About
Contact & Profiles
A5015068105
Research Areas
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
Beijing University of Posts and Telecommunications
2023-2024
10.1007/s10660-023-09793-3
article
EN
Electronic Commerce Research
2023-12-23
Variations in sales promotion e-commerce impact online purchase decisions. Managers of marketplaces must comprehend the effects deviations on We categorize changes as either recognisable or unrecognisable to consumer. used stimulus-organization-response model assess influence diverse promotions consumer decisions via perceived attractiveness product. Using data from 587 consumers we discovered distinct impacts between and intention. Additionally, product value moderates these effects....
10.1080/17517575.2024.2345105
article
EN
Enterprise Information Systems
2024-05-02
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