A5017075635- Consumer Behavior in Brand Consumption and Identification
- Decision-Making and Behavioral Economics
- Behavioral Health and Interventions
- Economic and Environmental Valuation
- Digital Marketing and Social Media
- Emotions and Moral Behavior
- Consumer Retail Behavior Studies
- Innovation Diffusion and Forecasting
- Obesity, Physical Activity, Diet
- Psychology of Moral and Emotional Judgment
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Eating Disorders and Behaviors
- Child and Animal Learning Development
- Deception detection and forensic psychology
- Leadership, Courage, and Heroism Studies
- Misinformation and Its Impacts
- Experimental Behavioral Economics Studies
- Winter Sports Injuries and Performance
- Hate Speech and Cyberbullying Detection
- Humor Studies and Applications
- Sport and Mega-Event Impacts
- Ethics in Business and Education
- Names, Identity, and Discrimination Research
- Privacy-Preserving Technologies in Data
University of Utah
2011-2024
Brigham Young University
2018-2022
Journal Article The Influence of Bite Size on Quantity Food Consumed: A Field Study Get access Arul Mishra, Mishra Search for other works by this author on: Oxford Academic PubMed Google Scholar Himanshu Tamara M. Masters Consumer Research, Volume 38, Issue 5, 1 February 2012, Pages 791–795, https://doi.org/10.1086/660838 Published: 02 June 2011
Purpose Personnel, particularly frontline employees, represent the face of retailers and help promote brand, enhancing customer loyalty satisfaction through positive interactions. This research examines retailing versus non-retailing marketing positions to uncover factors that can increase job in retail: work environment factors, characteristics psychological factors. These allow for a holistic view today’s competitive market addresses human motivation theory reveals important insights...
Prior research has indicated that consumers’ decisions are significantly influenced by online reviews. However, existing focused mainly on attributes (e.g., average ratings) not fully controlled firms; only limited investigated how controllable review display formats) affect consumers. Drawing visual perception research, the authors examine effectiveness of two prominent graphical formats used major e-commerce platforms: one displays rating distributions in a proportional format Amazon) and...
We developed a CRM+ Model using experimentation and structural equation modeling analysis. demonstrates previously unexplored interrelationships among consumer-perceived manipulation, brand motives, perceived ethicality of the Cause-related Marketing, attitude. reveals that CRM has significant positive effect on attitude, though it is not as pronounced altruistic motives. Egoistic motives decrease perceptions, but no direct Altruistic motive perceptions diminish egoistic perceptions....
Abstract Inclusion of a decoy alternative dominated by target option, but not its competitor, typically leads to increased choice for the over known as attraction effect. However, reverse sometimes occurs, repulsion This research tested factors that moderate effect in preferential scenarios with numerical attributes. Experiment 1 used between-subjects design small set consumer products and demonstrated robust effects did depend on relative similarity target. Experiments 2 4 more powerful...
Abstract In this research, we show that despite a choice set configuration promotes the compromise effect, consumers do not always prefer middle alternative but rather choose extreme option when one of attributes has higher discriminability than other. We use findings from numerical cognition literature to demonstrate why happens and, more importantly, provide novel theoretical framework for what call “non‐compromise effect.” The are unique effect literature, which consistently shown be...
Patient health data is heavily regulated and sensitive.Patients will sometimes falsify to avoid embarrassment resulting in misdiagnoses even death.Existing research explain this phenomenon scarce with little more than attitudes intents modeled.Similarly, disclosure has only applied existing theories additional constructs for the healthcare context.We argue that a fundamentally different cost/benefit calculus non-health contexts of traditional privacy research.By separating probability risks...
Patients often provide untruthful information about their health to avoid embarrassment, evade treatment, or prevent financial loss. Privacy disclosures (e.g. HIPAA) intended dissuade privacy concerns may actually increase patient lying. We used new mouse tracking-based technology detect lies through movement (distance and time response) answer adjustment in an online controlled study of 611 potential patients, randomly assigned one six treatments. Treatments differed the notices patients...