Purpose Although the consumption of luxury brands is significantly on rise in emerging markets, a significant impetus needed to boost their growth achieve desired revenues and profitability. This paper aims consider social media marketing activities consumer-brand engagement as key constructs realize these objectives. Design/methodology/approach The empirical relationships among activities, consumer response have been examined with sample 465 respondents. Findings Social foster brand...

Purpose There is a strong need for companies to monitor customer-generated content of social media, not only about themselves but also competitors, deal with competition and assess competitive environment the business. The purpose this paper help media analysis transformation data into knowledge creation decision-makers, specifically app-based food delivery companies. Design/methodology/approach Three online companies, i.e. Swiggy, Zomato UberEats, were considered in study. Twitter was used...

Integrating participants in the agricultural value chain, including farmers, traders, aggregators, processors, etc., into commodity derivative markets can become a win-win option for all stakeholders ecosystem. Participants may gain an advantage related to price setting and risk management; on other hand, exchanges benefit from increased liquidity. In this same context, article presents conceptual scheme attracting chain agents agriculture Indian exchanges. Within framework of concept,...

The rapid increase in the amount of greenhouse gas emissions resulting from utilization fossil fuels to meet global energy needs has made transition cleaner sources imperative. Past studies show that not only improves environment we live but is also a means fulfill many United Nation's sustainable development goals. Even though as early 1980s focused on transition, there been spurt volume literature mentioned area over last five years (post-2018). Consequently, researchers face daunting task...

This article analyses research trends in the domain of sustainable e-payment and finds gaps therein by applying text mining technique. Abstracts indexed keywords 703 articles on have been analyzed topic modeling approach latent Dirichlet allocation technique to narrow down ten topics. Corresponding number that fall under those topics are determined address gap. Findings reveal disparity different aspects electronic payment. Research publication some areas witnessed appreciable increase...

This paper reviews literature on corporate governance and firm performance published from 1998 to 2019 in a comprehensive manner. The board characteristics such as size, meetings, composition, CEO duality are the main discussion points. findings show that most of studies have used panel data statistical tools random effects, multiple regression analysis, or instrumental variables approach, etc. citation analysis revealed cited Eisenberg, Sundgren, Wells (1998) Jackling Johl (2009)...

Purpose The present research paper is an attempt to study how COVID-19 can affect the global sourcing practices of various supply chain intermediaries across demand chain. This aims explore and understand overall impact on sustainable operations firm such as sourcing, procurement, economic performance, social responsibility, consumption distributions. Design/methodology/approach uses a quantitative technique using data collected from 708 respondents. Structural equation modeling (SEM) has...

Purpose The trend among the financial investors to integrate cryptocurrencies, very first completely digital assets, in their investment portfolio, has increased during last decade. Even though cryptocurrencies share certain common characteristics with other products, they have own distinct characteristic features, and behavior of this asset class is currently being studied by research scholars interested domain. Design/methodology/approach Using text mining approach, article examines trends...

The study examines the trends and patterns in remuneration of directors working for largest 30 listed companies India over past 18 years, i.e., from 2002 to 2019. It tries establish short-term long-run relationships between director’s firm performance after controlling firm’s size, governance, leverage, risk sample companies. found a significant increase period study, especially new guidelines on executive Indian Companies Act, 2013. also confirms change composition last five years wherein...

The COVID-19 pandemic has drastically impacted traditional classroom education and all the associated multi-stakeholders (Universities, teachers, students). With embracing online media, there is a need to develop sustainable models of education. Social media tool that can be effectively used create development in higher In this context, study emphasizes on an empirical model for intention use social online/blended learning multi-stakeholder students) context. A total 330 samples were...

This study examines the price transmission between cotton prices in U.S., Indian, and Chinese futures markets. We focus on studying long-run movements using cointegration alternate causality tests. The empirical results indicate following: (a) U.S. market continues to be most dominant market, it leads changes India China; (b) also impacts China as we report a unidirectional relationship flowing from (c) there is duality of direction for commodity markets document bi-directional entire period...

This piece of contribution is the experience sharing from finance educators teaching various courses at Indian Institute Management Sirmaur.

Vendor selection is the first step in product realization process that starts with purchasing of materials and ends delivering products. The objective present research to select best vendor a leading automobile organization. multi-criteria decision making techniques fuzzy quality function deployment (QFD) Analytical Network Process (ANP) were applied achieve reliable results. A case study manufacturing unit northern India was used validate proposed framework. output QFD showed pre-qualified...