Ho-Jung Yoon

ORCID: 0000-0002-5670-466X
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About
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Research Areas
  • Diverse Approaches in Healthcare and Education Studies
  • Technology and Data Analysis
  • Diverse Topics in Contemporary Research
  • Technology Adoption and User Behaviour
  • Consumer Perception and Purchasing Behavior
  • Consumer Market Behavior and Pricing
  • Digital Marketing and Social Media
  • Behavioral Health and Interventions
  • Digital Platforms and Economics
  • Energy, Environment, Economic Growth
  • Korean Urban and Social Studies
  • Monetary Policy and Economic Impact
  • Cultural Differences and Values
  • Entrepreneurship Studies and Influences
  • Consumer Retail Behavior Studies
  • Spatial and Panel Data Analysis
  • Cultural and Historical Studies
  • Consumer Behavior and Marketing Influence
  • Consumer Behavior in Brand Consumption and Identification
  • Firm Innovation and Growth
  • Sharing Economy and Platforms
  • Marketing and Advertising Strategies
  • Gambling Behavior and Treatments
  • Green IT and Sustainability
  • Artificial Intelligence in Healthcare

Sejong University
2018-2021

Purpose When purchasing digital content (DC), consumers are typically influenced by various information sources on the website. Prior research has mostly focused individual effect of DC choice. To fill gap in previous studies, this includes three main effects: cascades, recommendations and word mouth. In particular, purpose paper is to focus interaction cascades number software downloads. Design/methodology/approach The authors use panel generalized least squares estimation test hypotheses...

10.1108/oir-03-2018-0089 article EN Online Information Review 2019-01-10

10.31152/jb.2024.12.9.6.115 article EN Journal of Business Convergence 2024-12-31

When your company buys packaged software, the needs to determine how many software licenses must be purchased. If quantity is too small, it will not enough for users access programs at anytime within company. Conversely, if large, they waste a lot of money. In this paper, we surveyed several number researchers K institute and derived using pattern specific software. We estimated proper by Erlang Loss Function, Engset Model, simulation model. With results three methodologies, were able...

10.9716/kits.2011.10.4.119 article EN Journal of the Korea society of IT services 2011-12-31

We propose a weighted Fama-MacBeth (FMB) two-step panel regression procedure and compare the properties of usual unweighted versus our proposed FMB procedures through Monte Carlo simulation study. find evidence that when cross-sectional explanatory power changes over time as well standard errors coefficient estimates, produces more efficient estimators powerful tests compared to across various model specifications in terms sampling distribution, sample size, time-series R2 distribution.

10.1080/13504851.2018.1489492 article EN Applied Economics Letters 2018-07-12

10.23949/kjpe.2019.11.58.6.14 article EN Han'gug che'yug hag'hoeji. Inmun sa'hoe gwa'hag'pyeon/Hanguk cheyuk hakoeji 2019-11-30

10.23949/kjpe.2019.07.58.6.14 article EN Han'gug che'yug hag'hoeji. Inmun sa'hoe gwa'hag'pyeon/Hanguk cheyuk hakoeji 2019-11-30

Comparative marketing communication has emerged as an important area of managerial and scholarly inquiry. In the pharmaceutical industry, it been practiced in detailing, personal selling to physicians. With physician-level panel data detailing prescriptions, we examine effectiveness comparative versus noncomparative detailing. particular, investigate whether a brand’s directly damages competing brands or provides them free exposure The Bayesian hierarchical probit model with reduced-form...

10.2139/ssrn.3886132 article EN SSRN Electronic Journal 2021-01-01

10.18032/kaaba.2023.36.4.701 article EN The Korean Academic Association of Business Administration 2023-04-30

Purpose In recent years, competition among companies has become more and important to maximize the competitiveness of by improving their productivity through technological innovation. Increasing innovation is becoming an essential requirement for survival companies. order innovate, it necessary spend R&D investment government strengthening various policy supports do this. Athletic equipment industry classified as manufacturing in sports industry. this study, considering fact that...

10.24985/kjss.2017.28.3.623 article EN Korean Journal of Sport Science 2017-09-30

Legal gambling industry in Korea is casino, horse racing, bicycle boat lottery, sports promotion vote, bull fighting. In this study, we classified these industries into three categories: casino business, lottery and betting business. After that analyzed how economic factors affect the of Korea.BR The results study are as follows. sales continuously increasing, average growth rate much higher than GDP Korea. particular, proportion accounts for more 70% industry. correlation with variables has...

10.31336/jtlr.2018.12.30.12.481 article EN Journal of Tourism and Leisure Research 2018-12-31

소셜 벤처기업은 경제 성장 그리고 사회 양극화에 따른 많은 문제를 해결하는 방안으로 도입을 검토하기 시작하였다. 벤처는 사회경제에서 다양한 개념으로 사용되며, 사회생태에 의해 시스템의 혼합은 건강한 생태계의 성장과 발전에 도움이 되기 때문에 사회의 개념을 포괄적으로 수용할 방법을 취할 필요가 있다. 실제로 사회혁신을 실현하는 행위자의 하나로서의 소셜벤처는 사회성, 혁신성, 경제성이라는 구조에서 행위자들과의 인과관계를 통해서 사회적인 혁신을 달성하고 있다고 보고되고 본 연구는 소셜벤처와 둘러싼 내적 요인과 외적 요인의 파악하고, 소셜벤처의 성장을 돕는 각 부처와 기관에서 진행되는 지원시스템과 현실과 맞지 않는 문제점, 나아가서 정부뿐만 아니라 일반 기업에까지 협력을 통해 소셜벤처에 대한 지원체계의 틀을 분석하여 지속가능성에 방안을 제시하고자 한다.

10.37297/ier.2019.03.4.1.55 article KO Innovation Enterprise Research 2019-03-31
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