This study assessed how consumers interpret agricultural messages typically found on commodity organizations' websites in Florida. Four focus groups were held the fall of 2010. Results indicate that participants most to be unfavorable, rather than favorable. Additionally, conclusions made by explained as being influenced previous experience, corporate influence, history, creation mental images, lack supporting information, and media influence. Participants provided researchers with...

Agriculture continues to struggle find enough qualified students advance the industry. Thus, recruiting practice improvement is imperative. This study assessed efficacy of message strategies, channels, materials, and messages for into an academic program with low enrollment. Focus groups were conducted agriculture outside department interest address following objectives: 1) identify most effective strategies channels reach attract potential students, 2) conduct testing strategically...

The purpose of this study was to examine the perceived source credibility, as viewed by Florida citrus growers, state and national agricultural organizations associated with containing plant disease called greening. This sought determine types information that opinion leaders received from these agriculture organizations. In late 2007, three focus groups were conducted at county Cooperative Extension Service offices in major areas production. number participants ranged four six for a total...

Conflict is inevitable in workplaces among people of all ages. Extension professionals have a unique position where single workday they may be engage with youth and volunteers, as well colleagues supervisors. experience conflict their stakeholders, supervisors; therefore, must able to understand styles navigate tense situations. The Rahim Organizational Inventory (ROCI) an instrument that can used one’s interpersonal management style. By having strong understanding components for utilizing...

Individuals interpret agricultural images differently according to the direct or cultural meanings they associate with image, as well perspective through which view image. In addition, perceptions of are commonly influenced by stereotypes. As communicators, it is important understand consumers have about images. Understanding these can allow communicators use in their communication that will promote favorable industry. To better consumers’ images, this study asked using focus group...

The purpose of this publication is to emphasize the practice and importance reflection for leaders. By highlighting reflective leadership, aims provide additional resources leaders navigating their daily leadership responsibilities. This series discusses reflection, benefits barriers employing models finally, suggested practices implementing into one’s practice.

Facebook has revolutionized the world in which we communicate. In just a few mouse clicks, you can access personal information, pictures, recent conversations, and much more about your “friends.” With these things mind, it is important to carefully consider implications of becoming friend. This 4-page fact sheet discusses professionalism legal considerations for using as tool promote Extension programs. Written by Amy Harder, Hannah S. Carter, Christy Chiarelli published UF Department...

During the early stages of COVID-19 pandemic (March-April 2020), opinion leaders in agriculture and natural resources (ANR) were asked to participate a survey about impacts crisis on ANR industry specifically their concerns related communication, economics, level preparedness, health during this crisis. Of 225 who participated, majority concerned that members public sharing inaccurate information COVID-19; others they come into contact with not taking appropriate measures avoid contracting...

The purpose of this study was to describe agriculture and natural resource (ANR) leader business owners’ initial concerns feelings about the impacts 2019 novel coronavirus (COVID-19) pandemic. Based on theories opinion leadership bounded rationality, researchers analyzed survey findings identify ANR 1) economic associated with COVID-19, 2) communication 3) any other or experienced due COVID-19. Findings indicated that majority respondents were concerned their bottom lines, employees missing...

This publication series examines strategies and tactics for leaders to utilize when tasked with having a difficult conversation. Leadership can require have necessary conversations that are not always easy. Through providing specific tools conversations, this aims promote dialogue equip individuals be more successful leaders. The provides information regarding preparing creating safe conversation environment, utilizing tactics, employing listening skills. new 2-page of the UF/IFAS Department...

This new 3-page publication of the UF/IFAS Department Agricultural Education and Communication focuses on helping leaders better understand their communication style when under stress. Even with adequate preparation, difficult conversations can still be stressful. By understanding stress, regulate personal responses to ensure a productive conversation. Written by Christy C. Chiarelli.https://edis.ifas.ufl.edu/wc404

This publication series is designed to equip leaders with strategies and tactics use when they are tasked having a difficult conversation. When approaching conversations, encouraged examine themselves prior engaging in hard conversation, because ultimately, person can only change themself. In this series, the first topic explore preparing for The components of proper preparation include clearly defining issue considering motive behind new 3-page Department Agricultural Education...

This publication series is intended for leaders who bear the responsibility of having difficult conversations as part their professional responsibilities. Earlier in this series, foundational principles preparing were established: (1) defining issue and (2) determining your motive conversation. Once those are put into practice, next phase a conversation creating safe environment Components include recognizing conversation’s content conditions, understanding threats to environment, utilizing...