Marketing inherited a model of exchange from economics, which had dominant logic based on the “goods,” usually are manufactured output. The focused tangible resources, embedded value, and transactions. Over past several decades, new perspectives have emerged that revised intangible cocreation relationships. authors believe converging to form for marketing, one in service provision rather than goods is fundamental economic exchange. explore this evolving corresponding shift perspective...

As one of its own foundational premises implies, the value service-dominant (S-D) logic is necessarily in open, collaborative effort. Thus, authors invite and welcome both elaborative critical viewpoints. Five recurring, contentious issues among collaborating scholars, as they attempt to understand full nature scope S-D logic, are identified. These clarified refined, appropriate this co-creation a service-centric philosophy by worldwide marketing community.

In this article, we offer a broadened view of service innovation—one grounded in service-dominant logic—that transcends the tangible–intangible and producer–consumer divides that have plagued extant research area. Such conceptualizati

The dependency structure between wholesale-distributors and their major suppliers is posited to influence the type of contract—explicit normative—used. In turn, contract hypothesized wholesale-distributor performance. This process occurs both directly indirectly through some intermediate constructs, such as long-term orientation, relationship length, relational behavior. authors investigate three structures: wholesaler dependent on supplier, supplier wholesaler, high bilateral dependency....

Marketing was originally built on a goods-centered, manufacturing-based model of economic exchange developed during the Industrial Revolution. Since its beginning, marketing has been broadening perspective to include more than manufactured goods. The subdiscipline service emerged address much this broadened perspective, but it is same goods and model. influence evident in prototypical characteristics that have identified as distinguishing services from goods—intangibility, inseparability,...

The dependency structure between wholesale-distributors and their major suppliers is posited to influence the type of contract—explicit normative—used. In turn, contract hypothesized wholesale-distributor performance. This process occurs both directly indirectly through some intermediate constructs, such as long-term orientation, relationship length, relational behavior. authors investigate three structures: wholesaler dependent on supplier, supplier wholesaler, high bilateral dependency....

Advancing service science requires a service-centered conceptual foundation. Toward this goal, we suggest that an emerging logic of value creation and exchange called service-dominant is more robust framework for than the traditional goods-dominant logic. The primary tenets are: (1) conceptualization as process, rather unit output; (2) focus on dynamic resources, such knowledge skills, static natural resources; (3) understanding collaborative process between providers customers, what...

In a broad sense, social media refers to conversational, distributed mode of content generation, dissemination, and communication among communities. Different from broadcast-based traditional industrial media, has torn down the boundaries between authorship readership, while information consumption dissemination process is becoming intrinsically intertwined with generating sharing information. This special issue samples state art in analytics intelligence research that direct relevance AI...

Abstract Social exchange theory is used to model the outcomes of procedural and distributive justice in supply chain relationships. In this study, we examine how enacted policies a firm influence its partner's attitudes behaviors within sample 290 Findings indicate that perceived supplier's enhance long‐term orientation relational distributor, which, turn, are associated with decreased conflict increased satisfaction, distributor's performance. The authors discuss importance results for...

The proposed framework sheds light on the fundamental role that value propositions play in service systems. Building service-dominant logic from marketing and structuration theory sociology, authors theoretically link three constructs: as invitations actors to one another engage service, engagement alignment of connections dispositions, experience many-to-many engagement. generates future research directions development regarding crucial systems; ultimately, it contributes a deeper...

To strengthen the theoretical foundations of international marketing (IM), authors propose a framework for conceptualizing complexity context that frames and global exchange systems. In particular, they apply service ecosystems approach, which is grounded in service-dominant logic its foundational premise basis all exchange. The proposed provides insight into nature context, distinguishing feature IM. argue embeddedness social networks multiplicity institutions within ecosystem influence...

The sources of power that auto manufacturers use to obtain control over their dealer network are shown have a significant impact on the level conflict dealers with manufacturers. Coercive tend increase intrachannel whereas noncoercive decrease it. Auto need be cognizant this fact in order intelligently available power.