A5082850321- Higher Education Teaching and Evaluation
- E-Learning and Knowledge Management
- Organizational Management and Innovation
- Advertising and Communication Studies
- Educational Technology in Learning
- Consumer Retail Behavior Studies
- Finance, Taxation, and Governance
- Employment, Labor, and Gender Studies
- Educational Innovations and Technology
- Consumer Behavior in Brand Consumption and Identification
- Social Sciences and Policies
- Management and Marketing Education
- Educational theories and practices
- Economic Theory and Policy
- Regional Development and Innovation
- Diverse Applied Research Studies
- Educational Practices and Policies
- Diverse Aspects of Tourism Research
- Higher Education and Sustainability
- Historical and socio-economic studies of Spain and related regions
- Business, Education, Mathematics Research
- Merger and Competition Analysis
- Business, Innovation, and Economy
- Health and Medical Education
- Gender and Feminist Studies
University of Alicante
2014-2025
Purpose This study introduces a methodology that combines geographic information technologies and consumer behaviour principles to define, delineate quantify the trade area (TA) of bank branch within context mergers acquisitions (M&A). The goal is design an optimal distribution network tailored needs financial institutions involved in M&A activities. Design/methodology/approach paper presents procedure for TA delimitation, grounded theoretical model supported by marketing theories,...
Purpose The purpose of this study is to segment consumers using personal values and link the resulting typologies with shopping styles for fashion apparel (FA) market. Design/methodology/approach Schwartz value inventory (SVI) was suitably modified Spanish retail consumer context expert panels then administered. Firstly, principal components analysis conducted identify motivational types compare Schwartz. Secondly, cluster used create a typology consumers. Finally, ANOVA styles. Findings...
Purpose This paper develops a typology of omnichannel retailer activities and corresponding customer responses during rapidly changing external coronavirus disease 2019 (COVID-19) pandemic environment, to contribute towards academic research on strategies assist retailers when making future investment resource decisions. Design/methodology/approach Implementing dual desk process, the authors carry out document review 61 operating globally connected reviews categorise them using content...
The success of universities is heavily dependent upon the efficient management learning environment. students, who are principal customers these institutions, guarantors their survival. In this context, students' satisfaction with education experience fundamental. To achieve and maintain competitiveness, must identify key aspects that important to students. literature, importance generic or transversal competence/capacity development in student as a motivational factor, using Herzberg's...
This study analyses residents' support for holiday rentals within the framework of Social Exchange Theory and Emotional Solidarity Theory. We propose an integrated conceptual model to evaluate how perceptions positive negative impacts, along with emotional solidarity among residents tourists, as well hosts, affect rentals. The is based on a survey 2,045 Tenerife, Majorca Alicante, applying PLS-SEM data analysis. results emphasise that tourists hosts significantly influences perception...
The aim of this theoretical research is to analyze the state retail distribution nowadays, reviewing dynamics action that contribute move from a linear an incipient circular model. framework based on Retail Wheel Spins Theory and Life Cycle (RLC), with extra review Bauman’s liquid metaphor. We consider two questions. Firstly, are offline retailers ready disappear as online commerce digital marketing aggressively break into industry? Secondly, could commercial spaces (in fifth stage in...
In recent decades, the so-called international residential tourism has increased considerably, creating a new consumer base in tourist destinations. While importance of shopping is widely recognized and destinations are aware its contributions, little known at present about actual behaviour styles tourists (IRTs). Bearing this mind taking as starting point research carried out two top destinations, study analyses IRT styles. The results obtained indicate existence seven different segments...
En el EEES conviven a diario en las aulas universitarias estudiantes de diferentes nacionalidades y culturas. Esta situación, propiciada gran parte por programa ERASMUS, dota la universidad actual un ámbito multicultural sin precedentes. Sin embargo, si queremos dar paso más allá multiculturalidad será necesario una mayor involucración docentes discentes.En este contexto, nuestro objetivo es lograr interculturalidad actuales. Para ello hemos considerado trabajo cooperativo pequeños grupos...
Purpose The purpose of this paper is to see how children aged 7–11 years can become the actors tomorrow’s hypermarket experience by providing a review past research on as retail consumers, with specific reference their customer experience. Design/methodology/approach literature will be organised presenting “child experience” model. Finally, conceptual and methodological critique presented followed revised model conclusions. Findings finds six independent variables in model: satisfaction,...
In today's society where there is an abundance of accessible, complex, and often false information, critical thinking (CT) essential skill so that citizens in general students particular can make complex decisions based on scientific evidence, rather than prejudices, biases, pre-established beliefs. this context, the purpose study to discover whether Active Learning (AL) methodology, using different technologies, contributes improving CT student body, applying it Digital Gender Divide (DGD)....
Over the last few decades, so-called “international residential tourism” has increased considerably, creating a new consumer base in tourist destinations, particularly southern Europe, whose shopping motivations are unknown. As rule, existing literature focused its attention on studying their places of residence, references to study international tourist's (IRT's) being very limited. It is this context that examines main contributions related IRT motivations. Taking as starting point...
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Nowadays, video streaming is booming, especially among digital generations. Thus, the number of contents on platforms increasing each day. In this context, a survey study undertaken university students, revealing that primary incur opportunity costs due to tight business model applied clients. With aim reducing those, reaching greatest prospective clients, and fostering innovation in user acquisition, we develop meta platform capable integrating any by applying SOA technology. Therefore, can...
In tourism, cocreation is a bilateral relationship between tourists and tourism providers to enhance tourists’ experiences. this sense, tour guides as cocreate experiences play an essential role in encounters through heritage interpretation. Among providers, guides, guided tours, can be considered facilitator mediator of cocreative Therefore, study explores ways offer interpretation, highlighting their function brokers within the framework Weiler Black’s Experience Broker Theory. The...