent flyer programmes somehow add to the quality of life business traveller (defined in this study as flyers who had flown round trip 26 or more times past 12 months). A questionnaire was mailed subscribers a newsletter for members air and hotel programmes. Results indicated that contribute positively travellers' lifestyles their life, perhaps by countervailing some negative aspects travel. Copyright © 2003 John Wiley & Sons, Ltd.

The authors note how the lack of proper support services impedes adoption process for capital goods characterized as installations. Unstructured interviews were conducted with key managers, technical personnel, and boundary role individuals. In particular, service factors between manufacturers, distributors, end users are identified pumps used in oil production process. This includes provided by manufacturer distributor terms timely delivery processing orders, advice dealer training,...

For business schools, AACSB and Middle States' call for more experiential learning is one reason to provide study abroad programs. Universities must attend the demand continuous improvement employ metrics benchmark evaluate their relative standing among peer institutions. One such National Survey of Student Engagement (NSSE, 2013) which outlines 10 "Engagement Indicators" classified under four dimensions representing broad aspects student experience. These engagement indicators are addressed...

The rise of the phenomenon referred to as “Swatch Fever,” collectors' seemingly insatiable desire for Swatch watches during late 1980s early 1990s, can be considered an allegory collecting behavior in general. Using dynamic progression Fever, this article explores what motivates consumers engage behavior. Based on analysis well current literature collecting, authors examine paradoxical nature order add understanding a that is both rational and irrational, deliberate uncontrollable,...

Utilising the consumers' ethnocentric tendencies scale (Shimp and Sharma, 1987), undergraduate US business students participating in an international field study course were measured on their consumer before after travel to Europe. Contrary past research, this exploratory suggests that became slightly more regarding attitudes towards foreign-made products experience. However, measures of student abroad learning outcomes quite positive, indicating a short is valuable experience for who might...

Since the AACSB mandates that students demonstrate effective oral and written communication skills, it is imperative business professors do what necessary to improve such skills. The authors investigate whether use of using multiple progress reports in an Advertising class project improves final product. data results show grades are improved satisfaction with enhanced when these utilized a term project.

Methamphetamine and its metabolite amphetamine are frequently abused drugs. Whether obtained legally or from clandestine laboratories it is of relevance to determine the chiral makeup these drugs for investigative purpose. Although urine oral fluid matrices commonly offered, less available independent techniques verify dextro (D-) levo (L-) (meth)amphetamine human K2EDTA plasma. This paper outlines development validation a method that includes addition internal standard two-step...