This study uses a causal modelling methodology to examine competing methodological and theoretical hypotheses concerning the effects of product quality on direct costs business unit return i...

This study uses a causal modelling methodology to examine competing methodological and theoretical hypotheses concerning the effects of product quality on direct costs business unit return investment (ROI). Results show that PIMS’ measures under exhibit high reliability across all samples. The findings fail support widely held view relative position is incompatible with achieving low cost in an industry.

The authors propose a new approach for measuring, analyzing, and predicting brand’s equity in product market. Brand is defined as the incremental contribution ($) per year obtained by brand comparison to underlying (or service) with no brand-building efforts. driven individual customer’s choice probability his takes into account three sources of equity—brand awareness, attribute perception biases, nonattribute preference—and reveals how much each contributes equity. This done taking not only...

Previous studies dealing with product growth have dealt only substitution effects among successive generations of one category and not complementarity competition provided by related categories. Based on a broadened concept the competitive information technology (IT) market, we develop dynamic market model that is able to incorporate both interproduct technological simultaneously. The potential for each or generation treated as variable rather than constant parameter, which typical recently...

This study aims to address the importance and effectiveness of information provision in accessible tourism. Specifically, it examines relationship between quality tourism website users' attitudes toward use intention website, as well moderating effect internet self-efficacy on this relationship. A face-to-face survey was conducted from February 1 March 12, 2024, 387 responses were collected. Of these, 385 valid analyzed using SPSS Statistics 23.0 for demographic analysis, SmartPLS 4.0 test...

Abstract This paper examines how power affects consumers’ responses to corporate social responsibility (CSR) initiatives of luxury brands. The results three studies show that high‐power individuals evaluated a brand's CSR campaign more positively than low‐power individuals. High‐power viewed activities as being fluent study further demonstrates influences nonluxury activities. Low‐power individuals, who are receptive warmth, favorably rather

This research investigates how brand strategy and technological uncertainty influence the order‐of‐entry effects for a previous generation pioneer in successive generation. The findings of our longitudinal experiment reemphasize importance continuous pioneering, demonstrating that consumers exhibit strong preference pioneer's product when it continues to More importantly, indicate pioneering with new leads greater preferences is high. because condition, perceive innovativeness than extant...

Transgressions can result in negative consequences, especially when committed by global companies. Some of the biggest multinational companies world take extra steps to be socially responsible and have positive reputations domestic foreign markets. Despite that may taken, it is a common occurrence for some these commit transgressions. The knowledge effect corporate social responsibility (CSR) history country origin transgressing scarce studies examine consumers' reasoning process forgive or...

Visual communication, especially films, can be an effective way to teach complex topics. The use of films in business schools, however, has been limited even though demand for such content is increasing. This article takes a focused look at how educators take advantage diversity business. Despite the importance and marketing education, there not enough written materials as case studies it. Even when they do exist, may adequate communicating issues involved because difficulties related...

Purpose This study aims to examine how consumers use a moral reasoning process defend preferred celebrity and brand images specifically, the processes for supporting celebrity’s comeback after transgression. Design/methodology/approach Study 1 measures consumers’ preference celebrities their support them transgression tests whether image moderates of come back. 2 examines effect specific it leads different levels transgression, depending on primed image. Findings Results show is positively...

AbstractPurpose: South Korea is now considered to be one of the major players in global business arena. Along with its economic progress, Korean market has also been growing steadily for past 40 years. Despite prominence business, research on and particular marketing less systematic. This especially true business-to-business (B2B) Korea, which a well-established area study most other developed countries. The purpose this therefore review categorize articles published broad range B2B...

In the present study, we find that a restrictive message limits availability of product amount (vs. purchasing time) is perceived as more competitive by consumers. Previous literature on gender difference suggests men women) tend to respond positively competition in setting. Based previous findings difference, prove has moderating role predicting positive attitudes toward competitively framed sales promotion. addition, acquiring products over may provide consumer with sense triumph....

Do corporate social responsibility (CSR) initiatives lead to positive outcomes for companies? Although it is commonly accepted that CSR a necessary component of modern marketing communication, the empirical evidence shows not always case. If sometimes conducive better marketing, behooves firms determine right conditions foster more effective CSR. It in vein this study aims add growing body and literature through series experiments examines dynamics between prior attitude toward company, fit...