A5006792658- Neural and Behavioral Psychology Studies
- Multisensory perception and integration
- Decision-Making and Behavioral Economics
- Economic and Environmental Valuation
- Behavioral Health and Interventions
University College London
2020
When choosing between options, such as food items presented in plain view, people tend to choose the option they spend longer looking at. The prevailing interpretation is that visual attention increases value. However, previous studies, ‘value’ was coupled a behavioural goal, since subjects had item preferred. This makes it impossible discern if has an effect on value, or, instead, modulates information most relevant for goal of decision-maker. Here, we present results two independent...
Abstract When choosing between options, such as food items presented in plain view, people tend to choose the option they spend longer looking at. The prevailing interpretation is that visual attention increases value. However, previous studies, ‘value’ was coupled a behavioural goal, since subjects had item preferred. This makes it impossible discern if has an effect on value, or, instead, modulates information most relevant for goal of decision-maker. Here we present results two...