- Organizational and Employee Performance
- Technology Adoption and User Behaviour
- Organizational Leadership and Management Strategies
- Cyberloafing and Workplace Behavior
- Digital Marketing and Social Media
- Blockchain Technology Applications and Security
- Customer Service Quality and Loyalty
- Supply Chain Resilience and Risk Management
- Socioeconomic Development in MENA
- COVID-19 Pandemic Impacts
- Quality and Supply Management
- Islamic Finance and Banking Studies
- Halal products and consumer behavior
- Environmental Sustainability in Business
- Digital Transformation in Industry
- IoT and Edge/Fog Computing
- Big Data and Business Intelligence
- Internet of Things and AI
- Sustainable Supply Chain Management
- Collaboration in agile enterprises
- Impact of AI and Big Data on Business and Society
- Maritime Ports and Logistics
- Consumer Behavior in Brand Consumption and Identification
- Belt and Road Initiative
- Impact of Technology on Adolescents
College of Business Administration
2020-2025
University of Sharjah
2019-2025
University of Jordan
2015-2024
Applied Science Private University
2023
University of Business and Technology
2018-2022
Hashemite University
2021-2022
Institut Agama Islam Negeri Bengkulu
2020
Institut Agama Islam Negeri Manado
2020
British University in Dubai
2020
Amman Arab University
2020
Smart city is a collective term for technologies and concepts that are directed toward making cities efficient, technologically more advanced, greener socially inclusive. These include technical, economic social innovations. This has been tossed around by various actors in politics, business, administration urban planning since the 2000s to establish tech-based changes innovations areas. The idea of smart used conjunction with utilization digital at same time represents reaction economic,...
The purpose of this study is to explore the marketing strategies for introduction Beacons technology applications (BLE) in businesses and how it can convert potential clients into satisfactory loyal customers. Open innovation pathway taking next level with help BLE contributions. Companies are flexible towards adopting new technologies make sure that their working positively. Global Village Dubai was market we targeted customers’ needs wants. This done through 138 questionnaires distributed...
This study aimed at examining the impact of E-HRM on organizational health. It focused telecommunications companies operating in Jordan. Data were primarily gathered through self-reported questionnaires created Google Forms and distributed to a purposive sample senior managers via email. AMOSv24 was used test hypotheses. The results show that has positive Based obtained results, researchers recommend decision-makers Jordan invest electronic human resources systems, which can help them fully...
Loyalty programs are widely used by organizations as a structured customer relationship management (CRM) tool to build and extend customer-supplier relationship.Although large number of benefits offered through them both companies consumers, loyalty face set planning implementation pitfalls.Scholars or practitioners rarely discuss such pitfalls.Thus, this paper intends add further values the current literature exploring/investigating main scheme pitfalls, theoretically practically.The study...
Nowadays, global technologies, especially digital things, have become an important tool for businesses to maintain feasible partnerships and build a great value connection with other companies. New technologies that are emerging every day on their way affect nearly all business processes activities. This study investigates the effect of supply chain organization performance in Malaysia manufacturing industry. paper also further assesses mediating relationship between organizational The...
Technology-based education is the modern-day medium that widely being used by teachers and their students to exchange information over applications based on Information Communication Technology (ICT) such as Google Glass. There still resistance shown a few universities around globe when it comes shifting online mode of education. While have shifted Glass, others are yet do so. We base this study explore Glass Adoption in Gulf area. thought introducing all pros presents table might get...
In Malaysia, manufacturing industry is a major contributor to the economic advancement. As result, cutting-edge technology like internet of things (IoT) projected have significant impact on business operations and supply chain management (SCM). However, research into influence IoT deployment chains organizational performance relatively sparse. Therefore, this study determine relationship between benefits challenges adoption performance. Furthermore, looks mediating role in The population...
Customer focus strategy has shifted the way businesses shape their customer satisfaction.Service oriented companies in general have been given a great emphasis and significance care to both satisfaction delight lately.However, management decision of what offer gain happiness is still challenge issue.To test such issue, this study develops tests set new factors which shapes within UAE setting.The include perceived service value, quality, price fairness addition recovery.Data were collected...
Employee satisfaction is significant when it comes to define organizational success, particularly in the service industry.The need enhance employee critical because key better business operations as increases long-term productivity and retains profitable customers.The purpose of this study observe test practically relationship between customer satisfaction.The discusses five variables that impact on satisfaction, namely, communication rewards well loyalty, retention commitment.A set...
Social media influencers have become a more effective modern marketing approach used by businesses to influence consumers' intention and attitude. This study explores this involving several factors of influencer’s characteristics on both consumers’ attitude intention. Also, moderation role vloggers as new emerging tool is also examined in research. To conduct research achieve its key objective, the uses quantitative method collect data from TikTok users which has worldwide favorable web...
The arrival of the era robots and autonomous machines is undisputable. It anticipated that future business environment will be characterized by a variety intelligent systems robots. In 2017, International Federation Robotics reported momentum gained robotic technologies strong sales volumes both service industrial expected to grow. Building on this projection, present study proposes set prerequisites or key determinants for adoption in supply chain logistics industry: technological context...
Despite the plethora of m-learning acceptance studies, few have tackled importance examining actual use systems from lenses social influence, expectation-confirmation, and satisfaction. Additionally, most prior technology adoption literature tends to structural equation modeling (SEM) technique in analyzing models. To address these limitations, this study extends model (TAM) with expectation-confirmation (ECM) influence predict systems. A comparative approach using partial least...
As a result of the advanced technological development, businesses operations have been involved within modern marketing activities to promote their products and services. This study highlights role key various digital channels. The addressed channels by using some applications (such as online advertising, social media, emails marketing, websites search engine) be examined on consumer buying decisions with mediating effect eWOM. A quantitative research approach was used achieve objectives...
This research aims to fill the gap with empirical evidence that exists about impact of blockchain and smart inventory systems on supply chain performance in retail industry UAE. The proposed model is uniquely researched as no prior explores link between performances, blockchain, prestigious academic journals. A quantitative technique convenient cluster sampling used. descriptive, exploratory, causal analytical design was applied—a sample size 303 respondents used for data analysis through...
It may be queried why highly-qualified and skilled employees are allowed to leave their organizations.This study aims determine the main factors affecting employee retention how affects organizational performance in commercial banking sector Jordan.The drivers that discussed this include economic security, psychological affiliation, self-actualization factors.The researchers use a questionnaire as research instrument collect primary data from using simple random sampling technique.SEM-SPLS...
Background Mobile learning has become an essential instruction platform in many schools, colleges, universities, and various other educational institutions across the globe, as a result of COVID-19 pandemic crisis. The resulting severe, pandemic-related circumstances have disrupted physical face-to-face contact teaching practices, thereby requiring students to actively use mobile technologies for learning. offer viable web-based platforms that are accessible teachers learners worldwide....
The aim of the study was to examine impact digital marketing capabilities on organizational ambidexterity by focusing Information Technology Sector in UAE. Data were primarily gathered through self-reported questionnaires created Google Forms which distributed a purposive sample managers at different levels via email. This conducted structural equation modeling (SEM) test hypotheses, represents contemporary statistical technique for testing and estimating relationship between factors...
<p class="0abstract">There are several reasons why most of the universities implement E-learning. The extent E-learning programs is being offered by higher educational institutes in UAE evidently expanding. However, very few studies have been carried out to validate process how accepted and employed university students. study involved a sample 365 To describe acceptance process, Structural Equation Modeling (SEM) method was used. On basis technology model (TAM), standard structural...
E-learning has gained recognition and fame in delivering distributing educational resources, the same become possible with occurrence of Internet Web technologies. The research seeks to determine factors that influence students' acceptance find out way these intention employ E-learning. A theoretical framework was developed based on technology model (TAM). To obtain information from 270 university students who utilized system, a questionnaire formulated. results revealed “social influence,...
Supply chain management and integration have become more important business topics mainly addressed within the different businesses industries in order to influence organizational performance. The current research study aims investigate this effect by involving some key of supply partners on Also, moderation role trust as an influential aspect was also studied work. To conduct meet stated objective, a quantitative method used collect data from food products manufacturers Jordan due main...
Purpose This paper aims to investigate if perceived security, trust and privacy affect both usefulness ease of use. Also, the study explores trust, use influence consumers’ intentions e-payment system which is supported by testing moderation effect gender on intention such systems in higher education institutes. Design/methodology/approach In total, 850 participants from United Arab Emirates (UAE) universities have filled an online questionnaire prepared for these aims. The survey instrument...
<p class="0abstract">There is a widespread use of Internet technology in the present times, because which universities are making investments Mobile learning to augment their position face extensive competition and also enhance students’ experience efficiency. Nonetheless, Learning Platform only going be successful when students show acceptance adoption this technology. Our literature review indicates that very few studies have been carried out how university accept employ Platform. In...
Purpose This empirical research draws on the existing theory of transformational leadership, adaptive culture and organizational resilience, investigates effect elected TQM leadership style “transformational leadership” through mediating that is key survival during crises like recent COVID-19 pandemic, which has severely impacted business globally. Design/methodology/approach study exploited a cross-sectional online questionnaire random sample Dubai service firms, with unit analysis being at...