Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent purchase intention, empirical findings in support this relationship are inconsistent. Based on 236 samples, study investigates how promotes consumers’ intention. Results show that trust and perceived consumer effectiveness partly mediate between The intention positively moderated by price. Compared with low price, has greater effect case high...

Purpose The purpose of this research is to help better understand the impact online user reviews on sales search goods. Design/methodology/approach This based digital camera data collected from amazon.com and two studies are included in research. first study a static model sample one time stamp. second different stamps, dynamic proposed. Findings results reveal that average customer review, number reviews, price camera's physical properties such as pixels optimal zoom (but not LCD screen...

Purpose The purpose of this paper is to examine the impact greenwashing behaviour one brand on purchase intention green products from other brands. Further, study tests mediating role perception entire industry and moderating attitudes towards brands in for above-mentioned relationship. Design/methodology/approach A sample 377 participants was utilised three studies. analysed data using SPSS 18.0 test research hypotheses. Findings suggests that negatively affects consumers’ industry. It also...

Purpose Reducing food waste is one of the critical challenges campus canteens. This study aims to test an extended theory planned behaviour that incorporates moral norm, taste and food-saving climate understand influence factors on campuses. Design/methodology/approach To evaluate proposed model, online survey was utilized collect 513 valid questionnaires. Findings The findings suggest (1) attitudes towards waste, subjective norm perceived behavioural control have a significant intention...

Background Although the COVID-19 pandemic will have a negative effect on China’s economy in short term, it also represents major opportunity for internet-based medical treatment medium and long term. Compared with normal times, platforms including Haodf website were visited by 1.11 billion people, number of new registered users all increased 10, users’ daily consultations 9 during pandemic. The continuous participation physicians is factor success platform, economic return an important...

Purpose The COVID-19 outbreak has been rapidly spreading around the world for more than a year. However, few studies have explored connection between perceived severity of and purchase intention health-related products, example, organic food. Based on stimulus–organism–response (S-O-R) framework, this study examines influencing mechanism Design/methodology/approach To evaluate proposed model, an online survey was utilized to collect 1,104 valid questionnaires from China. Findings findings...

Purpose This study explores the inverted U-shaped relationship between number of creative strategies (NCS) and consumer response to new products as incrementally (INPs) really (RNPs). Design/methodology/approach Leveraging a dataset 757 digital video advertisements from six prominent technology-driven companies, content analysis hierarchical polynomial regression were employed explore NCS responses, considering product newness. Findings The results reveal highly significant response. turning...

The failure accidents of prestressed concrete cylinder pipe (PCCP) seriously affect the economic feasibility construction site. traditional method needing to stop for inspection is time-consuming and laborious. This paper studies PCCP broken wire identification algorithm based on deep learning. A wire-breaking test platform was built; Distributed Fiber Acoustic Sensing Monitoring System (DAS) monitors wire-breakage events in DN4000mm PCCPs buried underground. collected signal creates a...

Wire breakage is a major factor in the failure of prestressed concrete cylinder pipes (PCCP). In presented work, an automatic monitoring approach broken wires PCCP using fiber-optic distributed acoustic sensors (DAS) investigated. The study designs 1:1 prototype wire break experiment DN4000 mm buried underground simulated test environment. combines collected signals with previously noise operating pipe and transforms them into spectrogram as signal dataset. A deep learning-based target...

Purpose This paper aims to demonstrate both the positive and negative effects of loyalty programs. The study proposes a model why how program strategies can result in good customer relationships entitlement behaviors. Various configurations three different are analyzed – tangible rewards, preferential treatment perceived status. Design/methodology/approach authors’ hypotheses were tested by analyzing survey data 152 frequent flyer members China through partial least squares-structural...

“I” see Samsung, but “we” Samsung and LG: The moderating role of consumers’ self-construals perceived similarity in spillover effect product-harm crisis

Purpose The value of online reviews has been well documented by academics and practitioners. However, to maximise the benefits consumer reviews, sellers must avoid negative consequences associated with customer feedback, such as reputation loss, or product returns after purchase. In developing a better understanding relationships between their potential for impacts, this research aims explore returns. Through quantitative model, demonstrates why can result in return behaviours....

In recent years, live streaming has become the mainstream way of online shopping in China. As dominant player and performer streaming, streamers play a crucial role consumers’ purchase decisions. Therefore, this study focuses on self-presentation behavior context e-commerce explores mechanism its influence intention from perspective persuasion knowledge. A total 538 consumers China participated anonymous survey. The results indicate that helpful empathetic behaviors can significantly enhance...

The value of customer loyalty has been well documented by academicians and practitioners. Nevertheless, prior literature paid little attention to the negative consequences loyalty, for example, entitlement behaviors (e.g. requests deeper discounts) complaint (voicing dissatisfaction company). This research empirically examines effects on voiced in context Frequent Flyer programs airline industry. Base partial least squares-structural equation modeling, results show that (1) a positive effect...

ABSTRACTPurpose The existing literature has emphasized the significance of guiding customers' participation in innovation as a means for supplier enterprises to obtain resources and enhance performance. However, context enterprise green innovation, there remains need investigate impact different forms customer on innovation. Additionally, with advent Internet technology, numerous B2B are utilizing social media engage customers foster role use relationship between not been fully answered....

Abstract For many online businesses, reviews are crucially important to managing reputation, word-of-mouth sales, and, ultimately, their survival. Hence, more and business owners posting public responses both positive negative reviews. But do these change anything? And, if so, which types of the most effective for strengthening customer relationship increasing chances repeat business? With two surveys a series partial least squares-structural equation modeling (PLS-SEM) analyses, we tested...

The study object is the doctor-patient online community, an health service model with greatest growth potential during global COVID-19 pandemic. In web-based medical market, patients are in a weak position, relying on platform operators to ensure quality. Following social exchange theory, this empirical divides governance mechanisms into three-supervision, reputation, and communication-to determine their influence willingness use platforms. It also explores moderating effect of perceived...