The paper examines differentiation business strategies in food production Braničevo-Podunavlje region (Serbia). research methodology includes survey focused on the producers engaged of value-added agricultural products, which have a greater potential for and branding. A range indicators enable farmers entrepreneurs differentiated products to emphasize key success factors, detect barriers, generate ideas innovations. Survey was conducted period December 2018–January 2019, among 67 farmers,...

In many countries, rural areas are undergoing significant socio-demographic and economic changes, this trend is also present in Serbia. From the demographic point of view, particularly true for southern Serbia, problem depopulation, ageing extinction village has arisen. The subject paper tourism which observed context new channel marketing agricultural products households analyzed by SWOT methodology order to capture all strengths, weaknesses, opportunities possible threats. Results show...

The subject of the research in this paper is emergence big data phenomenon and application technologies for business' needs with specific emphasis on marketing trade. purpose to make a comprehensive overview different discussions about characteristics, possibilities, achievements, constraints future development. Based relevant literature, concept presented potential large impact business activities discussed. One key findings indicates that most prominent change brings arena appearance new...

Cooperatives in Serbia have long history, evolving from big traditional families to the contemporary social networked organizations and even private companies acting like coops. Current legal framework, on one side, enables many possibilities, but other side prevents further development of cooperatives. An interview key players coop sector was research methods. Other methods include historical method, comparative analysis method case study method. In conclusion, major obstacle for coops is...

The role of women is extremely important for the economic development every country. objective this paper to study and understand how business are achieving sustainable economy in Serbia, their skills can be utilized that respect. A descriptive research methodology was used, with questionnaire as a survey instrument, demonstrate momentous entrepreneurs promoting practices economy, social system ecology. shows Serbia introduce ecology into intuitively, but it states addition ecological...

Research question: In the last decade, concept of Business analytics (BA) has gone through revolutionary changes. It gained a lot in popularity and attracted immense interest both academic commercial communities. Accepting this reality, main research topic paper is to investigate present global tendencies regarding development business concept. Motivation: We have been motivated by huge changes ICT environment studied how they reflect on domain analytics. Idea: The idea was elaborate make...

Research question: This paper examines some aspects of corporate social responsibility (CSR) and company reputation (CR) in the Serbian business environment during COVID-19 pandemic. Motivation: The survival, growth development companies current are conditioned by their capability to reach socially responsible decisions carry out activities that meet expectations different stakeholders. main motive for this research has stemmed from global corona virus pandemic way state affairs affected...

IPARD is the fifth component of Instrument for Pre-Accession Assistance (IPA) European Union (EU) established in 2006. The implementation Programme started late 2009, and an in-depth analysis its utilization missing. Official annual reports on are available at managing authority website, but a better insight additional research needed. main goal this paper to assess impact IPA funds country's competitiveness considering data specifically intended agriculture (IPARD), their export...

Positioning and differentiation of Serbian cuisine among other ethnic cuisines can be the means to include gastronomy in heritage cultural tourism. This paper’s significance lies its comparative analysis, specifically examining impacts taste quality food, food service quality, authenticity national food. The goal is identify primary factors influencing perceived image cuisine, ultimately leading successful development gastronomic offerings. research was conducted on a sample 217 respondents....

The last few years have seen the artificial intelligence technologies’ potential to radically transform many industries, including agriculture, by optimizing use of resources, increasing productivity, work efficiency, and resistance climate change. basic research question here is degree connection between level productivity in on one hand, acceptance AI technologies a number agriculture-related economic indicators, other hand. For this purpose, an empirical data analysis was carried out for...

One of the most remarkable tendencies on market airline services is that nowadays almost every company strive to build long-term relationships with customers/users through loyalty programs. The subject paper explore role Frequent Flyer Programs (FFPs) in scope customer relationship management industry and determine whether affiliation FFPs affects customers buy tickets from same carrier. For this purpose, an empirical analysis was conducted based data obtained survey at Belgrade airport...

The objective of this paper is the analysis feedback information from Farm accountancy data network (FADN) in Serbia. FADN to ensure compulsory annual reports European Commission, as well for analytics and development a national agro-sector. significance agro-sector primarily by providing domestic farmers. Analyses were determined need possibility inclusion form indicators gross margin every production line, which can be calculated already existing data. importance an indicator profitability...