Purpose Social commerce has brought about a significant transformation in consumer experience due to diverse factors. As result, users often find themselves prone impulsive buying behaviour when exposed such an environment. Prior research was limited demonstrating the expanding influence of celebrities on social media and linkage between engagement impulse context. Furthermore, tendency consumers context celebrity posts yet be validated. This paper aims assess awareness, trust observational...

Purpose While technological advances have been changing the way that services are delivered to customers, direct interaction between banks’ front-line staff and customers still holds its distinct position in banking sector. This research investigates relationship interactional justice willingness of commercial engage customer-centric behaviors, as well mediators behind this relationship. Design/methodology/approach combined both qualitative quantitative methods. In-depth interviews were...

This study sheds new light on the relationship between monetary policy and private investment using Vietnam’s provincial data a system generalized method of moment (GMM) framework. To capture policy’s effect, different indicators, viz. money supply, domestic credit to sector, interest rate exchange are examined. We find that is positively affected by respective policies through broad money, channels, yet no credible evidence regarding rate’s effect. In which, such surprising co-movement real...

Employing a panel gravity model and Generalized Least Squares (GLS) estimation technique, this study documents the effect of double taxation treaties on bilateral trade Vietnam with ASEAN member states, thereby making an extensive comparison its EU partner countries. Our findings indicate significant contributions tax to Vietnam’s performance, not exclusively but also Nevertheless, under some circumstances, conclusion seems ineffective in strengthening export capacity or narrowing deficits...

This study investigates the role of conformity in shaping purchasing decisions young consumers within food and beverage (F&B) sector. Additionally, we explore how moderates relationship between influencer credibility purchase intention while examining link psychological ownership intention. Data was collected from 380 age 18 30 Hanoi, Vietnam who regularly follow reviews on prominent social media platforms. Structural equation modeling (SEM) were employed for data analysis. We find that: (1)...

The emergence of live-streaming commerce in Vietnam has brought about a transformative shift the traditional business landscape, facilitating direct interactions between suppliers and consumers. This study introduces novel adaptation stimulus-organism-response (S-O-R) framework to examine consumer behaviours responses context impulse buying triggered by specific stimuli. Based on survey conducted among young participants from esteemed economics universities high schools Hanoi who possessed...

The exchange rate is a crucial macro indicator for any open economy, whereby change in the would influence, to certain extent, various socioeconomic facets. One of significant impacts revealed pass-through variations price inflation, also known as (ERPT). This paper explores effect ERPT on domestic inflation Vietnam by comparing with other Asian economies. Specifically, mechanisms are examined every single well distribution chain from import index (IMP), producer (PPI) consumer (CPI)....

Abstract This research investigates the influence of perceived corporate social responsibility (CSR) on employee environmental stewardship actions (ESA) by drawing upon exchange theory (SET) and identity (SIT). The mediating role consciousness (ECS) commitment (ECM) within this relationship is also examined. empirical builds a sample survey involving 392 participants from various mechanical manufacturing firms in Hanoi, Vietnam. proposed model was analyzed using Partial Least Squares...

This paper seeks to explore the determinants of foreign direct investment (FDI) inflows into six countries Association Southeast Asian Nations (ASEAN), namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, from 1995 2019. Estimations for aggregate model are conducted with Driscoll–Kraay standard errors panel regression approach, while country-specific analyses based on fully modified ordinary least squares (FMOLS) approach. At level, gross domestic product (GDP) growth,...

This research investigates the determinants of entrepreneurial intention among Vietnamese employees, a crucial segment potential entrepreneurs yet mostly neglected in previous studies. Given focus on to create an international business venture and working segment, we expand event theory by supplementing perceived competence job satisfaction as while testing mediation feasibility desirability such relationships correspondingly. Three groups 27 employees were conducted explore specific...

This research investigates the determinants of entrepreneurial intention among Vietnamese employees, a crucial segment potential entrepreneurs yet mostly neglected in previous studies. Given focus on to create an international business venture and working segment, we expand event theory by supplementing perceived competence job satisfaction as while testing mediation feasibility desirability such relationships correspondingly. Three groups 27 employees were conducted explore specific...

Since the open-door policy of 'Doi Moi' was launched in 1986, Vietnam has made great strides, from among world’s most impoverished nations to a lower middle-income country. During development process, there is growing tendency towards co-operation between public and private sectors with emergence state-owned state-controlled enterprises. Previous literature have shown that politically patronised firms tend gain better access credit markets than others, owing either established connections...