A5024507271- Organizational and Employee Performance
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- AI in Service Interactions
- Blockchain Technology Applications and Security
- Artificial Intelligence in Healthcare and Education
- Impact of AI and Big Data on Business and Society
- Innovation and Socioeconomic Development
- Microfinance and Financial Inclusion
- Organizational Leadership and Management Strategies
- Islamic Finance and Communication
- Islamic Finance and Banking Studies
- Big Data and Business Intelligence
- FinTech, Crowdfunding, Digital Finance
- Consumer Behavior in Brand Consumption and Identification
City University College of Ajman
2020-2025
This study intends to provide critical understandings into the innovative implications of AI-Driven customer insights on brand engagement and loyalty in increasingly intricate tourism marketing. The emergence technological innovations, AI has arisen as a powerful force that revolutionizes dealing with customers relations brands industry. Using quantitative methodology contextualizing it empirical research, this seeks interpret these complexities underlying artificial intelligence-driven...
The paper aims to identify the evolution of influencer marketing along with ethical considerations taken in terms celebrity endorsement. research also considers considerations, like “transparency and cultural sensitivity,” as vital successful collaborations. This literature investigates “evolution marketing” UAE, emphasising change from confirmations micro-influencers. It discovers role social media determining purchasing decisions for products. review classifies gaps regarding influence...
This empirical and quantitative study delves into the complex interplay between personalized content marketing, customer engagement, artificial intelligence (AI), data transparency, security, commitment in healthcare sector. With proliferation of digital technologies, organizations are increasingly turning to marketing strategies enhance engagement foster long-term commitment. investigates how AI serves as a mediator relationship ultimately impacting Additionally, moderating role...
The adoption and use of information technologies at the organizational individual levels can result in both immediate long-term advantages, such as improved performance, cost time efficiency, convenience. Yet, increased usage technology made it possible for businesses to invest digital marketing expand their online presence. Consequently, purpose this study was examine effect mobile social media on business models likelihood that a technical acceptance model (TAM) would be used mediator....
The adoption of technology and its integration in the banking industry has not only enhanced customer experience but work efficiency as well for professionals. For instance, India also become one those countries that is evolving by using mobile banking, online platforms, digital solutions to improve accessibility. Moving ahead, current era environment, needed sake customers get them better experiences. Therefore, doing this will support India's economy; modernize financial sector, enhance...
The purpose of this paper was to provide a strong framework which will roadmap for starting home-based business the rural population Jammu and Kashmir. There are host factors that contribute financial meagerness people. Some them not having enough education, lack awareness, eagerness migrate in search job opportunities, leave their homes realizing potential farming, poultry, many more. In investigative study, an attempt made offer model people so can start own without any major investments...
This study aims to investigate the skills that are important for entrepreneurs in UAE. MFI institutions UAE enables development of entrepreneurial which further help their and growth businesses. The stated like accounting maintenance books business, technical skills, specialized management, business technology were developed by played character strengthening overall role MFI. Business planning management improve among entrepreneurs, they develop a better understanding use available capital...