Purpose In line with the general purpose mentioned, this paper aims to determine impact of Islamic work ethic (IWE) on job satisfaction and organizational commitment among employees Bank Maskan by examining mediating role intrinsic motivation. Design/methodology/approach Analysis data obtained from 220 questionnaires related research variables AMOS software shows a positive significant relationship between IWE Findings The findings revealed direct effect satisfaction, but there was no...

Purpose The purpose of this paper is to investigate the impact social content marketing in media on effectiveness new product development process high-tech companies with regard e-trust as a mediator between and effectiveness. Design/methodology/approach For study, descriptive research method has been adopted. Data were collected through questionnaire. In total, 430 questionnaires distributed among professionals managers working R&D, marketing, sales strategic departments firms...

Purpose In the current era, businesses and customers are becoming increasingly concerned with social environmental issues, unlike past, main focus is not merely on economic growth. As new getting more informed responsible toward their surroundings, it necessary for enterprises to act responsibly attract customers. Therefore, this paper aims investigate impact of corporate responsibility (CSR) brand positioning customer loyalty in travel agencies Tehran, Iran. Design/methodology/approach...

Retailers are increasingly aware of the importance store atmosphere on consumers’ emotions. The results four experimental studies demonstrate that sensory cues by which customers sense products and amount (in)congruency among stimuli affect emotions, willingness to purchase, experience. In presence moderators such as colors, jingles, prices, scent imagery, when facing sensory-rich experiential (e.g., juice, coffee, hamburger, soda) with different cues, experience depend affective primacy...

This study identifies a specific relationship between internal marketing and organizational learning as the key drivers of innovation, which build employees performance in context petroleum industry. A model antecedents innovation was examined survey conducted among managers employed specialists working oil industry Iran. Structural equation modelling via Smart PLS to gain insight into various influences relationships. We empirically scrutinized relationships these constructs by validating...

This study aims to apply the concept of brand love in tourist destinations order identify core-elements that could have influential impacts on generating destination love. has been carried out using a mixed-method machine learning and content analysis. We discovered topics generated for historical landmarks by analysing visitors' online reviews are architecture, sites, tradition shrine places, which be similar other different part world. However, this potential model researches related with...

Purpose In most countries, independent hotels are a major contributor to both national economy and the hospitality sector, but best of authors’ knowledge, there is lack any study on brand co-creation (BCC) in hotels. This aims examine interrelationship moral judgement (MJ), self–brand connection, customer–brand engagement (CBE), electronic word-of-mouth (eWOM) how BCC occurs contrasts visitors’ perspectives between two different Global Leadership Organizational Behavior Effectiveness...

In today's competitive world, organizations are in a constant struggle to retain their current customers while attracting new through various methods. Customer churn is major challenge different industries and companies. Despite initial successful attempts at customers, soon face the fact that may turn away toward rivals. By identifying candidates, will be able guarantee future success by revising customer relationship management policy. Analyzing data of telecommunications industries, this...

The aim of this research is to evaluate the effect promotional tools on creating a positive destination brand image and attracting international tourists Iran. Mixed methods were employed based semi-structured interviews that conducted with tourism experts. sample size determined for an infinite population interviewees chosen using snowball method. data was analyzed by ATLAS.ti software. Reliability validity are through experts Cronbach's alpha. sampling design quantitative method accidental...

With emergence of digital travel platforms, traveller online reviews have become a source rich information, which has significant role in their perception the services that influences consumer's demand for resorts. This study aims to identify and rank influential factors loyalty disloyalty travellers through customer traditional resorts using Latent Sentiment Analysis (LSA). Our results indicate creating towards are different some these more from previous studies context other types hotels....

(2021). Creative advertising and business performance: An investigation of small medium-sized enterprise in the traditional Iranian food industry. Journal Foodservice Business Research: Vol. 24, No. 1, pp. 74-100.

Small and medium enterprises (SMEs) have distinctive characteristics that differentiate them from their larger counterparts. One of these is marketing; Poor marketing skills in SMEs would lead to low performance and, extreme cases, failure. Therefore, adopting a strategy based on small business analysis fundamental requirement any successful SME. The term “entrepreneurial marketing” used describe the activities conducted by SMEs. present paper aims identify entrepreneurial information...

Purpose This study aims to address the following research questions: (1) What are theoretical frameworks and areas of that influence development service ecosystems? (2) To what extent does a ecosystem align with concepts presented in other contexts within areas, thereby transforming fundamental structure core concept? Design/methodology/approach We conducted bibliometric systematic literature review, analyzing 280 papers from sample 52 journals listed Association Business Schools (ABS). The...

One of the most valid definitions for concept "survival" is possibility paying salaries and wages to startup's employees owners at least 42 months. Given that highest failure rate businesses in early years attention factors affecting new firms' performance processes will reduce their rate, leading success, growth sustainability. This article, reviews analyzes all articles Scopus database are related survival firms terms number over time, common keywords, authors, journals, countries...

In the last decade, one of fastest growing industries in world has been tourism industry which developed various types. This study aims to define a new concept called "new destination "in industry, and investigate factors satisfaction dissatisfaction these destinations. The data this consisted 15561 positive negative Travelers’ reviews collected from destinations page on TripAdvisor travel platform. Then, Latent Sentiment Analysis (LSA) method was employed analyse explore rank Satisfaction...

Purpose The purpose of this study/paper is conducting a Systematic mapping review, as systematic literature review method for reviewing the new product development by textmining and results review. Design/methodology/approach This research has been conducted with aim systematically on field design products based textual data. wants to know, how text data mining methods, can use products. Findings finds out what are most popular algorithms in field? What areas using these approaches? types...

هدف: علیرغم تلاش برای بررسی تأثیر هویت اجتماعی بر وفاداری برند و ارتباط آن با سایر عوامل به نظر می رسد که ادبیات موجود اندازه کافی گسترده یا غنی نیست تا جنبه‌های مختلف این رابطه را آشکار سازد. پژوهش هدف اجتماعی، دسته‏بندی محصول عشق در صنعت پوشاک انجام شد. روش: رویکرد کمی از نوع توصیفی همبستگی شمار می‌رود. جامعه آماری پژوهش، شامل مشتریان بنتون شهر تهران می‌باشد 413 پرسشنامه تحلیل SmartPLS3 انتخاب گردید. همچنین فرضیه های مدل‏سازی معادلات ساختاری حداقل مربعات جزئی استفاده یافته ‏ها: بررسی‏های...