A5045082282- Impact of Technology on Adolescents
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Child Development and Digital Technology
- Technology Adoption and User Behaviour
- Media Influence and Health
- Virtual Reality Applications and Impacts
- Consumer Market Behavior and Pricing
- Gender, Feminism, and Media
- Consumer Retail Behavior Studies
- Educational and Psychological Assessments
- Optimism, Hope, and Well-being
- Aesthetic Perception and Analysis
- Psychological Treatments and Assessments
- Fashion and Cultural Textiles
- Child and Adolescent Psychosocial and Emotional Development
- Education, Sociology, Communication Studies
- Social Media and Politics
- Cultural Industries and Urban Development
- Digital Games and Media
- Behavioral Health and Interventions
- Parental Involvement in Education
- Eating Disorders and Behaviors
- Sex work and related issues
- Mindfulness and Compassion Interventions
Ghent University
2016-2024
Ghent University Hospital
2021-2024
Nowadays, parents are increasingly drawn to establish a successful influencer status on social media. Being parent offers an alluring work environment, allowing them combine devotion their children and generating considerable income. However, both scholars policymakers raise significant concerns regarding the orchestrated monetized nature of sharenting, which involves sharing children’s personal information online. The present study, surveyed 89 influencers from Belgium Netherlands, shows...
Media multitasking became increasingly popular over the past decade. As this behavior is intensely taxing cognitive resources, it has raised interest and concerns among academics in a variety of fields. Consequently, recent years, research on how, when, why people media multitask strongly emerged, consequences for great outcomes (such as working memory, task performance, or socioemotional outcomes) have been explored. While efforts are made to summarize findings until date, these meta,...
Parents frequently turn to social media and blogs find information, advice, support on parenting. In recent years, influencers specifically 'parent influencers' have become prominent figures in the realm of parenthood. The latter group capitalizes their family lives, skillfully integrates product placements, openly shares daily experiences. Parent are believed an exceptionally influential voice, but a comprehensive understanding how they actually shape parental expectations, identities...
This panel delves into the complex entanglement of children within our 'platform society,' spotlighting their roles amidst dynamics platformisation, datafication, and monetisation. It scrutinises emergence child influencers, mapping integration active participation influencer economy. exploration underscores critical intersection between childhood platformization, highlighting commodification monetization practices shaping children's presence on platforms. The seeks to understand these...
Multitasking with media is increasingly popular among all age groups. Previous research has revealed that this consumption behavior affects the way people respond to advertising messages, but such thus far predominantly focused on young adults. This study, using eye-tracking technology, compares how children (8 12 years) and adults (18 65 navigate their attention when simultaneously television Internet content, further investigates implications for cognitive (i.e., brand recognition)...
Online advertising banners are often subject to banner blindness, meaning that people avoid looking at them. The current study examines whether web surfing while watching television, a form of media multitasking, influences how respond online ad banners. experimental differently an which thematically fits with the website content (i.e., congruity) and is animated animation), taking into account relevance between tasks (whether television program related). Individuals' cognitive (visual...
Samenvatting Persuasieve communicatie omtrent borstvoeding stuit vaak op weerstand, vanwege de polariserende en gestigmatiseerde aard van het onderwerp. Door middel een doelgerichte literatuurstudie rond thema's borstvoeding, socialmedia-influencers sociale marketing onderzoekt deze paper hoe momfluencers (socialmedia-influencers die content delen over moederschap) weerstand kunnen verlagen ten aanzien persuasieve boodschappen ter promotie borstvoeding. Op basis werd conceptueel model...
Purpose Past research suggests that heavy media multitaskers (HMMs) perform worse on tasks require executive control, compared to light (LMMs). This paper aims investigate whether individual differences between HMMs and LMMs make them respond differently advertising in a multitasking context this stems from the ability versus motivation regulate one’s attention. is investigated by manipulating participants’ autonomy over attention allocation. Design/methodology/approach For first study ( n =...
Samenvatting Jongvolwassenen vergelijken zichzelf vaak met 'ideale' lichamen op sociale media. Zeker content van fitfluencers, die sterk geïdealiseerd is, zorgt regelmatig voor lichaamsontevredenheid en demotivatie om te sporten bij hun publiek. Deze experimentele studie (18-29 jaar, N = 211) vond geen directe noch indirecte effecten (via uiterlijke vergelijking gemoedstoestand) onderschriften zelfcompassie promoten als buffer tegen deze negatieve effecten.
Samenvatting Jongvolwassenen vergelijken zichzelf vaak met 'ideale' lichamen op sociale media. Zeker content van fitfluencers, die sterk geïdealiseerd is, zorgt regelmatig voor lichaamsontevredenheid en demotivatie om te sporten bij hun publiek. Deze experimentele studie (18-29 jaar, N = 211) vond geen directe noch indirecte effecten (via uiterlijke vergelijking gemoedstoestand) onderschriften zelfcompassie promoten als buffer tegen deze negatieve effecten.
Luxury brands have begun embracing livestreaming commerce since the COVID-19 pandemic. However, current knowledge regarding impact of on luxury perceptions remains limited. This study explores how can be enhanced in by investigating role streamer characteristics. More specifically, we examine parasocial interaction, self-streamer congruity, and social presence. A survey was conducted among 432 Chinese respondents who had previously watched livestreams for brands. The findings indicate that...
<sec> <title>BACKGROUND</title> Social media has become extremely popular among parents to seek parenting information. Despite the increasing academic attention topic, studies are scattered across various disciplines. Therefore, this study broadens scope of existing reviews by transcending narrow subdomains and including all relevant research insights related parents’ information seeking on social its consequent effects. </sec> <title>OBJECTIVE</title> The aims systematic literature review...