Yaoming Liang

ORCID: 0000-0002-2205-8786
Publications
Citations
Views
---
Saved
---
About
Contact & Profiles
Research Areas
  • Animal Behavior and Welfare Studies
  • Agriculture Sustainability and Environmental Impact
  • Human-Animal Interaction Studies
  • Economic and Environmental Valuation
  • Environmental Sustainability in Business
  • Extenics and Innovation Methods
  • Consumer Behavior in Brand Consumption and Identification
  • Evaluation and Optimization Models
  • Rabies epidemiology and control
  • Evaluation Methods in Various Fields
  • Agricultural Innovations and Practices
  • Financial Literacy, Pension, Retirement Analysis
  • Community Development and Social Impact
  • Organic Food and Agriculture
  • Microfinance and Financial Inclusion
  • Virology and Viral Diseases
  • Psychology of Moral and Emotional Judgment

South China Agricultural University
2011-2024

Development Research Center
2011

As purchase power and consumption knowledge increase, consumers gradually demand safer healthier products. Animal welfare is expected to be an important attribute of high-end food in the future a major concern for high-quality development livestock industry. The objective was shed new light on our understanding consumers’ perceptions behavioral intentions toward animal-friendly food. Using sample data 1499 Guangdong province, China, this study explored role product cognition empathy...

10.3390/ani12081043 article EN cc-by Animals 2022-04-16

Consumption demands for pork produced by farms that employ strategies to improve animal welfare ("animal pork") will be an important indicator predicting domestic pig feeding standards and industry development. This paper analyzes consumer preferences based on the choice experiment data of 1274 consumers in Guangdong province, China. The results show had a significant preference they were willing pay premium 2.359-10.477 CNY/500 g (5.27-23.39%) average. There is heterogeneity regarding age,...

10.3390/ani12213051 article EN cc-by Animals 2022-11-06

Understanding who adopts green production and why are important issues that need to be addressed in the context of increasingly severe agricultural pollution. Previous studiesh have generally researched smallholder subsistence orientation, typically employing profit maximisation or risk minimisation models. However, Chinese farmers differentiated, unique characteristics. This study collected 960 random rice their village committee administrators (n=19) conducted quantitative analysis. The...

10.1016/j.heliyon.2024.e30950 article EN cc-by-nc-nd Heliyon 2024-05-09

The consumption patterns of university students hold the power to significantly influence market trends. This study illuminates escalating emphasis on animal welfare in these students’ purchasing choices, specifically concerning milk products. Utilizing a discrete choice experiment, we identified pronounced preference among for products with certifications. Students were segmented into three categories based their motivations: “Quality–Oriented” (20.55%), “Emotionally Intuitive” (30.67%),...

10.3390/foods12214044 article EN cc-by Foods 2023-11-06

As global awareness of animal welfare continues to rise, it has become essential understand the factors that shape individual attitudes and consumption behaviors related welfare. This study empirically investigates how pet ownership influences towards intentions among Chinese university students. Findings demonstrate students from pet-owning households exhibit significantly more favorable concerning empathy, welfare, willingness purchase certified products, pay a premium for labels. Pet...

10.3390/ani14223242 article EN cc-by Animals 2024-11-12

Vaccination for dogs is essential controlling rabies and achieving the goal of eliminating dog-mediated globally by 2030. This paper aims to investigate preferences public services regarding vaccination, in an effort optimize existing vaccination prevention programs China. The households investigated had significant dog service attributes. can be classified into three types: resolute executors (52.13%), mischievous rebels (5.85%), incentivized compliers (42.02%). residence, presence children...

10.3390/ani13111767 article EN cc-by Animals 2023-05-26
Coming Soon ...