A5020539619- AI in Service Interactions
- Digital Marketing and Social Media
- Sentiment Analysis and Opinion Mining
- ICT in Developing Communities
- Impact of Technology on Adolescents
- Ethics and Social Impacts of AI
Chandigarh University
2023-2025
AI influencers on social media are a fascinating, emerging phenomenon. They computer-generated characters that captivate sizable audience and following engages with virtual influencers. Although engagement is an intriguing phenomenon, little known about its driving forces core components. This study uses qualitative netnographic approach to examine interaction Content analysis of comments made by viewers the websites four instagram account includes Kyra, Imma, Leya Love Lil Miquela. The...
Netnography is a methodical tool which picking up the pace in online communities. It originates from field of ethnography and anthropology. The experiences shared by communities interactions participants are highlighted this revelatory method. This study will observe effects Instagram evolving trust users, activities netnography their use among community. aims to explore opportunities while considering present literature its inspection as both research an engaging platform. also give outlook...