This study investigated the effect of brand personality on asset management by using concept consumers' identification with a brand. The focus was one important type high‐technology product, cellular phone. authors develop conceptual framework to explain loyalty. variables this include attractiveness personality, distinctiveness self‐expressive value positive word‐of‐mouth reports brand, and empirical results indicated that there are relationships between attractiveness, distinctiveness,...

This study is to explore the effects of perceived usefulness, ease use, navigation, and interactivity, on satisfaction in mobile application. To accomplish this research, we expanded upon Technology Acceptance Model proposed research hypotheses. Total 275 people were surveyed as sample for analysis, structural equation model was used. The major findings their implications are summarized below. First, interactivity use influenced consumer positively. Second, continuous usage intention app...

Purpose – The purpose of this study is to propose long‐term orientation as a moderating effect on restaurant customer reward programs. Unlike in short‐term oriented and transactional marketing, an important factor creating new loyal customers.

We are aim firstly to extract major keywords using text mining method, secondly identify prominent keyword from the extracted analysis, and then confirm differences in influences of which affect corporate performance. Results were as following. First, have been found show distinctive features. Since posted clients showed certain tendency, airlines accordingly need service management by identifying property through analysis. Second, out mining. Some significantly correlated with marketing...

An experimental investigation of the warpage a flip-chip plastic ball grid array package assembly is presented and critical deformation mode identified. The data, documented while cooling from underfill curing temperature to -40/spl deg/C, clearly reveal effect constraints chip PCB on global behavior substrate. produce an inflection point substrate at edge chip. experimentally verified three-dimensional (3-D) nonlinear finite element analysis proceeds quantify second-level solder strains....

Abstract As surface mount components shrink in size, smaller apertures on stencils during solder paste printing can lead to uneven volume a single resistor. This result the formation of irregular shapes, which are often deemed acceptable criterion depending assembly house. However, such irregularities potentially introduce variations fatigue life component. study employs experimental and numerical approaches investigate reliability differently shaped SAC305 joints chip Four distinct concave,...

Nafion/organo-clay nanocomposite membranes were prepared by solution intercalation technique in order to reduce methanol permeability while maintaining essential proton conductivity. Featureless XRD patterns of indicated that organically treated clay particles completely disordered and exfoliated continuous Nafion matrix at loading less than 10 wt%. TEMicrographs also revealed nanolayers are well delaminated matrix. In addition, thermal degradation glass transition temperature slightly...

Abstract Due to the rapid increase of internet users, shopping malls in Korea are growing at a very rate, though structural vulnerability is also being revealed. About 55.8% users use malls. Therefore, enlarge sizes markets, it paramount attract shoppers who do not currently shop on internet. In this regard, study analysed characteristics and non-internet from diverse aspects based surveys conducted 4298 subjects residing across Korea, using 28 consumer lifestyle measurement items. The...

This study approaches online games from the perspective of hedonic information system and presents a theoretical model to explain game acceptance by expanding van der Heijden Technology Acceptance Model (TAM). The important variables this included perceived usefulness, easiness, pleasure. Also, we investigate moderating effect personal reference group on acceptance. subjects were divided into high (196 persons) low (138 based median value using SEM(Structural Equation Model) method. An...

최근 기업의 사회적 책임(Corporate Social Responsibility: CSR)은 지속 가능한 경영 및 긍정적인 기업 이미지의 형성을 위해 필수적인 활동이 되었다. 그러나 CSR 수준에서 성과에 미치는 효과 연구는 많이 이루어졌으나, 제품 수준의 마케팅 성과로서 브랜드 자산에 효과와 관련한 미진하였다. 이에 본 연구에서는 냉장고 활동과 자산과의 관계를 실증하고, 자산의 관계에 있어 서비스 품질 평가의 매개 효과를 구조방정식 모형을 통해 파악하였다. 연구결과, 활동은 평가, 영향을 것으로 나타났다. 특히 직접적으로 미칠 뿐만 아니라, 평가를 간접적으로 더 큰 이러한 연구 결과를 토대로 실무적이고 이론적인 시사점과 향후 방향에 대하여 논의하였다. Recently, Corporate Responsibility(CSR) is essential corporate activity to establish favorable image and sustainability...

In this paper, inclined conductive bumps (ICBs) are proposed as a substitute for the anisotropic film (ACF). The new interconnection method ICBs can provide controlled bump deformation, uniform electrical conductivity, and fine pitch without short circuit. ACF is widely used in chip-substrate bonding process today's display semiconductor industries. This due to fact that has various advantages, such low temperature, cost, small packaging sizes, when compared with those of wire bonding....

Abstract Circuit parameters for an equivalent circuit model of a laser diode were extracted with impedance analyzer. Impedance matching can be achieved by eliminating inductive components the leads in package using lumped chip capacitors, whereas it shows resonance dip low‐frequency band. © 2004 Wiley Periodicals, Inc. Microwave Opt Technol Lett 42: 347–349, 2004; Published online InterScience (www.interscience.wiley.com). DOI 10.1002/mop.20300