A5103140215- Digital Marketing and Social Media
- Corporate Social Responsibility Reporting
- Geochemistry and Geochronology of Asian Mineral Deposits
- Environmental Sustainability in Business
- Corporate Finance and Governance
- Digital Transformation in Industry
- Lignin and Wood Chemistry
- Wood Treatment and Properties
- Grief, Bereavement, and Mental Health
- Cyclone Separators and Fluid Dynamics
- Consumer Behavior in Brand Consumption and Identification
- Light effects on plants
- Bamboo properties and applications
- Environmental Quality and Pollution
- Evaluation and Optimization Models
- Energy, Environment, Economic Growth
- Gender, Feminism, and Media
- Psychological Well-being and Life Satisfaction
- Impact of Technology on Adolescents
- Entrepreneurship Studies and Influences
- Death Anxiety and Social Exclusion
- Advanced Sensor and Control Systems
- Innovation and Socioeconomic Development
- Geomechanics and Mining Engineering
- Taxation and Compliance Studies
Jinan University
2020-2024
Dezhou University
2004
Purpose This study aims to examine the moment-to-moment (MTM) effects of in-consumption dynamic comments on consumers' responses digital engagement and underlying mechanisms involved, as well interactive role advertisements embedded in short-form online video. Design/methodology/approach uses data extracted from 2,081 videos posted prominent Chinese live platform, Bilibili. The hypotheses are tested using regression models natural language processing. Findings results indicate that intensity...
Abstract Although informal firms are rare in developed economies, they prevalent emerging economies and create significant competitive pressure for formal firms. Recent literature has focused on the effects of competition product innovation, but results have been inconsistent. This discordance motivated this study. Drawing insights from rivalry, study investigates how affects firms’ innovativeness (i.e., whether to develop new‐to‐market products or not). Using a sample operating Eastern...