- Technology Adoption and User Behaviour
- Consumer Market Behavior and Pricing
- Digital Marketing and Social Media
- Decision-Making and Behavioral Economics
- Neural and Behavioral Psychology Studies
- Behavioral Health and Interventions
- Impact of AI and Big Data on Business and Society
- Sentiment Analysis and Opinion Mining
- Heart Rate Variability and Autonomic Control
- Experimental Behavioral Economics Studies
- Team Dynamics and Performance
- Customer Service Quality and Loyalty
- EEG and Brain-Computer Interfaces
- Color perception and design
- Big Data and Business Intelligence
- Customer churn and segmentation
- Innovation Diffusion and Forecasting
- Blockchain Technology Applications and Security
- Doctoral Education Challenges and Solutions
- FinTech, Crowdfunding, Digital Finance
- Perfectionism, Procrastination, Anxiety Studies
- Consumer Behavior in Brand Consumption and Identification
- Economic and Environmental Valuation
- Open Source Software Innovations
- Mental Health Research Topics
Vienna University of Economics and Business
2022-2024
Karlsruhe Institute of Technology
2015-2020
FZI Research Center for Information Technology
2016-2017
University of Passau
2010-2014
In the NeuroIS field, experimental software needs to simultaneously present stimuli participants while recording, analyzing, or displaying neurophysiological measures. For example, a researcher might record user's heart beat (neurophysiological measure) as user interacts with an e-commerce website (stimulus) track changes in arousal show changing levels during exciting game. this paper, we identify requirements for platform that call Brownie and its architecture functionality. We then...
The popularity of the maker movement has prompted extensive research on how spirit enhances learning and redefines entrepreneurism. However, what is left unknown dynamic process making as a hobby it may cut across virtual physical media. To seal this gap, we conducted qualitative study to investigate online social networks communities (OSNCs) play role in influencing making-related decisions. We carried out diary studies semi-structured individual interviews with 25 arts crafts hobbyists....
Abstract Customer reviews reduce search cost and uncertainty about a product’s quality. Hence, the quantity quality of has positive impacts on purchase intentions, sales, customer satisfaction. In order to increase review quality, retailers online platforms employ different monetary incentives. We experimentally compare two incentive schemes: an scheme in which reviewers receive flat salary, is independent tournament reviewer who wrote most helpful receives bonus payment. Helpfulness ratings...
Purpose Human lab experiments have become an established method in information systems research for investigating user behavior, perception and even neurophysiology. The purpose of this paper is to facilitate experimental by providing a practical guide on how implement conduct the freely available platform Brownie. Design/methodology/approach Laying groundwork tutorial, first provides brief overview common design considerations generic session framework. Building use case widely used trust...